EditorsMay 24, 2023
How Jewelers Can Make the Most of ChatGPTTechnologyAug 01, 2023
ChatGPT Can Help Design Your James Allen Engagement Ring
The retailer’s new plugin lets ChatGPT guide customers through the engagement ring buying process.
A pair of octagonal-cut diamond engagement rings from James Allen. The Signet Jewelers-owned retailer has added the diamond cut to its website alongside the debut of its new ChatGPT plugin to help shoppers find an engagement ring.
Akron, Ohio—James Allen is looking to new technology to make the engagement ring shopping process easier.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
James Allen has more newness on tap for its customers, recently introducing a new diamond cut to its website: the octagonal cut.
Though not a proprietary cut, James Allen is one of the only retailers to offer it, according to a company spokesperson.
The retailer described the cut as “super rare,” adding that its eight sides and 65 facets reflect more light than the 58 facets of a traditional round diamond. Even in low light, the diamond has shine and sparkle, it said.
Eight is an important number throughout Chinese and Asian cultures, said the retailer, giving it added symbolism as a good luck charm.
An octagonal diamond can fit into any setting that would house a round diamond, the company explained, adding that its unique shape gives the stone a “more secure” fit compared with other round or fancy shape diamonds.
More on Technology
The Latest
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
