EditorsMay 24, 2023
How Jewelers Can Make the Most of ChatGPTTechnologyAug 01, 2023
ChatGPT Can Help Design Your James Allen Engagement Ring
The retailer’s new plugin lets ChatGPT guide customers through the engagement ring buying process.
A pair of octagonal-cut diamond engagement rings from James Allen. The Signet Jewelers-owned retailer has added the diamond cut to its website alongside the debut of its new ChatGPT plugin to help shoppers find an engagement ring.
Akron, Ohio—James Allen is looking to new technology to make the engagement ring shopping process easier.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
James Allen has more newness on tap for its customers, recently introducing a new diamond cut to its website: the octagonal cut.
Though not a proprietary cut, James Allen is one of the only retailers to offer it, according to a company spokesperson.
The retailer described the cut as “super rare,” adding that its eight sides and 65 facets reflect more light than the 58 facets of a traditional round diamond. Even in low light, the diamond has shine and sparkle, it said.
Eight is an important number throughout Chinese and Asian cultures, said the retailer, giving it added symbolism as a good luck charm.
An octagonal diamond can fit into any setting that would house a round diamond, the company explained, adding that its unique shape gives the stone a “more secure” fit compared with other round or fancy shape diamonds.
Editors' Picks
Sponsored by
More on Technology
The Latest
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
