Watch: Social Media Tips for the Holiday Season
Jewelry content creator Julia Hackman Chafé and The Clear Cut founder and CEO Olivia Landau share tips for making the most of social media.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, dove into the importance of making time in the chaos for investing in social media.
Hosted by Jewelers of America’s Amanda Gizzi and National Jeweler’s Lauren McLemore, guests Julia Hackman Chafé, a TikTok jewelry content creator and gem dealer at Intercolor USA, and Olivia Landau, CEO and founder of The Clear Cut, discussed all things social media, giving helpful posting tips for the beginner and the content creation veteran.
They talk about the pros and cons of different social media platforms, the features to pay attention to, how to repurpose content, and the importance of starting now.
Watch the full discussion in the video above or on the National Jeweler YouTube channel.
“My Next Question” will return Nov. 14 at 2 p.m. EST with “Last Minute Tips to Protect Your Business this Season.”
JA’s Regina Ciarleglio and National Jeweler’s Michelle Graff will host, joined by guests John Kennedy, president of the Jewelers’ Security Alliance, and Andrew Chipman, vice president of Jewelers Block at Berkley Asset Protection.
Learn more and register to attend here.
The Latest

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.


All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

Sponsored by the Gemological Institute of America

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.



















