Auctions

Following Met Gala Debut, ‘Bulgari Laguna Blu’ Sells for $25M

AuctionsMay 18, 2023

Following Met Gala Debut, ‘Bulgari Laguna Blu’ Sells for $25M

The fancy vivid blue diamond topped the Sotheby’s Geneva “Magnificent Jewels and Noble Jewels” sale.

Bulgari Laguna Blu diamond
At Sotheby’s Geneva’s “Magnificent Jewels and Noble Jewels” auction held this week, the “Bulgari Laguna Blu” diamond fetched just over $25 million.
Geneva—The “Bulgari Laguna Blu” diamond found a buyer at Sotheby’s Geneva this week.

The 11.16-carat fancy vivid blue diamond garnered $25.2 million at the “Magnificent Jewels and Noble Jewels” sale.

It is the most valuable gem set into a piece of Bulgari jewelry ever sold at auction, Sotheby’s said.

Presented as the final jewel of the jewelry auction’s second session, after a four-minute bidding war between one buyer who was present and three on the phone, the blue diamond found its first new owner in 50 years.

Bulgari set the diamond into a ring in 1970 for a private collector in Europe.

Earlier this month, Bulgari unveiled an alternative setting when Priyanka Chopra Jonas wore it to the Met Gala in a diamond necklace inspired by Greco-Roman emperors’ bay laurel wreaths.

Priyanka Chopra Jonas wearing the Bulgari Laguna Blu diamond at the Met Gala
At this year’s Met Gala, Priyanka Chopra Jonas donned the “Bulgari Laguna Blu” diamond in a necklace Bulgari crafted for the occasion.


“It’s been a privilege to witness the Bulgari Laguna Blu’s glamorous and exciting journey over the past few months, knowing that it was first created in 1970, to its most recent Met Gala appearance where it dazzled on the red carpet,” said Sotheby’s Geneva Head of Jewelry Olivier Wagner.

“So, it’s a special moment to see this extraordinary jewel’s journey take yet a new turn, this evening in our auction room, in the hands of its first new owner in over 50 years.”

 Related stories will be right here … 

Overall, Sotheby’s said the auction was its most profitable Magnificent Jewels and Noble Jewels Geneva sale in five years, since May 2018.

Expected to sell for at least $25 million, the Bulgari Laguna Blu just hit expectations at $25.2 million, though more than half of the sale’s lots sold for well over their high estimates, and each lot sold fell within or above its estimated range, the auction house said.

Diacore, responsible for cutting many large and notable diamonds, acquired two diamonds at the auction.

It purchased one, the below 21.94-carat cut-cornered rectangular modified brilliant-cut fancy intense pink diamond set between 0.51-carat and 0.46-carat half-moon fancy deep grayish blue diamonds in a ring, for $11.8 million.

A 21.94-carat fancy intense pink diamond ring sold for $11.8 million at Sotheby’s Geneva


The other, an 11.57-carat step-cut fancy vivid yellow diamond set in a ring seen below, sold for $1.3 million. 

11.57-carat fancy vivid yellow diamond sold at Sotheby’s Geneva


Diacore’s pink diamond ring was the sale’s No. 2 lot. The No. 3 lot was another pink diamond, below.

A purplish pink diamond sold at Sotheby’s Geneva


The 5.01-carat round-cornered rectangular modified brilliant-cut fancy vivid purplish pink diamond sold for $6.3 million.

Pink diamonds continue to be on the menu for Sotheby’s this spring.

The auction house predicts the 10.57-carat internally flawless, fancy vivid purplish pink diamond, called “The Eternal Pink,” to sell for at least $35 million at the Magnificent Jewels sale in New York on June 8.

That equates to $3.3 million per carat, which Sotheby’s said is the highest price-per-carat estimate placed on any diamond or gemstone offered at auction.

The 11.15-carat “Williamson Pink Star” currently holds the price-per-carat record at $5.2 million per carat, or a total $57.7 million

The Latest

Edina Kiss Popsicle Pendant and Karina Choudhrie Ice Cream Charm
TrendsJul 31, 2026
These Pieces of the Week Are Sweet

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

Macy’s Herald Square store sign
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn Down

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Gemfields emeralds
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Stock image of a polished diamond being held by tweezers
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO Says

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

Weekly QuizJul 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
U.S. Trade Representative Jamieson Greer and Jewelers of America President and CEO David Bonaparte in Washington, D.C.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Hands pushing shopping cart
SurveysJul 30, 2026
Consumer Confidence Slips in July

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Paola De Luca Presents Trendvision Book
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education Lineup

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

Jewels by Grace Hillsborough Show
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão at the 2026 African Mining Indaba
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Kevin Reilly PGI USA
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Pomellato Mandala Chromia necklace
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%

Boucheron reached record sales while Pomellato found success in its signature collections.

United Flags of Fashion Arkansas Flag By Lauren Harwell Godfrey
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for Arkansas

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS

The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Harvard Rubies Exhibit The Soul of Flame II Brooch by Austy Lee
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard Museum

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy