Phillip Bosen to Join Coffin & Trout as Sales Director
Bosen, a longtime industry consultant known as “The Jeweler’s Coach,” will start his new job next month.

Bosen is joining Chandler, Arizona, independent jeweler Coffin & Trout Fine Jewellers as sales director, effective in May.
He succeeds Dean Reiter, who is retiring from Coffin & Trout after 25 years.
Bosen, who has four decades of experience in the jewelry industry, currently is CEO and chief strategist of Bosen Associates LLC, a consulting firm that aims to help retail jewelers increase profitability, implement sound business models, and improve their overall quality of life.
Bosen is a Gemological Institute of America Graduate Gemologist (GG) and an American Gem Society Certified Gemologist Appraiser (CGA).
A longtime member of AGS, he received the organization’s Sallie Morton Award in 2019 for his service to the AGS Guilds.
He holds a bachelor’s degree from Brigham Young University and has completed MBA-level coursework in leadership at Northwestern University’s Kellogg School of Business and Harvard Business School.
Bosen’s appointment came about after he met with Randy Coffin, who founded Coffin & Trout in 1984 alongside David Trout, and senior gemologist Catherine Fitzgibbon at the gem shows in Tucson, Arizona, earlier this year.
After the store announced Reiter would be retiring, they asked Bosen to move to Arizona and lead the sales team.
Ryan Coffin, president of Coffin & Trout, said, “We are grateful for the contributions that Dean Reiter has made to our company over the past 25 years. We are confident that Phillip Bosen will bring fresh ideas and perspectives to our sales team, building on our strong foundation and helping to drive our future growth.
“We are very excited to have Phillip join our team. His unique and extensive industry experience will be a tremendous asset to our organization.”
Bosen said he’s been honored to work with so many jewelers as a consultant and looks forward to becoming a full-time member of the team at Coffin & Trout.
“I feel as if I have earned a Ph.D. in jewelry retail as I’ve really gotten to know the intricacies of so many esteemed jewelers. It’s very exciting to return to retail at such a high level as Coffin and Trout Jewellers,” he said.
Outside of work, Bosen enjoys hiking, eating great food, exercising and spending quality time with family and friends.
He has been married to his wife, Heather Bosen, for nearly 32 years. The couple has five grown children and one grandchild on the way.
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