Phillip Bosen to Join Coffin & Trout as Sales Director
Bosen, a longtime industry consultant known as “The Jeweler’s Coach,” will start his new job next month.

Bosen is joining Chandler, Arizona, independent jeweler Coffin & Trout Fine Jewellers as sales director, effective in May.
He succeeds Dean Reiter, who is retiring from Coffin & Trout after 25 years.
Bosen, who has four decades of experience in the jewelry industry, currently is CEO and chief strategist of Bosen Associates LLC, a consulting firm that aims to help retail jewelers increase profitability, implement sound business models, and improve their overall quality of life.
Bosen is a Gemological Institute of America Graduate Gemologist (GG) and an American Gem Society Certified Gemologist Appraiser (CGA).
A longtime member of AGS, he received the organization’s Sallie Morton Award in 2019 for his service to the AGS Guilds.
He holds a bachelor’s degree from Brigham Young University and has completed MBA-level coursework in leadership at Northwestern University’s Kellogg School of Business and Harvard Business School.
Bosen’s appointment came about after he met with Randy Coffin, who founded Coffin & Trout in 1984 alongside David Trout, and senior gemologist Catherine Fitzgibbon at the gem shows in Tucson, Arizona, earlier this year.
After the store announced Reiter would be retiring, they asked Bosen to move to Arizona and lead the sales team.
Ryan Coffin, president of Coffin & Trout, said, “We are grateful for the contributions that Dean Reiter has made to our company over the past 25 years. We are confident that Phillip Bosen will bring fresh ideas and perspectives to our sales team, building on our strong foundation and helping to drive our future growth.
“We are very excited to have Phillip join our team. His unique and extensive industry experience will be a tremendous asset to our organization.”
Bosen said he’s been honored to work with so many jewelers as a consultant and looks forward to becoming a full-time member of the team at Coffin & Trout.
“I feel as if I have earned a Ph.D. in jewelry retail as I’ve really gotten to know the intricacies of so many esteemed jewelers. It’s very exciting to return to retail at such a high level as Coffin and Trout Jewellers,” he said.
Outside of work, Bosen enjoys hiking, eating great food, exercising and spending quality time with family and friends.
He has been married to his wife, Heather Bosen, for nearly 32 years. The couple has five grown children and one grandchild on the way.
The Latest

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.


Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

The annual event will be held in Orlando, Florida, from Sept. 14-17.

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Foerster is this year’s Stanley Schechter Award recipient.

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.























