Auctions

Kim Kardashian Bought Princess Diana’s Amethyst Cross

AuctionsJan 19, 2023

Kim Kardashian Bought Princess Diana’s Amethyst Cross

The businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”

Kim Kardashian is now the owner of this amethyst and diamond cross created by Garrard and worn by Princess Diana. A representative for the business mogul and reality TV star placed the winning bid for the pendant at Sotheby’s online “Royal & Noble” sale, paying $197,453.
London—Auction houses aren’t always at liberty to say who’s purchased their most high-profile pieces but it certainly can be interesting when they do. 
 
On Wednesday, Sotheby’s revealed the name of the person who bought the large amethyst cross pendant created by Garrard and worn by Princess Diana on several occasions—Kim Kardashian.
 
Sotheby’s offered the pendant as part of its online “Royal & Noble” sale, a mix of jewelry, furniture, ceramics and decorative objects with aristocratic ties. 
 
The “Attallah Cross,” as it was known, features square-cut amethysts and 5.25 total carats of circular-cut diamonds. It is a substantial piece, measuring 136 x 95 mm, or about 5 inches long by 4 inches wide.
 
The pre-sale estimate for the piece was £80,000 to £120,000 ($96,000 to$144,000).
 
Sotheby’s said Wednesday four bidders were competing for the piece in the last five minutes of the online-only auction, with a representative for Kardashian ultimately winning out.

The businesswoman and reality TV star paid £163,800 ($197,453) for the pendant, topping its highest pre-sale estimate by more than $50,000.
 
“This is a bold piece of jewelry by its size, color and style that cannot fail to make a vibrant statement, whether it be of faith or fashion—or indeed both,” said Kristian Spofforth, head of jewelry for Sotheby’s London. 
 
“We are delighted that this piece has found a new lease of life within the hands of another globally famous name.”
 
One of Princess Diana’s most notable outings with the “Attallah Cross” came in 1987 when she paired the amethyst pendant with a purple and black velvet dress to an event supporting Birthrights, a charity that advocates for human rights during pregnancy and childbirth.
One of Princess Diana’s most notable outings with the “Attallah Cross” came in 1987 when she paired the amethyst pendant with a purple and black velvet dress to an event supporting Birthrights, a charity that advocates for human rights during pregnancy and childbirth.
 
Once upon a time, Garrard was the British court jeweler, preparing the crown jewels for the coronations of every monarch from King Edward VII to Queen Elizabeth II. Princess Diana’s famed sapphire and diamond engagement ring—which now belongs to Catherine, Princess of Wales—came from Garrard. 
 
The jewelry house made the fleurée-style amethyst cross pendant around 1920. It is believed to have been a one-off private commission for a regular client.
 
The late Naim Attallah, a Garrard executive, bought the cross from the jewelry house in the 1980s and loaned it to Princess Diana many times. 
 
His son, Ramsay Attallah, told Sotheby’s, “Princess Diana and my father were friends and I remember that she often came to see him at the historic Garrard store on Regent Street, where his office was, and she would ask to borrow the pendant on several occasions—she really loved the piece.” 
 
One of her most notable outings came in 1987 when she paired the cross with a baroque-style purple and black velvet Catherine Walker & Co. dress for a charity event, two bold choices that symbolized the young princess’ growing self-assurance in her fashion and jewelry. 
 
Naim passed the pendant down to his son.

 After Princess Diana’s death in 1997, the Attallah Cross was put away. 
 
It had not been on public view since, until it was displayed in London this month ahead of the Sotheby’s sale. 
 
 Related stories will be right here … 

The Latest

Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry Together

For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.

TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s Future

The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.

CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ Class

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th Store

It will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.

Weekly QuizJan 26, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Policies & IssuesJan 26, 2023
Diamonds Do Good Names 10 to Board of Directors

Stephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.

WatchesJan 25, 2023
These Were 2022’s Top-Selling Watch Brands, Chrono24 Says

Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.

Brought to you by
De Beers Institute of Diamonds Expands to Offer Education

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

MajorsJan 25, 2023
John Hardy Names New CEO

Luxury retail executive Frédéric Levy has taken on the role.

Events & AwardsJan 25, 2023
Couture DAC Accepting Applications for Mentorship Program

Jewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.

CollectionsJan 25, 2023
Stephanie Gottlieb Announces First President, CCO Hire

Morgan P. Richardson joins from La Perla.

Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About Platinum

The new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.

SourcingJan 24, 2023
Tiffany Buys 35 of the Last Diamonds Recovered From Argyle

Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.

ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

GradingJan 24, 2023
GIA and AGS Launch Diamond Light Performance Supplement Report

The AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.

MajorsJan 24, 2023
WJA Announces New International Board Members

The seven newcomers include executives from David Yurman, De Beers, and GIA.

EditorsJan 23, 2023
Designers to Watch in 2023: Aurelia Demark

The designer finds the modernity in classic motifs and family heirloom jewels.

Policies & IssuesJan 23, 2023
Melanie Grant Named Executive Director of RJC

She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.

Policies & IssuesJan 23, 2023
AGTA Forms Committee to Standardize Industry ‘Sustainability’ Terms

Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”

IndependentsJan 23, 2023
10 Jewelry News Stories You Might Have Missed

Another “Designer to Watch” and Kim Kardashian’s auction purchase were among our most-read stories.

MajorsJan 20, 2023
Quality Gold Acquires Herco

Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.

Lab-GrownJan 20, 2023
Siobhán Duffy Promoted to Chief Executive of Element Six

She was previously the executive director of sales and marketing for the De Beers Group-owned company.

TrendsJan 20, 2023
Piece of the Week: Loquet London’s Lunar New Year Charm

It’s from a new collection of charms designed to go in the brand’s signature lockets.

IndependentsJan 20, 2023
Edge Retail Academy Announces Annual Award Winner

Lonnie Iannazzo of Vincent Anthony Jewelers is the 2022 William (Wag) Wagner Business Excellence Award recipient.

Lab-GrownJan 19, 2023
GIA Rolls Out Less Expensive Report for Lab-Grown Diamonds

The revised Laboratory-Grown Diamond Report-Dossier still includes the four Cs but doesn’t list growth method or post-growth treatments.

SurveysJan 19, 2023
Inflation, Rising Interest Rates Put a Damper on Holiday Sales

Holiday sales fell short of the National Retail Federation’s expectations, rising only 5 percent year-over-year.

MajorsJan 19, 2023
Signet Names New Jared President as Executive Shuffle Continues

Luxury retail veteran Claudia Cividino has stepped into the role.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy