Auctions

Kim Kardashian Bought Princess Diana’s Amethyst Cross

AuctionsJan 19, 2023

Kim Kardashian Bought Princess Diana’s Amethyst Cross

The businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”

20230119_Attalah Cross Princess Di Kim Kardashian.jpg
Kim Kardashian is now the owner of this amethyst and diamond cross created by Garrard and worn by Princess Diana. A representative for the business mogul and reality TV star placed the winning bid for the pendant at Sotheby’s online “Royal & Noble” sale, paying $197,453.
London—Auction houses aren’t always at liberty to say who’s purchased their most high-profile pieces but it certainly can be interesting when they do. 
 
On Wednesday, Sotheby’s revealed the name of the person who bought the large amethyst cross pendant created by Garrard and worn by Princess Diana on several occasions—Kim Kardashian.
 
Sotheby’s offered the pendant as part of its online “Royal & Noble” sale, a mix of jewelry, furniture, ceramics and decorative objects with aristocratic ties. 
 
The “Attallah Cross,” as it was known, features square-cut amethysts and 5.25 total carats of circular-cut diamonds. It is a substantial piece, measuring 136 x 95 mm, or about 5 inches long by 4 inches wide.
 
The pre-sale estimate for the piece was £80,000 to £120,000 ($96,000 to$144,000).
 
Sotheby’s said Wednesday four bidders were competing for the piece in the last five minutes of the online-only auction, with a representative for Kardashian ultimately winning out.

The businesswoman and reality TV star paid £163,800 ($197,453) for the pendant, topping its highest pre-sale estimate by more than $50,000.
 
“This is a bold piece of jewelry by its size, color and style that cannot fail to make a vibrant statement, whether it be of faith or fashion—or indeed both,” said Kristian Spofforth, head of jewelry for Sotheby’s London. 
 
“We are delighted that this piece has found a new lease of life within the hands of another globally famous name.”
 
20230119_Princess Diana wearing pendant.jpg
One of Princess Diana’s most notable outings with the “Attallah Cross” came in 1987 when she paired the amethyst pendant with a purple and black velvet dress to an event supporting Birthrights, a charity that advocates for human rights during pregnancy and childbirth.
 
Once upon a time, Garrard was the British court jeweler, preparing the crown jewels for the coronations of every monarch from King Edward VII to Queen Elizabeth II. Princess Diana’s famed sapphire and diamond engagement ring—which now belongs to Catherine, Princess of Wales—came from Garrard. 
 
The jewelry house made the fleurée-style amethyst cross pendant around 1920. It is believed to have been a one-off private commission for a regular client.
 
The late Naim Attallah, a Garrard executive, bought the cross from the jewelry house in the 1980s and loaned it to Princess Diana many times. 
 
His son, Ramsay Attallah, told Sotheby’s, “Princess Diana and my father were friends and I remember that she often came to see him at the historic Garrard store on Regent Street, where his office was, and she would ask to borrow the pendant on several occasions—she really loved the piece.” 
 
One of her most notable outings came in 1987 when she paired the cross with a baroque-style purple and black velvet Catherine Walker & Co. dress for a charity event, two bold choices that symbolized the young princess’ growing self-assurance in her fashion and jewelry. 
 
Naim passed the pendant down to his son.

 After Princess Diana’s death in 1997, the Attallah Cross was put away. 
 
It had not been on public view since, until it was displayed in London this month ahead of the Sotheby’s sale. 
 
 Related stories will be right here … 

The Latest

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Weekly QuizOct 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Ann Cahoon
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann Cahoon

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co. Love Is a Gift Holiday Campaign with Amanda Seyfried
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday Campaign

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

Graphic of cauldron and cat with jewelry in bubbles
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on You

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder and Stolen Tiffany & Co. Earrings
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings Convicted

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Gas station
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices Ease

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

Stuller Magic of the Moment Holiday Campaign
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ Shine

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy