Technology

ChatGPT Can Help Design Your James Allen Engagement Ring

TechnologyAug 01, 2023

ChatGPT Can Help Design Your James Allen Engagement Ring

The retailer’s new plugin lets ChatGPT guide customers through the engagement ring buying process.

James Allen octagonal cut diamond engagement rings
A pair of octagonal-cut diamond engagement rings from James Allen. The Signet Jewelers-owned retailer has added the diamond cut to its website alongside the debut of its new ChatGPT plugin to help shoppers find an engagement ring.
Akron, Ohio—James Allen is looking to new technology to make the engagement ring shopping process easier.

Last week, the Signet Jewelers-owned brand introduced a ChatGPT plugin to help customers find their perfect engagement ring or jewelry piece.

The plugin is available via ChatGPT’s website. Though users will need to be a ChatGPT Plus paid subscriber, which costs $20/month, to use all the features, the plugin can be tested out with a free account.

Instead of browsing through the website, customers can use the plugin to find curated suggestions.

“At James Allen, we make the shopping experience for engagement rings and fine jewelry easy and fun. We are always looking for the next and best technology to empower our customers to make educated buying decisions,” said Shannon Delany-Ron, James Allen’s chief marketing officer, in a statement.

“Because of this, harnessing the power of AI was an obvious next step for us and we’re thrilled to be the first and only jewelry retailer with ChatGPT plugin technology. With it, customers can now find exactly what they’re looking for within seconds, as the plugin scans the extensive selection on JamesAllen.com and delivers perfect results.” 

To start, customers will have to tell the chatbot what type of jewelry they’re looking for, like an engagement ring. The chatbot will then ask basic questions, like budget and style preferences.

If the customer already has an idea of the ring they want, they can input that information. The chatbot will also take into consideration current trends and price options.

If there’s no style preference, the bot can guide shoppers through the different options to choose from, like metal choice and diamond shape.

Once the information is input, customers will be shown three curated jewelry options from James Allen that will include a link back to the website for a seamless shopping experience.


James Allen has more newness on tap for its customers, recently introducing a new diamond cut to its website: the octagonal cut.

Though not a proprietary cut, James Allen is one of the only retailers to offer it, according to a company spokesperson.

The retailer described the cut as “super rare,” adding that its eight sides and 65 facets reflect more light than the 58 facets of a traditional round diamond. Even in low light, the diamond has shine and sparkle, it said.

Eight is an important number throughout Chinese and Asian cultures, said the retailer, giving it added symbolism as a good luck charm.

An octagonal diamond can fit into any setting that would house a round diamond, the company explained, adding that its unique shape gives the stone a “more secure” fit compared with other round or fancy shape diamonds.

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