MajorsOct 31, 2023
Claire’s to Expand into 700 Kohl’s StoresMajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
Claire’s has appointed Chris Cramer as its new chief financial officer and chief operating officer.
Hoffman Estates, Ill.—Claire’s has hired a new executive to fill the roles of chief financial officer and chief operating officer as it continues its transformation from a mall staple to a “fashion powerhouse.”
Retail veteran Chris Cramer will step into the dual role and be tasked with overseeing the retailer’s business and operational planning as well as managing its financial performance.
He will be responsible for its finance, supply chain, technology and North America real estate teams and will report to Claire’s Chief Executive Officer Ryan Vero.
Prior to joining Claire’s, Cramer was the president of Parade, an intimates brand tailored to Gen Z.
Claire’s has been working to appeal more to this demographic, recently giving its piercing business an overhaul.
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Retail veteran Chris Cramer will step into the dual role and be tasked with overseeing the retailer’s business and operational planning as well as managing its financial performance.
He will be responsible for its finance, supply chain, technology and North America real estate teams and will report to Claire’s Chief Executive Officer Ryan Vero.
Prior to joining Claire’s, Cramer was the president of Parade, an intimates brand tailored to Gen Z.
Claire’s has been working to appeal more to this demographic, recently giving its piercing business an overhaul.
Cramer also spent 20 years at Bath & Body Works and parent company L Brands in several leadership roles including CFO and, most recently, chief operating officer of Bath & Body Works.
He has also held leadership positions at IBM and Accenture.
Cramer holds a bachelor’s in economics from the University of Michigan and an MBA from Cornell University’s Johnson Graduate School of Management.
“With a track record of over 25 years of high-performance industry experience, Chris brings demonstrated operational and financial leadership and a passion for collaboration to our organization,” said Vero.
“I’m confident he will help us continue to unlock operational efficiency and deliver the next phase of profitable growth.”
Cramer shared his excitement about joining the Claire’s team.
“I’m excited to join Claire’s as it continues to build on the momentum it has created as a true destination for today’s consumer and a powerful, global fashion brand,” he said.
“I look forward to working with Ryan and the executive leadership team to further realize its growth potential.”
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