JFC Names New Executive Director
Sara Murphy will succeed David Rocha as he retires.

Sara Murphy is the organization’s new executive director. She will begin her role on Oct. 24.
Murphy boasts close to two decades of work experience for nonprofit organizations.
Most recently, she was the director of development at the New York City Anti-Violence Project, per her LinkedIn page. The organization aims to help members of the LGBTQ+ community and those affected by HIV who are survivors of violence.
Prior to that, she was the director of development at the International Coalition of Sites of Conscience, an organization that aims to facilitate conversations about human rights injustices through the physical locations where abuses occurred.
Murphy has also worked in consulting for nonprofits.
Her career has encompassed fundraising, event planning, and organizational management, JFC said.
She has been involved in board development and volunteer activities.
“Sara brings a wealth of experience and enthusiasm to Jewelers for Children, and we could not have found a better candidate to help grow the charity in the years ahead,” said JFC Board Chair Jeffrey Cohen.
“Her knowledge of nonprofit organizations will allow her to immediately step into the role and continue to meet our mission of helping to enhance the lives of children.”
Murphy added, “I am honored to join Jewelers for Children and excited to build on the amazing work David has done over the last 19 years.
“The board of JFC is an incredible group of people ensuring that life-changing funds go to children who need them most, and I look forward to working with them to continue and grow our impact."
Founded in 1999, Jewelers for Children has raised more than $61 million from the U.S. jewelry industry for its partner organizations, all of which help children in need.
Outgoing Executive Director Rocha announced his retirement last month. Prior to his tenure at JFC, he was senior vice president of Jewelers of America and before that was deputy executive director at MJSA.
The Latest

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.


The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.























