EditorsMay 24, 2023
How Jewelers Can Make the Most of ChatGPTTechnologyAug 01, 2023
ChatGPT Can Help Design Your James Allen Engagement Ring
The retailer’s new plugin lets ChatGPT guide customers through the engagement ring buying process.
A pair of octagonal-cut diamond engagement rings from James Allen. The Signet Jewelers-owned retailer has added the diamond cut to its website alongside the debut of its new ChatGPT plugin to help shoppers find an engagement ring.
Akron, Ohio—James Allen is looking to new technology to make the engagement ring shopping process easier.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.
The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.
Instead of browsing through the website, customers can use the plugin to find curated suggestions.
“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.
“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.”
To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.
If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.
If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.
Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.
James Allen has more newness on tap for its customers, recently introducing a new diamond cut to its website: the octagonal cut.
Though not a proprietary cut, James Allen is one of the only retailers to offer it, according to a company spokesperson.
The retailer described the cut as “super rare,” adding that its eight sides and 65 facets reflect more light than the 58 facets of a traditional round diamond. Even in low light, the diamond has shine and sparkle, it said.
Eight is an important number throughout Chinese and Asian cultures, said the retailer, giving it added symbolism as a good luck charm.
An octagonal diamond can fit into any setting that would house a round diamond, the company explained, adding that its unique shape gives the stone a “more secure” fit compared with other round or fancy shape diamonds.
More on Technology
The Latest
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
