Lab-Grown

Lightbox Is Testing Out a Trendy Concept Shop in Brooklyn

Lab-GrownMay 30, 2023

Lightbox Is Testing Out a Trendy Concept Shop in Brooklyn

It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.

Rendering of Lightbox lab-grown diamond store in House of Showfields
This rendering provided by Lightbox shows one view of its 250-square-foot concept shop in House of Showfields, located at 187 Kent Ave. in Brooklyn, New York.
Brooklyn, N.Y.—Lightbox, De Beers Group’s lab-grown diamond brand that’s sold online as well as by department stores and independent jewelers, is trying something new in New York.

Last week, the company opened a 250-square-foot showroom on the first floor of House of Showfields in the trendy and increasingly upscale Williamsburg neighborhood of Brooklyn.

Described on its website as a “lifestyle discovery store,” House of Showfields is a bazaar-style retail space that features a rotating cache of brands.

Each brand has its own space, which it then decorates according to its aesthetic. Local news source Greenpointers.com described it as “Tim Burton meets the Kardashians.”

There are two House of Showfields spaces in New York (Brooklyn and in Manhattan’s SoHo neighborhood) as well as locations in Miami, Los Angeles and Washington, D.C.

SEE: The Lightbox Space in House of Showfields


Lightbox enters “the House” as one of more than 20 brands that are new for spring/summer 2023 and will remain in the space through November. 

During the brand’s six-month run, it said it will participate in Showfields’ programming, live-activations and events, and also will use Showfields’ proprietary technology for capturing retail data and analytics. 

Like most showrooms, the experience at Lightbox is more about giving consumers the chance to see, touch and feel a selection of physical products from the originally online-only brand than it is about stocking the store with a full assortment of jewelry to sell.  

Visitors can try on Lightbox jewelry, including the brand’s recently launched drop earrings and pieces from the new “Mini Trio” collection, but, rather than leave with a jewelry purchase in hand, all orders have to be placed online.

 Related stories will be right here … 

Lightbox outfitted the space with mirrors, prismatic crystals and hidden lighting elements, all aimed at putting the lab-grown diamonds in their best light to sparkle.

Arched wall nooks house product displays while the center table holds the jewelry guests are able to handle.

There is a mirrored-off section with a tablet where consumers can learn more about lab-grown diamonds while mirrors and a seating area line the back wall, providing a spot for taking photos and, the brand hopes, sharing them on social media. 

Lightbox mini-trio collection lab-grown diamond ring in yellow gold
A lab-grown diamond and 14-karat yellow gold ring from Lightbox’s new “Mini Trio” collection


“Engaging with consumers one-on-one is a great way for a digitally native brand like ours to build and deepen connections,” said Antoine Borde, who took over as CEO of Lightbox in November 2022.

“With its future-forward approach and unique retail platform, Showfields gives us the ability to meet and engage with customers and share the Lightbox story in a more meaningful way.”

Grown by De Beers in Gresham, Oregon, Lightbox is sold online as well as in 165 retail doors in the United States and Canada, including at Bloomingdale’s and Reeds Jewelers stores

The brand said opening in House of Showfields is part of its overall strategy to “collaborate with best-in-class partners on and offline as it continues to grow its retail presence.”

The Latest

Brian and Jessie Mann
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70

Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.

Tudor store in Denver
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor Boutique

The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.

Messika’s So Move Max Necklace
CollectionsJul 19, 2024
Piece of the Week: Messika’s ‘So Move Max’ Necklace

Dance all night long with the “So Move Max” set’s necklace.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Julien Tornare and Antoine Pin
WatchesJul 18, 2024
TAG Heuer, Hublot Will Have New CEOs

Luxury giant LVMH is reshuffling the leadership in its watches division.

Weekly QuizJul 18, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Etsy billboard rendering in NYC
MajorsJul 18, 2024
New Etsy Campaign Prioritizes Creators Amid Backlash

Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.

