JFC’s 11th Rings of Strength Event Is in the Books
More than 120 participants walked and ran a 5k to benefit the organization during Las Vegas Jewelry Market Week.

On Thursday, June 1, more than 120 participants gathered at The Venetian at 5:30 a.m. to run and walk a 5K along the Las Vegas Strip.
Volunteers from the Las Vegas Runners Club guided runners throughout the race.
JCK Events, the American Gem Society, Ashi Diamonds, the GIA Alumni Association, the Women’s Jewelry Association, Quality Gold, Assurant, and Freeman were among the event sponsors.
Various industry 5K teams included groups from Assurant, Quality Gold, the American Gem Society, the Women’s Jewelry Association, JCK Las Vegas, GemOro Products/Kessler Lab Grown Diamonds, GIA Alumni Collective, and BIG.
“The Rings of Strength events are an integral part of the JFC fundraising initiatives each year,” said Alan Zimmer, JFC Board Chair.
“Each year, the support has grown and the camaraderie and the challenge of participation has become a big part of the experience. People look forward to the event and challenging themselves to raise more and push further than the previous year.”
Since 2013, participating teams in Rings of Strength solicit sponsors to support their participation in the event. In all, the event has raised more than $500,000 since it began.
The event is named for a silver ring engraved with the word “Strength” a patient at St. Jude Children’s Research Hospital—one of JFC’s beneficiaries—gave to another patient.
Rings of Strength has also been held at another industry event, taking place earlier this year in Louisville, Kentucky as part of AGS Conclave.
In total, JFC has donated more than $61 million to programs that benefit children affected by illness, abuse, or neglect, since its inception.
The Latest

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.


In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.