Watch: What to Know About AI This Holiday Season
From ChatGPT to social media, tech experts Jennifer Shaheen and Dustin Lemick share how retailers can harness the power of AI.
The latest episode of “My Next Question,” a co-branded webinar series hosted by National Jeweler and Jewelers of America, shared how artificial intelligence-powered technology could be just the thing to give jewelers a leg up on the competition.
Hosted by Jewelers of America’s Annie Doresca and National Jeweler’s Lenore Fedow, guests Jennifer Shaheen of Technology Therapy Group and BriteCo CEO Dustin Lemick discussed how jewelers can best use AI technology this holiday season.
They discussed what to know about ChatGPT and how AI can be used for data management, social media, product descriptions, and more.
Watch the full discussion in the video above.
“My Next Question” will return Nov. 7 at 2 p.m. EDT with “Unwrapping Social Media: Tips for the Holiday Season,” hosted by JA’s Amanda Gizzi and National Jeweler’s Lauren McLemore.
The Latest

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.


Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

Built on Relationships. Refined by Craft.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.




















