Supplier Bulletin

RDI Diamonds – From Humble Beginnings To A National Diamond Empire

Supplier BulletinJan 12, 2023

RDI Diamonds – From Humble Beginnings To A National Diamond Empire

Sponsored by RDI Diamonds

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RDI Diamonds was founded by CEO Michael Indelicato as Rochester Diamonds Incorporated, a small jewelry business that Mr. Indelicato ran from his parent’s basement in 1992. 

Shortened to the name RDI Diamonds in the early ‘90s, the company steadily grew from one employee to over 100, flourishing into a national leader among wholesale diamond distributors and maintaining double-digit growth for over 30 years. Throughout this growth, Michael Indelicato has maintained the same approach, “make the customer your number one priority.”

Regardless of building one of the nation’s largest memo houses - carrying an astonishing inventory of over 8,000 loose diamonds and an array of finished jewelry options - RDI Diamonds has remained dedicated to the independent retailer. It currently works with more than 2,000 jewelers on premier stock and memo diamond orders. The company prides itself on quality, attention to detail, honesty, and fairness. “We partner with our jewelers,” says Andrew Rickard, VP of Operations, “If our jewelers aren’t growing the way we are, we aren’t satisfied.”

In addition, RDI offers an industry leading trade up program. Jewelers can get the full value back on certified purchases and only have to spend a single dollar more to purchase a different diamond. It allows jewelers the freedom and flexibility to make the next deal, never getting stuck with a diamond when a client changes their mind.

RDI Diamonds offers all of the bells and whistles of a customer first mindset while still delivering competitive pricing.  It is the rare combination of flexible memo options, generous stock options, and cost-efficient shipping that has made RDI Diamonds a serious player in the worldwide diamond market.

Visit RDI Diamonds at an upcoming tradeshow. For more information about RDI Diamonds, call 1-800-874-8768 or visit rdidiamonds.com.

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