Majors

JFC Names New Executive Director

MajorsOct 05, 2023

JFC Names New Executive Director

Sara Murphy will succeed David Rocha as he retires.

Jewelers for Children logo
New York—As David Rocha retires, Jewelers for Children has appointed his replacement.

Sara Murphy is the organization’s new executive director. She will begin her role on Oct. 24.

Murphy boasts close to two decades of work experience for nonprofit organizations.

Most recently, she was the director of development at the New York City Anti-Violence Project, per her LinkedIn page. The organization aims to help members of the LGBTQ+ community and those affected by HIV who are survivors of violence.

Prior to that, she was the director of development at the International Coalition of Sites of Conscience, an organization that aims to facilitate conversations about human rights injustices through the physical locations where abuses occurred. 

Murphy has also worked in consulting for nonprofits. 

Her career has encompassed fundraising, event planning, and organizational management, JFC said. 

She has been involved in board development and volunteer activities. 

 Related stories will be right here … 

“Sara brings a wealth of experience and enthusiasm to Jewelers for Children, and we could not have found a better candidate to help grow the charity in the years ahead,” said JFC Board Chair Jeffrey Cohen.

“Her knowledge of nonprofit organizations will allow her to immediately step into the role and continue to meet our mission of helping to enhance the lives of children.”

Murphy added, “I am honored to join Jewelers for Children and excited to build on the amazing work David has done over the last 19 years. 

“The board of JFC is an incredible group of people ensuring that life-changing funds go to children who need them most, and I look forward to working with them to continue and grow our impact."

Founded in 1999, Jewelers for Children has raised more than $61 million from the U.S. jewelry industry for its partner organizations, all of which help children in need. 

Outgoing Executive Director Rocha announced his retirement last month. Prior to his tenure at JFC, he was senior vice president of Jewelers of America and before that was deputy executive director at MJSA.

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