JFC Names New Executive Director
Sara Murphy will succeed David Rocha as he retires.

Sara Murphy is the organization’s new executive director. She will begin her role on Oct. 24.
Murphy boasts close to two decades of work experience for nonprofit organizations.
Most recently, she was the director of development at the New York City Anti-Violence Project, per her LinkedIn page. The organization aims to help members of the LGBTQ+ community and those affected by HIV who are survivors of violence.
Prior to that, she was the director of development at the International Coalition of Sites of Conscience, an organization that aims to facilitate conversations about human rights injustices through the physical locations where abuses occurred.
Murphy has also worked in consulting for nonprofits.
Her career has encompassed fundraising, event planning, and organizational management, JFC said.
She has been involved in board development and volunteer activities.
“Sara brings a wealth of experience and enthusiasm to Jewelers for Children, and we could not have found a better candidate to help grow the charity in the years ahead,” said JFC Board Chair Jeffrey Cohen.
“Her knowledge of nonprofit organizations will allow her to immediately step into the role and continue to meet our mission of helping to enhance the lives of children.”
Murphy added, “I am honored to join Jewelers for Children and excited to build on the amazing work David has done over the last 19 years.
“The board of JFC is an incredible group of people ensuring that life-changing funds go to children who need them most, and I look forward to working with them to continue and grow our impact."
Founded in 1999, Jewelers for Children has raised more than $61 million from the U.S. jewelry industry for its partner organizations, all of which help children in need.
Outgoing Executive Director Rocha announced his retirement last month. Prior to his tenure at JFC, he was senior vice president of Jewelers of America and before that was deputy executive director at MJSA.
The Latest

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.


The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.