Watch: Social Media Tips for the Holiday Season
Jewelry content creator Julia Hackman Chafé and The Clear Cut founder and CEO Olivia Landau share tips for making the most of social media.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, dove into the importance of making time in the chaos for investing in social media.
Hosted by Jewelers of America’s Amanda Gizzi and National Jeweler’s Lauren McLemore, guests Julia Hackman Chafé, a TikTok jewelry content creator and gem dealer at Intercolor USA, and Olivia Landau, CEO and founder of The Clear Cut, discussed all things social media, giving helpful posting tips for the beginner and the content creation veteran.
They talk about the pros and cons of different social media platforms, the features to pay attention to, how to repurpose content, and the importance of starting now.
Watch the full discussion in the video above or on the National Jeweler YouTube channel.
“My Next Question” will return Nov. 14 at 2 p.m. EST with “Last Minute Tips to Protect Your Business this Season.”
JA’s Regina Ciarleglio and National Jeweler’s Michelle Graff will host, joined by guests John Kennedy, president of the Jewelers’ Security Alliance, and Andrew Chipman, vice president of Jewelers Block at Berkley Asset Protection.
Learn more and register to attend here.
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The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

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The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Experience gemstones with greater precision and comfort than ever before.

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.


For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Submit your pieces for a chance to win in this year's competition.

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.



















