Surveys

Consumer Confidence Is Down Yet Shoppers Continue to Spend

SurveysNov 01, 2023

Consumer Confidence Is Down Yet Shoppers Continue to Spend

The Conference Board’s monthly index that measures how consumers are feeling declined for the third straight month in October.

Stock image of hand holding shopping bags
The Conference Board’s consumer confidence index fell to 102.6 in October from 104.3 in September.
New York—U.S. consumer confidence fell in October, marking the third consecutive month of decline as fears of a recession persisted, though shoppers continued to spend.

The Conference Board’s consumer confidence index decreased to 102.6 in October from an upwardly revised 104.3 in September.  

“Write-in responses showed that consumers continued to be preoccupied with rising prices in general, and for grocery and gasoline prices in particular,” said Dana Peterson, chief economist at The Conference Board.

Consumers also shared concerns about politics and higher interest rates as well as ongoing conflicts, including the Israel-Hamas War.

“The decline in consumer confidence was evident across household [members] aged 35 and up, and not limited to any one income group,” said Peterson.
  
The Present Situation Index, which measures consumers’ current view of business and labor market conditions, declined to 143.1 from 146.2 in September. 

“Assessments of the present situation were driven by less optimistic views on the state of business conditions, but consumers’ rating of current job availability held steady,” said Peterson.
 
Consumers’ view of current business conditions was more pessimistic in October, with the percentage of respondents who said current business conditions are “good” down to 19 percent from 21 percent in September, while those who said conditions are “bad” increased to 18 percent from 16 percent. 

Consumers had a mixed view of the current labor market.  
 
The percentage of respondents who felt jobs were plentiful was virtually flat at about 40 percent in October, while 13 percent said jobs were “hard to get,” down from 14 percent in September. 

 Related stories will be right here … 
 
The Expectations Index, which measures consumers’ outlook for income, business, and labor market conditions in the near future, fell slightly to 75.6 from 76.4 in September. 
 
When expectations fall below 80, that historically signals a recession within the next year, said the Conference Board, a prediction it first made in July

“Consumer fears of an impending recession remain elevated, consistent with the short and shallow economic contraction we anticipate for the first half of 2024,” said the Conference Board.

Peterson noted that two-thirds of consumers said a recession is “somewhat” or “very likely” in October.

“The fluctuating soundings likely reflect ongoing uncertainty given mixed buying plans. On a six-month moving average basis, plans to purchase autos and appliances rose while plans to buy homes—in line with rising interest rates—continued to trend downward,” she said.

“The continued skepticism about the future is notable given U.S. consumers, at least through the third quarter of this year, continued to spend heavily on both goods and services,” she noted.

Looking at short-term business conditions, respondents’ outlooks were more pessimistic, for the most part.

Seventeen percent of respondents expected business conditions to improve, up from 15 percent in September, but 20 percent expected them to worsen, up from 19 percent.

Consumers’ assessment of the short-term labor market outlook in October was about the same as it was in September.

The percentage of respondents who expect more jobs to be available was nearly flat at 16 percent while 19 percent expect fewer jobs to be available, also flat month-over-month.
 
Consumers’ short-term income expectations were down while prospects were up slightly.

Fewer respondents expect to see their incomes increase (16 percent in October versus 18 percent in September) while 13 percent expect their incomes to decrease, down from 14 percent.  

The Conference Board recently added a new set of questions to its monthly survey, asking consumers how they felt about their family finances.  
 
In October, consumers’ views of their families’ current financial situation improved slightly while views of the situation six months from now softened. 
 
The consumer confidence results for November are slated to be released Nov. 28.

The Latest

Arena Club Twilight and Eclipse Time Boxes
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Jade Trau Constellation Plié Collar
TrendsJul 10, 2026
Jade Trau Creates a Constellation of Diamonds

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Former De Beers CFO of Brands and Consumer Markets Shaun Wills
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Brilliant Earth watches
WatchesJul 10, 2026
Brilliant Earth Expands Into Watches

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

Weekly QuizJul 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Boucheron Human Being Collection Tattoo Necklace
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Baume & Mercier watch
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & Mercier

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Joopiter Logo
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch Division

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Enoch Michael
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant Winner

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

Karen Fox and Jenna Siegel
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship Winner

AGS also announced the recipient of its “Women in Leadership” scholarship.

Kendra Scott
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

René Lalique “Woman Dragonfly With Open Wings” pendant
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Arien Gessner and Moss Makhoulian
MajorsJul 08, 2026
Richline Group Promotes 2 Execs

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers of America Impact Initiative Recipients 2026
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative Recipients

The association selected eight recipients for the funding program, which is in its second year.

Zahn Z In Rubies We Clicked
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Police van outside of Musée Lalique
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée Lalique

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

Robinson Pelham Summer of ’96 Campaign
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Pandora pearl jewelry campaign imagery
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy