Ben Bridge, Cartier, LVMH Join Effort to Combat Racism in Retail
The companies were among the retailers that signed nonprofit Open to All’s charter.

The companies signed the organization’s “Mitigate Racial Bias in Retail” charter, a commitment to reduce racially biased experiences and unfair treatment in stores and create a more welcoming environment for shoppers.
The fine jewelry sellers that are newcomers to the initiative are Ben Bridge Jeweler, Cartier, and LVMH.
“For 110 years, we have believed in being a part of the fabric of each community in which we operate,” said Lisa Bridge, president and CEO of Ben Bridge Jeweler.
“To us, that means embracing all members of the community and Open to All helps us both communicate that and to continue to learn and grow.”
Other new signees include CBL Properties, Glossier, The Body Shop, Yelp, and URBN, the parent company of Anthropologie, Free People, Nuuly, and Urban Outfitters.
The charter was launched in May by Open to All and LVMH-owned Sephora after the beauty company commissioned its “Racial Bias in Retail” study, which explored how shoppers who are Black, Indigenous, and People of Color (BIPOC) are discriminated against in stores.
In 2019, Sephora closed its stores for an hour to host an “inclusivity workshop” after R&B star SZA, who is a Black woman, said an employee in a California location told a security guard to follow her to make sure she wasn’t stealing.
The company issued an apology and has since taken steps to combat racial profiling and discrimination in its stores.
Two in five U.S. shoppers surveyed for the report said they have personally experienced unfair treatment based on their race or skin tone. BIPOC shoppers were three times more likely than white shoppers to feel judged based on their appearance.
The charter began with 28 retailers on board and now has the support of more than 200 national and state public education organizations and elected officials as well as thousands of businesses and nonprofit service providers.
Tiffany & Co., Movado Group, Michele, and Watch Station International joined the pledge previously.
A full list of members is available on the organization’s website.
“This cross-collaboration is key in working to address and prevent systemic racism in U.S. retail environments and the culture at-large,” said George-Axelle Broussillon Matschinga, vice president of diversity, equity, and inclusion at Sephora.
Since the charter’s founding, the nonprofit said it has been contacted by more retailers who are aware of how pervasive discrimination is in retail and want to help address the problem and create welcoming spaces for their customers.
“LVMH is proud to sign the Mitigate Racial Bias in Retail Charter alongside many of our maisons, including the co-initiator Sephora, to drive lasting change in the retail industry,” said Anish Melwani, chairman and CEO of LVMH North America.
“LVMH creates products that maintain a standard of excellence by bringing together diverse talent, skills, and experiences to serve all of our customers. Signing the charter is an actionable step in our ongoing commitment to eradicating racism from the retail experience and ensuring that all of our customers feel valued and respected in our stores.”
Open to All Director Calla Rongerude expressed her gratitude to the retail partners, noting that a key factor in eliminating racism in retail is preventing exclusionary treatment before shoppers even get to the store.
“Open to All is grateful to our corporate and nonprofit partners, who are demonstrating a commitment to training their workforce, diversifying marketing and product assortment, and taking other tangible steps that create a culture of belonging for BIPOC shoppers and employees,” she said.
Since June, the nonprofit has held monthly meetings to track the impact of its initiatives.
The group also works with loss prevention departments to address harassment, racial profiling, and bias in their practices.
Each month, experts and guest speakers join from Sephora, Diversity Best Practices, and Mentor Spaces to share their expertise with the participating retailers.
Charter members gathered in San Francisco in October to collaborate and set goals for the upcoming year.
The charter has three key focus areas.
First, there is a goal of increasing diversity across marketing, products, branding, and the workforce to prevent discriminatory treatment.
Secondly, retailers should educate employees about the experiences of shoppers of color so employees can better interpret their interactions with BIPOC customers.
Lastly, the charter asks retailers to implement a feedback mechanism to improve customer service and help create a more inclusive shopping experience.
Prior to the October meeting, members were asked to complete a survey.
The survey found that 44 percent of respondents signed the charter with the hopes of creating a collective impact at the industry level while 28 percent wanted to change the in-store shopping experience.
Twenty-two percent said their primary motivation was learning and sharing best practices.
As for training, 59 percent of respondents said they had used or planned to use Open to All’s Reduce Racial Bias in Retail training.
The two-hour training, released in June, is a mix of live instruction and self-taught learning to educate employees on racial bias in retail settings, providing practical strategies to decrease those incidents and promote inclusivity.
Non-retail companies, institutions, NGOs, and nonprofits can also take the Open to All pledge.
For more information or to join, visit the Open to All website.
The Latest

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.


The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

Supplier Spotlight Sponsored by GIA

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.