EditorsMay 24, 2023
How Jewelers Can Make the Most of ChatGPTTechnologyAug 01, 2023
ChatGPT Can Help Design Your James Allen Engagement Ring
The retailer’s new plugin lets ChatGPT guide customers through the engagement ring buying process.
A pair of octagonal-cut diamond engagement rings from James Allen. The Signet Jewelers-owned retailer has added the diamond cut to its website alongside the debut of its new ChatGPT plugin to help shoppers find an engagement ring.
Akron, Ohio—James Allen is looking to new technology to make the engagement ring shopping process easier.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
James Allen has more newness on tap for its customers, recently introducing a new diamond cut to its website: the octagonal cut.
Though not a proprietary cut, James Allen is one of the only retailers to offer it, according to a company spokesperson.
The retailer described the cut as “super rare,” adding that its eight sides and 65 facets reflect more light than the 58 facets of a traditional round diamond. Even in low light, the diamond has shine and sparkle, it said.
Eight is an important number throughout Chinese and Asian cultures, said the retailer, giving it added symbolism as a good luck charm.
An octagonal diamond can fit into any setting that would house a round diamond, the company explained, adding that its unique shape gives the stone a “more secure” fit compared with other round or fancy shape diamonds.
Editors' Picks
Sponsored by
More on Technology
The Latest
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
