Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
For the Jewelry Lover Who Has Everything: A Gem Water Bottle
Several jewelry stores are carrying the Gem-Water range of crystal-infused water, wine and tea products.

Los Angeles--File it under gifts so cool you didn’t even know you wanted one: Gem-Water, a new company from jewelry industry veteran Anjanette Sinesio, is bringing crystal-infused water, wine and tea containers to the market.
Crystals have long been touted for their healing properties. The stones emit a measurable amount of energy; for example, quartz crystal is used as an energy conductor in digital watches, which utilize the rock’s vibrations to keep time.
So, when Sinesio came across VitaJuwel, a range of lead-free glass containers that encase crystals to enhance drinking liquids with their properties, the Diamond in the Rough and Todd Reed alum knew she had found something unique in the gem world.
A photo posted by Gem_Water_Lover (@gem_water_lover) on Dec 2, 2016 at 8:49am PST
In a short time she had created Gem-Water, a company that is the official distributor of VitaJuwel products to the luxury, jewelry, home décor and spirits industries.
“Having spent over 20 years in the jewelry industry, I thought I had pretty much seen it all,” Sinesio said. “But, every now and then, you come across something fabulously new, yet old, and become enchanted. It’s an ancient tradition for the modern world.”
According to the company, VitaJuwel containers harness the energy of crystals, infusing the liquid in which the gems are submerged. Crystals boost the pH and oxygen levels of water, tea and wine; for the latter, they also reduce tannins without affecting the wine’s bouquet.
The range of VitaJuwel products sold through Gem-Water include glass water bottles that house interchangeable gem pods, gem vials that are meant to be placed in water pitches or wine decanters and even large water dispensers for home or office use.
Gem pods are pre-packaged with one of 18 different combinations of gems. The “Wellness” blend features clear quartz, amethyst and rose quartz; “Inspiration” mixes lapis lazuli with rutilated quartz; and for the lover of luxury, there’s a diamond and clear quartz mix.
Gem-Water also accommodates custom gem combination orders by special order.
The entire range retails for $60 to $600 and is being carried at London Jewelers in Manhasset, New York; Ylang Ylang in St. Louis; IRIT Design Malibu; Cale and Cole in Louisville, Kentucky; Mann’s Jewels in Rochester, New York; and Studio M Fine Wines in Napa, California.
Gem-Water’s e-commerce site launched in November. For sales inquiries, contact anjanette@gem-water.com.
The Latest

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.


The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.




























