Auctions

Kim Kardashian Bought Princess Diana’s Amethyst Cross

AuctionsJan 19, 2023

Kim Kardashian Bought Princess Diana’s Amethyst Cross

The businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”

20230119_Attalah Cross Princess Di Kim Kardashian.jpg
Kim Kardashian is now the owner of this amethyst and diamond cross created by Garrard and worn by Princess Diana. A representative for the business mogul and reality TV star placed the winning bid for the pendant at Sotheby’s online “Royal & Noble” sale, paying $197,453.
London—Auction houses aren’t always at liberty to say who’s purchased their most high-profile pieces but it certainly can be interesting when they do. 
 
On Wednesday, Sotheby’s revealed the name of the person who bought the large amethyst cross pendant created by Garrard and worn by Princess Diana on several occasions—Kim Kardashian.
 
Sotheby’s offered the pendant as part of its online “Royal & Noble” sale, a mix of jewelry, furniture, ceramics and decorative objects with aristocratic ties. 
 
The “Attallah Cross,” as it was known, features square-cut amethysts and 5.25 total carats of circular-cut diamonds. It is a substantial piece, measuring 136 x 95 mm, or about 5 inches long by 4 inches wide.
 
The pre-sale estimate for the piece was £80,000 to £120,000 ($96,000 to$144,000).
 
Sotheby’s said Wednesday four bidders were competing for the piece in the last five minutes of the online-only auction, with a representative for Kardashian ultimately winning out.

The businesswoman and reality TV star paid £163,800 ($197,453) for the pendant, topping its highest pre-sale estimate by more than $50,000.
 
“This is a bold piece of jewelry by its size, color and style that cannot fail to make a vibrant statement, whether it be of faith or fashion—or indeed both,” said Kristian Spofforth, head of jewelry for Sotheby’s London. 
 
“We are delighted that this piece has found a new lease of life within the hands of another globally famous name.”
 
20230119_Princess Diana wearing pendant.jpg
One of Princess Diana’s most notable outings with the “Attallah Cross” came in 1987 when she paired the amethyst pendant with a purple and black velvet dress to an event supporting Birthrights, a charity that advocates for human rights during pregnancy and childbirth.
 
Once upon a time, Garrard was the British court jeweler, preparing the crown jewels for the coronations of every monarch from King Edward VII to Queen Elizabeth II. Princess Diana’s famed sapphire and diamond engagement ring—which now belongs to Catherine, Princess of Wales—came from Garrard. 
 
The jewelry house made the fleurée-style amethyst cross pendant around 1920. It is believed to have been a one-off private commission for a regular client.
 
The late Naim Attallah, a Garrard executive, bought the cross from the jewelry house in the 1980s and loaned it to Princess Diana many times. 
 
His son, Ramsay Attallah, told Sotheby’s, “Princess Diana and my father were friends and I remember that she often came to see him at the historic Garrard store on Regent Street, where his office was, and she would ask to borrow the pendant on several occasions—she really loved the piece.” 
 
One of her most notable outings came in 1987 when she paired the cross with a baroque-style purple and black velvet Catherine Walker & Co. dress for a charity event, two bold choices that symbolized the young princess’ growing self-assurance in her fashion and jewelry. 
 
Naim passed the pendant down to his son.

 After Princess Diana’s death in 1997, the Attallah Cross was put away. 
 
It had not been on public view since, until it was displayed in London this month ahead of the Sotheby’s sale. 
 
 Related stories will be right here … 

The Latest

Nest doorbell camera footage of suspect in Nancy Guthrie abduction
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli Rosebud Necklace
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s Day

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Jewelers for Children
MajorsFeb 13, 2026
JFC Announces New Beneficiaries

The nonprofit has welcomed four new grantees for 2026.

Weekly QuizFeb 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

Tudor Heart pendant on display at British Museum
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of Aragon

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

AGTA Spectrum, Cutting Edge Buyers Choice winners 2025
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ Awards

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

Kering Logo
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused Award

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Halle Berry’s vintage diamond and sapphire engagement ring
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set Stunner

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

Francesca’s storefront
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy Again

The clothing and accessories chain announced last month it would be closing all of its stores.

Zales x Sweethearts Capsule Collection Heart Charms
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day Collection

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

2026 Gemvision Symposium
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for April

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

The Jewelry Symposium
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New App

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

The Luanda Accord signatories at the African Mining Indaba in Cape Town, South Africa
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Bad Bunny Performing Super Bowl LX Halftime Show
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Miraki Jewels heart diamond signet ring
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRF

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

Pomellato Nudo toi et moi ring
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

Stuller color of the year 2026 Signature Red jewelry and gemstones
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards Category

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

Stock image of loose polished diamonds
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being Finalized

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

CASE Awards Graphic
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE Awards

Entries for the jewelry design competition will be accepted through March 20.

James Free Jewelers Dayton Ohio store
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped Flagship

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

KIL NYC The Pierced Padlock Wounded
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s Day

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Stock image of a gavel
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

Luciano Rodembusch
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive Changes

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Cece Jewellery Bespoke Wuthering Heights Signet Rings on Margot Robbie and Jacob Elordi
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet Rings

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy