Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
3 Books to Check Out in November
Our selections for the month include a book on becoming a super boss and another that gets inside the minds of 25 women under 30.

New York--From “Superbosses” to modern-day feminists to yet more advice on how to be happy--these are a few of National Jeweler’s selections for the month of November.
Our editors browsed the virtual stacks of book discussion site Good Reads for relatively new releases that might be beneficial to small business owners.
Here are four picks retailers might want to check out this month.
Sydney Finkelstein
The author explores the common approach that great leaders take to finding, nurturing, leading and even letting go of great people, people that the author Sydney Finkelstein labels as “Superbosses.”
Leaders cited in the book include football coach Bill Walsh, television executive Lorne Michaels, restaurateur Alice Waters, technology CEO Larry Ellison and Ralph Lauren.
Superbosses, which was published in February, is 272 pages.
2. I Call Myself a Feminist: The View from Twenty-Five Women Under Thirty
Victoria Pepe (editor), Rachel Holmes (editor), Amy Annette (editor), Martha Mosse (editor) and Alice Stride (editor)
Published in November, I Call Myself a Feminist contains the viewpoints of young journalists, activists, comedians, authors and engineers on what being a feminist today means to them.
It’s not necessarily a book about running a business, but it is a book that can help give business owners insight into the minds of young women who are members of the millennial generation.
I Call Myself a Feminist is 269 pages.
3. The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success
Emma Seppälä
In The Happiness Track, Emma Seppälä aims to demolish the theories that we need to do everything that’s thrown at us perfectly, that success depends on drive and talent and that achievement cannot come without stress.
Instead, Seppälä argues, finding happiness and fulfillment actually is the most productive thing people can do to thrive professionally, and her book contains tips for being happy.
The Happiness Track is 224 pages.
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Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

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The annual list honors rising professionals on the retail and supply sides of the jewelry industry.






















