Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.
If It’s Custom, Make It Platinum
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Brought To You By Platinum Guild International
With the holiday season fast approaching, many consumers will be focused on making it one to remember by proposing to the one they love. Jewelers across the country will play a vital role in these engagements, by guiding their customers through the process of buying an engagement ring.
Extensive consumer research and customer studies have confirmed that when given the choice, 7 out of 10 consumers will buy platinum if it is offered to them. It is in your business’s best interest to offer platinum, due not only to the intrinsic qualities of the world’s most precious metal, but also as a value generator.
When your customers are seeking a white metal for their ring, there are many reasons why platinum is the perfect choice.
Your Customers Prefer Platinum
A Naturally White Metal
Diamonds Appear Brighter and Whiter
A Metal as Rare as Their Love

Platinum Crowns are More Safe and Secure
This holiday shopping season, present platinum to your customers and make their dreams come true and your business grow. If you do not have a platinum ring in stock, special order it. Platinum is worth the wait. Let your customer know that their platinum ring is being handcrafted just for them. It’s the most special pieces of jewelry they will ever own and that is worth the time it takes to create these symbols of love they will wear everyday of their lives.
For more information on the power of platinum, visit www.platinumlearning.com.
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