Watch: Social Media Tips for the Holiday Season
Jewelry content creator Julia Hackman Chafé and The Clear Cut founder and CEO Olivia Landau share tips for making the most of social media.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, dove into the importance of making time in the chaos for investing in social media.
Hosted by Jewelers of America’s Amanda Gizzi and National Jeweler’s Lauren McLemore, guests Julia Hackman Chafé, a TikTok jewelry content creator and gem dealer at Intercolor USA, and Olivia Landau, CEO and founder of The Clear Cut, discussed all things social media, giving helpful posting tips for the beginner and the content creation veteran.
They talk about the pros and cons of different social media platforms, the features to pay attention to, how to repurpose content, and the importance of starting now.
Watch the full discussion in the video above or on the National Jeweler YouTube channel.
“My Next Question” will return Nov. 14 at 2 p.m. EST with “Last Minute Tips to Protect Your Business this Season.”
JA’s Regina Ciarleglio and National Jeweler’s Michelle Graff will host, joined by guests John Kennedy, president of the Jewelers’ Security Alliance, and Andrew Chipman, vice president of Jewelers Block at Berkley Asset Protection.
Learn more and register to attend here.
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A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.
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The trade organization welcomed Sheryl Jones to its board of directors for a three-year term.
New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.
Transition to fall with this month’s birthstones of opal and tourmaline.
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Sotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer Oct. 10 in Paris.
The De Beers-owned lab-grown diamond company is rebranding and creating new collections, though its long-term future remains unclear.
The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.
The sale includes the custom-made, diamond-set Audemars Piguet watch the QB wore for Netflix’s “The Roast of Tom Brady.”
The Armenian Jewellers Association is hosting its design competition for the second year, with winners showcasing at GemGenève in May 2025.
The jewelry retailer has named her successor and also will expand the role of Chief Financial Officer Joan Hilson.
The Signet Jewelers-owned banner has a new campaign and plans for store redesigns.
Creative Director Jen Insardi brings a new take on classic gold bead designs to her “Solar” collection.
The recipient, Glenn Douglass, also was inducted into the OJA Hall of Fame.
The manufacturer recognized several team members at its 2024 Milestone Anniversary Banquet.
The single-owner collection sale, which took place in New York last week, achieved $4.8 million, with almost every lot finding a buyer.
While statement pieces always shine, it’s time for everyday staples to be the star of the show.
Jewelers of America leadership and members recently headed to D.C. to share the industry’s top concerns with lawmakers.
The necklace, inspired by ancient artifacts, celebrates strength, endurance, and the natural world.
Rocksbox is the first banner owned by Signet to sell its jewelry through the retail giant.
“America Telling Time: 150 Years of Bulova” dives into the watchmaker’s storied past, from its ad campaigns to the first women’s wristwatch.
The new additions include flat coil rings, bracelets, and necklaces designed to layer elegantly.
65 Equity Partners has made a “significant” minority investment in the company, though founder Kendra Scott retains a majority stake.
The miner will be raffling off jewelry, donating all proceeds to reforestation efforts for some regions of America’s national forests.