Jewelers For Children Fundraising Day Returns
The annual event will be held Sept. 23.

The nonprofit, dedicated to helping children affected by illness, abuse, or neglect, hosts the fundraising day each year to celebrate its successes and unite retail jewelers to raise awareness and funds for its charitable causes.
Across the country, retailers hold promotions in their stores to benefit JFC charity partners including St. Jude Children’s Research Hospital, Make-A-Wish America, the Elizabeth Glaser Pediatric AIDS Foundation, and the National CASA/GAL Association, which recently awarded JFC for its positive impact.
JFC also supports Make-A-Wish International and the Organization for Autism Research.
Since its inception in 1999, JFC has donated more than $61 million through its partners.
Suppliers, retailers, and consumers are all welcome to participate in JFC Day. Monetary contributions are not required.
Participants can sign up online and access a participation guide with resources on how to support the charity, as well as a link to a video news release about JFC Day that can be shared on social media, as well as with local media markets.
The video, created in partnership with Elias World Media, highlights the positive impact the jewelry industry has had on children’s lives and how consumers can contribute when shopping on JFC Day.
The charity also offers retailers the option to personalize the video by adding their logo.
"We are thrilled to invite all jewelers to join us in celebrating Jewelers for Children Day on Sept. 23," said JFC Executive Director David Rocha.
"This event provides a powerful platform for the jewelry industry to come together and make a lasting difference in the lives of children in need. By leveraging the personalized video news release, retailers can share their commitment to philanthropy and inspire their communities to get involved."
The Latest

Two suspects have been arrested in connection with the complex phone scam.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Submit your pieces for a chance to win in this year's competition.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.


The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
























