Akaila Reid Launches ‘Eat Cake’ Collection
It’s ultra-feminine and filled with gold, pearls, and soft pastels.

The offering is filled with ultra-feminine themes, fitting trendy coquette fashion.
Throughout the 20-piece collection, there are yellow gold bows, pastel-colored sapphires, and blue Tahitian pearls.
Akaila Johnson, the founder and designer of Akaila Reid, is an emerging BIPOC designer based in New York City. She launched the namesake brand in 2020.
For “Eat Cake,” her fourth collection, she created these pieces to celebrate the wealth and beauty she experienced while visiting the French court.
“I have always been drawn to the most opulent and feminine things and ways of life, so I wanted to make a collection that was just wildly me. To me, Marie Antoinette is the epitome of feminine opulence,” said Johnson.
“When I visited Versailles as a kid, I was instantly enamored with the palace and the history of the French court. I especially loved how ornate and grandiose the bedrooms were. The colors and patterns that covered every inch of the rooms was like nothing I’d ever seen, and I would very happily, then and now, like to take up residence in the palace.”
Akaila Reid’s jewelry is meant to bring joy to everyday life, said the company, and “Eat Cake” does this by commemorating the beauty that comes with femininity.
“I have also made a decision to live as my most feminine authentic self, and my style has reached its most natural and final form, so I wanted to create jewelry to complement that,” said Johnson.
Johnson often finds inspiration from within when creating new pieces, similar to her previous collection “Wavy Baby,” which was developed after she spent time in healthcare settings watching heart monitors.
The “Eat Cake” collection ranges from $1,200 to $56,000.
The Latest

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Bring a cool tone to your summer jewelry with these white metal pieces.


The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.



























