Watch: What to Know About AI This Holiday Season
From ChatGPT to social media, tech experts Jennifer Shaheen and Dustin Lemick share how retailers can harness the power of AI.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, shared how artificial intelligence-powered technology could be just the thing to give jewelers a leg up on the competition.
Hosted by Jewelers of America’s Annie Doresca and National Jeweler’s Lenore Fedow, guests Jennifer Shaheen of Technology Therapy Group and BriteCo CEO Dustin Lemick discussed how jewelers can best use AI technology this holiday season.
They discussed what to know about ChatGPT and how AI can be used for data management, social media, product descriptions, and more.
Watch the full discussion in the video above.
“My Next Question” will return Nov. 7 at 2 p.m. EDT with “Unwrapping Social Media: Tips for the Holiday Season,” hosted by JA’s Amanda Gizzi and National Jeweler’s Lauren McLemore.
The Latest

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.


Dallow will lead the International Colored Gemstone Association, effective July 6.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

The week-long event in Geneva is slated for April 2027.

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.




