Ariana Grande Modeling in Swarovski Jewelry
MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand Ambassador

The celebrity will star in Swarovski’s holiday campaign.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Grizzly emerald
SourcingJul 18, 2024
Grizzly Emerald Auction Garners $32.5 million

The miner said an 835-carat emerald saw “stiff competition” in its July sale.

Tahnee Barbee, Gigi Sui, and Daniela Villacorta
Events & AwardsJul 18, 2024
MJSA Education Foundation Announces 3 Scholarship Winners

The winners were awarded $3,000 each to pursue a professional career in jewelry making and design.

Radhika Merchant’s Wedding Portrait
EditorsJul 17, 2024
6 Lavish Looks from the Ambani Wedding

Feast your eyes on the elaborate jewels worn during the wedding celebration of Anant Ambani and Radhika Merchant.

Diavik Diamond Mine solar power plant
SourcingJul 17, 2024
Rio Tinto’s Diamond Production Down 28% in Q2

The company’s sole remaining diamond operation, Diavik, produced 702,000 carats of diamonds, down from 970,000 a year ago.

Buccellati high jewelry earrings
FinancialsJul 17, 2024
Richemont’s Q1 Jewelry Sales Up 2%

In contrast, the luxury giant’s watch sales fell 14 percent.

This year marks the 40th anniversary of the jewelry design contest.
Events & AwardsJul 16, 2024
2024 AGTA Spectrum Awards Open for Entries

This year marks the 40th anniversary of the jewelry design contest and the deadline for entries has just been extended.

Macy’s Herald Square store
MajorsJul 16, 2024
Macy’s Ends Buyout Talks

The retailer will not be making a deal with Arkhouse Management and Brigade Capital Management, opting to focus on its turnaround plan.

Crime police cars
CrimeJul 16, 2024
Thieves Nab $500K in Jewelry in Calif. Group Smash-and-Grab

The Berkeley robbery follows two other Bay Area robberies involving multiple suspects, one in May and one in June.

National Jeweler columnist Lilian Raji
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online Store

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Catbird The Met collection
CollectionsJul 16, 2024
Catbird Debuts New Met Collection

It’s the second collaborative offering from the jewelry brand and the New York City art museum.

Craftsman holding Pomellato Arengario necklace
MajorsJul 16, 2024
Pomellato Acquires Valenza Setting Lab

The Kering-owned brand bought VSL to reinforce its manufacturing capabilities.

Ewa Abrams, Kering’s new president for the Americas
MajorsJul 16, 2024
Kering Appoints New President for Americas Region

The luxury conglomerate promoted General Counsel Ewa Abrams to the role, succeeding Laurent Claquin.

Tanzanite ring
MajorsJul 15, 2024
Signet Falls 11 Spots on NRF’s ‘Top 100’ Retailers List

The jewelry giant came in at No. 67 on the list, down from No. 56 last year.

 2025 Gem Awards logo
Events & AwardsJul 15, 2024
Nominations Are Open for the 2025 Gem Awards

Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through Aug. 23.

Sunlit’s Sun Goddess Supreme Ring and Pyramid Rutilated Quartz Necklace
Events & AwardsJul 15, 2024
NY Now Expands Emerging Designer Segment for Its Summer Market

Curated at Luxury Lifestyle will build on the former initiative, the Emerging Fine Jewelry Designer Incubator.

Collage of Caitlin Albritton and her jewelry
Events & AwardsJul 15, 2024
Halstead Announces 2024 Grant Winner

Caitlin Albritton won the 19th annual Halstead Grant for emerging jewelry businesses.

Myne London
CollectionsJul 12, 2024
Myne London to Support Malala Fund

The emerald supplier will donate a percentage of sales from its “Star Power” earrings to the nonprofit in support of girls’ education.

The Jewelry Symposium logo
Events & AwardsJul 12, 2024
The Jewelry Symposium Is Looking for Speakers

TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.

Sculptural Freeform Earrings
CollectionsJul 12, 2024
Piece of the Week: Marrow Fine’s ‘Sculptural Freeform’ Earrings

The earrings were inspired by the landscape at Joshua Tree and Jean Arp’s abstract sculptures.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy