Watch: What to Know About AI This Holiday Season
From ChatGPT to social media, tech experts Jennifer Shaheen and Dustin Lemick share how retailers can harness the power of AI.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, shared how artificial intelligence-powered technology could be just the thing to give jewelers a leg up on the competition.
Hosted by Jewelers of America’s Annie Doresca and National Jeweler’s Lenore Fedow, guests Jennifer Shaheen of Technology Therapy Group and BriteCo CEO Dustin Lemick discussed how jewelers can best use AI technology this holiday season.
They discussed what to know about ChatGPT and how AI can be used for data management, social media, product descriptions, and more.
Watch the full discussion in the video above.
“My Next Question” will return Nov. 7 at 2 p.m. EDT with “Unwrapping Social Media: Tips for the Holiday Season,” hosted by JA’s Amanda Gizzi and National Jeweler’s Lauren McLemore.
The Latest

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new catalog features its most popular chains as well as new styles.


The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.




















