Following Met Gala Debut, ‘Bulgari Laguna Blu’ Sells for $25M
The fancy vivid blue diamond topped the Sotheby’s Geneva “Magnificent Jewels and Noble Jewels” sale.

The 11.16-carat fancy vivid blue diamond garnered $25.2 million at the “Magnificent Jewels and Noble Jewels” sale.
It is the most valuable gem set into a piece of Bulgari jewelry ever sold at auction, Sotheby’s said.
Presented as the final jewel of the jewelry auction’s second session, after a four-minute bidding war between one buyer who was present and three on the phone, the blue diamond found its first new owner in 50 years.
Bulgari set the diamond into a ring in 1970 for a private collector in Europe.
Earlier this month, Bulgari unveiled an alternative setting when Priyanka Chopra Jonas wore it to the Met Gala in a diamond necklace inspired by Greco-Roman emperors’ bay laurel wreaths.
“It’s been a privilege to witness the Bulgari Laguna Blu’s glamorous and exciting journey over the past few months, knowing that it was first created in 1970, to its most recent Met Gala appearance where it dazzled on the red carpet,” said Sotheby’s Geneva Head of Jewelry Olivier Wagner.
“So, it’s a special moment to see this extraordinary jewel’s journey take yet a new turn, this evening in our auction room, in the hands of its first new owner in over 50 years.”
Overall, Sotheby’s said the auction was its most profitable Magnificent Jewels and Noble Jewels Geneva sale in five years, since May 2018.
Expected to sell for at least $25 million, the Bulgari Laguna Blu just hit expectations at $25.2 million, though more than half of the sale’s lots sold for well over their high estimates, and each lot sold fell within or above its estimated range, the auction house said.
Diacore, responsible for cutting many large and notable diamonds, acquired two diamonds at the auction.
It purchased one, the below 21.94-carat cut-cornered rectangular modified brilliant-cut fancy intense pink diamond set between 0.51-carat and 0.46-carat half-moon fancy deep grayish blue diamonds in a ring, for $11.8 million.
The other, an 11.57-carat step-cut fancy vivid yellow diamond set in a ring seen below, sold for $1.3 million.
Diacore’s pink diamond ring was the sale’s No. 2 lot. The No. 3 lot was another pink diamond, below.
The 5.01-carat round-cornered rectangular modified brilliant-cut fancy vivid purplish pink diamond sold for $6.3 million.
Pink diamonds continue to be on the menu for Sotheby’s this spring.
The auction house predicts the 10.57-carat internally flawless, fancy vivid purplish pink diamond, called “The Eternal Pink,” to sell for at least $35 million at the Magnificent Jewels sale in New York on June 8.
That equates to $3.3 million per carat, which Sotheby’s said is the highest price-per-carat estimate placed on any diamond or gemstone offered at auction.
The 11.15-carat “Williamson Pink Star” currently holds the price-per-carat record at $5.2 million per carat, or a total $57.7 million.
The Latest

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.


Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

Built on Relationships. Refined by Craft.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
























