Watch: Social Media Tips for the Holiday Season

Nov 13, 2023

Watch: Social Media Tips for the Holiday Season

Jewelry content creator Julia Hackman Chafé and The Clear Cut founder and CEO Olivia Landau share tips for making the most of social media.

As the holiday season approaches, jewelers are prepping for a busy next few months.

The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, dove into the importance of making time in the chaos for investing in social media.
 
Hosted by Jewelers of America’s Amanda Gizzi and National Jeweler’s Lauren McLemore, guests Julia Hackman Chafé, a TikTok jewelry content creator and gem dealer at Intercolor USA, and Olivia Landau, CEO and founder of The Clear Cut, discussed all things social media, giving helpful posting tips for the beginner and the content creation veteran.

They talk about the pros and cons of different social media platforms, the features to pay attention to, how to repurpose content, and the importance of starting now.

Watch the full discussion in the video above or on the National Jeweler YouTube channel.

 Related stories will be right here … 

“My Next Question” will return Nov. 14 at 2 p.m. EST with “Last Minute Tips to Protect Your Business this Season.”

JA’s Regina Ciarleglio and National Jeweler’s Michelle Graff will host, joined by guests John Kennedy, president of the Jewelers’ Security Alliance, and Andrew Chipman, vice president of Jewelers Block at Berkley Asset Protection.

Learn more and register to attend here.

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