Majors

JFC Names New Executive Director

MajorsOct 05, 2023

JFC Names New Executive Director

Sara Murphy will succeed David Rocha as he retires.

Jewelers for Children logo
New York—As David Rocha retires, Jewelers for Children has appointed his replacement.

Sara Murphy is the organization’s new executive director. She will begin her role on Oct. 24.

Murphy boasts close to two decades of work experience for nonprofit organizations.

Most recently, she was the director of development at the New York City Anti-Violence Project, per her LinkedIn page. The organization aims to help members of the LGBTQ+ community and those affected by HIV who are survivors of violence.

Prior to that, she was the director of development at the International Coalition of Sites of Conscience, an organization that aims to facilitate conversations about human rights injustices through the physical locations where abuses occurred. 

Murphy has also worked in consulting for nonprofits. 

Her career has encompassed fundraising, event planning, and organizational management, JFC said. 

She has been involved in board development and volunteer activities. 

 Related stories will be right here … 

“Sara brings a wealth of experience and enthusiasm to Jewelers for Children, and we could not have found a better candidate to help grow the charity in the years ahead,” said JFC Board Chair Jeffrey Cohen.

“Her knowledge of nonprofit organizations will allow her to immediately step into the role and continue to meet our mission of helping to enhance the lives of children.”

Murphy added, “I am honored to join Jewelers for Children and excited to build on the amazing work David has done over the last 19 years. 

“The board of JFC is an incredible group of people ensuring that life-changing funds go to children who need them most, and I look forward to working with them to continue and grow our impact."

Founded in 1999, Jewelers for Children has raised more than $61 million from the U.S. jewelry industry for its partner organizations, all of which help children in need. 

Outgoing Executive Director Rocha announced his retirement last month. Prior to his tenure at JFC, he was senior vice president of Jewelers of America and before that was deputy executive director at MJSA.

The Latest

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Verdura unicorn brooch
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Richard Moore
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen Z

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

NAJA logo
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual Conference

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy office Dumbo Brooklyn
MajorsAug 07, 2026
Etsy to Lay Off 12% of Workforce

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

Syna Star Gazer Pendant
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars Pendant

The “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.

An interior shot of the Musee Lalique in Wingen-sur-Moder, France
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M Heist

Museum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.

Claire’s new piercing experience
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy