Auctions

Kim Kardashian Bought Princess Diana’s Amethyst Cross

AuctionsJan 19, 2023

Kim Kardashian Bought Princess Diana’s Amethyst Cross

The businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”

20230119_Attalah Cross Princess Di Kim Kardashian.jpg
Kim Kardashian is now the owner of this amethyst and diamond cross created by Garrard and worn by Princess Diana. A representative for the business mogul and reality TV star placed the winning bid for the pendant at Sotheby’s online “Royal & Noble” sale, paying $197,453.
London—Auction houses aren’t always at liberty to say who’s purchased their most high-profile pieces but it certainly can be interesting when they do. 
 
On Wednesday, Sotheby’s revealed the name of the person who bought the large amethyst cross pendant created by Garrard and worn by Princess Diana on several occasions—Kim Kardashian.
 
Sotheby’s offered the pendant as part of its online “Royal & Noble” sale, a mix of jewelry, furniture, ceramics and decorative objects with aristocratic ties. 
 
The “Attallah Cross,” as it was known, features square-cut amethysts and 5.25 total carats of circular-cut diamonds. It is a substantial piece, measuring 136 x 95 mm, or about 5 inches long by 4 inches wide.
 
The pre-sale estimate for the piece was £80,000 to £120,000 ($96,000 to$144,000).
 
Sotheby’s said Wednesday four bidders were competing for the piece in the last five minutes of the online-only auction, with a representative for Kardashian ultimately winning out.

The businesswoman and reality TV star paid £163,800 ($197,453) for the pendant, topping its highest pre-sale estimate by more than $50,000.
 
“This is a bold piece of jewelry by its size, color and style that cannot fail to make a vibrant statement, whether it be of faith or fashion—or indeed both,” said Kristian Spofforth, head of jewelry for Sotheby’s London. 
 
“We are delighted that this piece has found a new lease of life within the hands of another globally famous name.”
 
20230119_Princess Diana wearing pendant.jpg
One of Princess Diana’s most notable outings with the “Attallah Cross” came in 1987 when she paired the amethyst pendant with a purple and black velvet dress to an event supporting Birthrights, a charity that advocates for human rights during pregnancy and childbirth.
 
Once upon a time, Garrard was the British court jeweler, preparing the crown jewels for the coronations of every monarch from King Edward VII to Queen Elizabeth II. Princess Diana’s famed sapphire and diamond engagement ring—which now belongs to Catherine, Princess of Wales—came from Garrard. 
 
The jewelry house made the fleurée-style amethyst cross pendant around 1920. It is believed to have been a one-off private commission for a regular client.
 
The late Naim Attallah, a Garrard executive, bought the cross from the jewelry house in the 1980s and loaned it to Princess Diana many times. 
 
His son, Ramsay Attallah, told Sotheby’s, “Princess Diana and my father were friends and I remember that she often came to see him at the historic Garrard store on Regent Street, where his office was, and she would ask to borrow the pendant on several occasions—she really loved the piece.” 
 
One of her most notable outings came in 1987 when she paired the cross with a baroque-style purple and black velvet Catherine Walker & Co. dress for a charity event, two bold choices that symbolized the young princess’ growing self-assurance in her fashion and jewelry. 
 
Naim passed the pendant down to his son.

 After Princess Diana’s death in 1997, the Attallah Cross was put away. 
 
It had not been on public view since, until it was displayed in London this month ahead of the Sotheby’s sale. 
 
 Related stories will be right here … 

The Latest

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

New Forevermark store in India
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Brilliant Earth Beverly Hills showroom
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Select Jewelry Graziella Air
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Cece Jewellery Traveller’s Tale Ring
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the Horse

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy