Pandora Puts Money Where Its Mouth Is Via Sustainability Bonds
The performance-based bond terms would give investors a bigger payout if Pandora’s stated sustainability goals are not met in time.

The company is selling a €500 million ($531 million) senior unsecured sustainability-linked bond with a five-year maturity.
This performance-based bond is designed to motivate Pandora to reach its stated sustainability goals within that time frame.
When the bond matures in 2028, Pandora will have to pay more to its investors if the goals have not been met.
The first two goals focus on specific emission reductions, both its own emissions and those in its value chain, with deadlines in 2025 and 2030.
As for its own emissions, Pandora said it plans to implement energy-saving measures and expand its use of renewable energy, in part by installing more solar panels at all of its facilities, including retail stores.
Sourcing renewable electricity will be the driving force behind reaching its target, said Pandora.
The third goal is to reach 100 percent use of recycled gold and silver by 2025.
In 2022, Pandora reported using 61 percent recycled gold and silver when crafting its jewelry, up from 54 percent in 2021.
The topic of recycled metals, and where they fit in terms of responsible sourcing, has been a point of discussion for jewelers in recent years.
Sustainable jewelry consultant Christina T. Miller recently held a webinar on recycled gold, delving into areas like its place in responsible sourcing practices and how it’s marketed.
“Because gold is a financial asset and often interchangeable with currency, the demand for newly mined gold is not impacted by the increased use of recycled gold,” said Miller on her website.
The notes will be issued March 10 with a price of 99.46 percent each and a fixed coupon (interest rate payments) of 4.5 percent per year. They will be listed on Euronext Dublin.
The net proceeds from the sale will go toward general corporate purposes and Pandora’s planned refinancing.
The majority of the funds will be used to repay its existing bank loan, said a Pandora spokesperson, leaving its net debt level unchanged.
In its recent full-year results, the company outlined its plans to open a total of 140 to 190 new stores between last year and this year, and expand its lab-grown diamond jewelry line, Diamonds by Pandora.
Pandora said investor demand for the bonds reached heights of €2 billion after a two-day marketing exercise.
“The successful issuance of our first ever Eurobond underpins our strong financial characteristics and marks an important milestone in our journey, allowing us to further diversify our funding structure,” said Pandora Chief Financial Officer and Executive Vice President Anders Boyer.
Two major credit agencies gave the bonds somewhat favorable ratings, Pandora said.
Moody’s gave the bonds a Baa2 rating, which it considers to be “a moderate credit risk,” while Standard & Poor’s rated the bonds at BBB, which it describes as “adequate capacity to meet financial commitments, but more subject to adverse economic conditions.”
Both of these ratings are in line with the issuers’ ratings of Pandora, said the company.
Danske Bank and Nordea served as the joint global coordinators while BNP Paribas, Danske Bank, Morgan Stanley and Nordea were the joint active bookrunners on the transaction. Nordea was also a ratings and sustainability advisor to Pandora.
Editor's Note: This story has been updated post-publication to correct the price of the notes and clarify Pandora's plans to reduce emissions.
The Latest

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

José Gaztelu has been promoted to the role, which has been vacant since last year.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.


The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

























