AuctionsMar 20, 2024
Vintage Baume & Mercier Gifted by Elvis Going Up for AuctionAuctionsApr 08, 2024
Sotheby’s ‘Rough Diamonds’ Sale Is All About … Watches
The auction will take place Thursday and is underground, literally.
This 18-karat gold and citrine Jaeger-LeCoultre Ref. 7295 pinky-ring watch dates to 1953 and is one of 24 lots being offered in Sotheby’s upcoming “Rough Diamonds” watch auction. The watches will be on display in Geneva Monday through Wednesday, with the sale slated to take place Thursday.
Geneva—Today in Geneva, two dozen vintage watches that Sotheby’s describes as “avant-garde and overlooked” will go on display ahead of a live auction later this week.
The “Rough Diamonds” sale features bejeweled, unusually shaped, and car-themed timepieces from brands like Patek Philippe, Audemars Piguet, Jaeger-LeCoultre, and Piaget.
There’s a Corum watch that looks like the grill of a Rolls-Royce from 1980, the circa 1975 Chopard exploding with color (and with a hydrogrossular garnet dial), and the pinky-ring watch from Jaeger-LeCoultre from 1953 that screams mob-wife aesthetic, seen at top of article.
SEE: 5 of the Watches in “Rough Diamonds”
The “Rough Diamonds” sale features bejeweled, unusually shaped, and car-themed timepieces from brands like Patek Philippe, Audemars Piguet, Jaeger-LeCoultre, and Piaget.
There’s a Corum watch that looks like the grill of a Rolls-Royce from 1980, the circa 1975 Chopard exploding with color (and with a hydrogrossular garnet dial), and the pinky-ring watch from Jaeger-LeCoultre from 1953 that screams mob-wife aesthetic, seen at top of article.
SEE: 5 of the Watches in “Rough Diamonds”
Designed by Jacqueline Dimier, this car-shaped, white gold, diamond and emerald Audemars Piguet is from 1995. It’s estimated to sell for CHF 40,000 to 80,000 ($44,180 to $88,382).
This Patek Philippe ring-watch-necklace set designed by Gilbert Albert circa 1962 is yellow gold set with enamel and pearls. The estimated sale price for the suite is CHF 30,000 to 50,000. ($33,150 to $55,253).
This Corum Rolls-Royce watch, Ref. 55585, is expected to sell for CHF 5,000 to 10,000 ($5,525 to $11,051). Corum sold this watch as a limited-edition timepiece starting in 1990, making just 60 a year.
Piaget made this yellow gold, lapis lazuli, and jade bracelet watch in 1970. It is expected to sell for CHF 20,000 to 30,000 ($22,101 to $33,151).
Audemars Piguet came out with the “Cobra Khanjar” one year before it debuted the “Royal Oak,” with its mesh, serpent-like fully integrated bracelet inspiring the name. This circa 1985 Cobra is estimated to sell for CHF 50,000 to CHF 100,000 ($55,254 to $110,511).
Sotheby’s organized the auction in collaboration with heist-out, a “watch and creative collective” that did something truly original last year—it launched a print magazine.
Commenting on the auction, heist-out co-founders Maxime Couturier and Lorenzo Maillard said, “In an industry where each new release often melds into the next, it is invigorating to pay homage to the trailblazers of yesteryear and affirm that audacity has always been pivotal in shaping watch design.”
The public exhibition for Rough Diamonds will take place Monday through Wednesday from 4 to 8 p.m. CEST underground, literally.
The watches are on display in the wine cellar at La Corne à Vin, 47 Rue de Lausanne, Geneva.
The auction also will take place in the wine cellar, at 6 p.m. CEST on Thursday.
Bidders can participate in person, on the phone, or online via the Sotheby’s website.
To see all the watches in the auction, visit Sothebys.com.
More on Auctions
The Latest
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
