Watch: Social Media Tips for the Holiday Season
Jewelry content creator Julia Hackman Chafé and The Clear Cut founder and CEO Olivia Landau share tips for making the most of social media.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, dove into the importance of making time in the chaos for investing in social media.
Hosted by Jewelers of America’s Amanda Gizzi and National Jeweler’s Lauren McLemore, guests Julia Hackman Chafé, a TikTok jewelry content creator and gem dealer at Intercolor USA, and Olivia Landau, CEO and founder of The Clear Cut, discussed all things social media, giving helpful posting tips for the beginner and the content creation veteran.
They talk about the pros and cons of different social media platforms, the features to pay attention to, how to repurpose content, and the importance of starting now.
Watch the full discussion in the video above or on the National Jeweler YouTube channel.
“My Next Question” will return Nov. 14 at 2 p.m. EST with “Last Minute Tips to Protect Your Business this Season.”
JA’s Regina Ciarleglio and National Jeweler’s Michelle Graff will host, joined by guests John Kennedy, president of the Jewelers’ Security Alliance, and Andrew Chipman, vice president of Jewelers Block at Berkley Asset Protection.
Learn more and register to attend here.
The Latest

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
























