JFC Names New Executive Director
Sara Murphy will succeed David Rocha as he retires.

Sara Murphy is the organization’s new executive director. She will begin her role on Oct. 24.
Murphy boasts close to two decades of work experience for nonprofit organizations.
Most recently, she was the director of development at the New York City Anti-Violence Project, per her LinkedIn page. The organization aims to help members of the LGBTQ+ community and those affected by HIV who are survivors of violence.
Prior to that, she was the director of development at the International Coalition of Sites of Conscience, an organization that aims to facilitate conversations about human rights injustices through the physical locations where abuses occurred.
Murphy has also worked in consulting for nonprofits.
Her career has encompassed fundraising, event planning, and organizational management, JFC said.
She has been involved in board development and volunteer activities.
“Sara brings a wealth of experience and enthusiasm to Jewelers for Children, and we could not have found a better candidate to help grow the charity in the years ahead,” said JFC Board Chair Jeffrey Cohen.
“Her knowledge of nonprofit organizations will allow her to immediately step into the role and continue to meet our mission of helping to enhance the lives of children.”
Murphy added, “I am honored to join Jewelers for Children and excited to build on the amazing work David has done over the last 19 years.
“The board of JFC is an incredible group of people ensuring that life-changing funds go to children who need them most, and I look forward to working with them to continue and grow our impact."
Founded in 1999, Jewelers for Children has raised more than $61 million from the U.S. jewelry industry for its partner organizations, all of which help children in need.
Outgoing Executive Director Rocha announced his retirement last month. Prior to his tenure at JFC, he was senior vice president of Jewelers of America and before that was deputy executive director at MJSA.
The Latest

Sponsored by the Gemological Institute of America

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.


Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.