Surveys

Employees Say Jewelry Industry Has Work to Do on Diversity

SurveysFeb 02, 2021

Employees Say Jewelry Industry Has Work to Do on Diversity

National Jeweler breaks down the results of its recent employee-focused survey on diversity, which paints a different picture than the survey taken by employers.

20210202_Diversity_study_employees.jpg
New York—Employees have a different view of race in the industry than their employers, a recent survey on diversity in the U.S. fine jewelry industry shows. 

Across the board, employees gave their companies lower marks than employers when it comes to addressing issues of racial justice and equity, and having racially diverse staffs.

Employees also expressed dissatisfaction with how their employers handled incidences of racial discrimination when they were reported.

And, some respondents reported overhearing racist remarks in the workplace or seeing racist content on social media.

RELATED CONTENT — Diversity, Equity and Inclusion: Why They Matter

It is not surprising, then, that a number of survey-takers described the fine jewelry industry in the United States as one that feels insular and closed off to “outsiders.”

For those “outsiders” who do make it in, there was a recurring theme among respondents—even at companies where there is diversity, there are very few, if any, people of color in higher-ranking positions.

All you have to do to understand the lack of diversity, respondents said, is look around the next time you’re at a trade show.

“There is so much bias in how our industry perceives people of color; I’ve experienced it at trade shows,” one respondent, who identified as multiracial or biracial, wrote. “Retailers may assume you can’t afford a piece or that you don’t have the proper knowledge. I constantly feel like I have to prove myself and I can’t be myself (talk or dress how I want) because I won’t be viewed as professional.”

She continued: “Also, almost every piece of material that is used in jewelry is first touched (from the moment it’s taken out of the ground) by a Black or Brown person and that’s not acknowledged. The times that it is, it is in relation to poor mining practices.”

The View Not From the Top
National Jeweler and Jewelers of America fielded the “Diversity in the Fine Jewelry Industry” survey in fall 2020 to better understand the experiences of people of color—particularly Black professionals—in the U.S. fine jewelry industry.

The survey had three segments: one for self-employed individuals, one for employees, and one for employers, the results of which National Jeweler published last month

As with the employer-focused survey, the majority of respondents (66 percent) to the employee-directed survey were white. 

Yet the employee results were more mixed than the employer survey and painted a picture of an industry
with a lot more work to do. 

In the employer-directed survey, the mostly white field of respondents gave themselves high marks for diversity and inclusion. 

Overall, 71 percent of employers ranked themselves as “very good” overall on matters of racial justice and equity. Only 6 percent said their company was doing a “poor” job in this area and less than 1 percent ranked their companies as “very poor.” 

Employees, however, see things differently (see chart below). 




When asked the same question, only about half (55 percent) of jewelry industry employees ranked their company as “very good” overall when it comes to racial justice and equity, and a quarter of respondents said their company was “fair” (19 percent), “poor” (4 percent), or “very poor” (3 percent).

Employees gave their companies the lowest marks for staff diversity, with 37 percent rating their company as “fair” (20 percent), “poor” (9 percent), or “very poor” (8 percent) in this area.

And even in companies where there is some diversity, a number of respondents said it does not extend to the upper ranks of the organization.

A couple survey-takers said their companies had Hispanic employees but they worked in gardening, housekeeping or in the factory.

One respondent said their company “completely lacks representation of people of color in the corporate offices, across all functions.”

Another wrote: “In a previous place of employment, I [heard] racist jokes and comments, and noticed that all employees of non-white racial backgrounds were relegated to lower-paying roles and never considered for promotions.”




For survey-takers who identified as people of color, the percentage who ranked their company as “very good” in matters of race and equity dropped to 52 percent while 32 percent said their company is “fair” (25 percent), “poor” (2 percent) or “very poor” (5 percent).

One employee who rated their company as “fair” explained they chose that ranking “because we are now starting to be serious about diversity and inclusion though we have talked about it for years.”

Another wrote: “I think that there are very few, if any, companies that are doing a good job and are only looking to do so now because of optics.”

Employees of color in the fine jewelry industry gave their employers the lowest marks for having a diverse staff, with 46 percent of respondents ranking their company as fair, poor or very poor in this area, addressing employees about racial justice and equity (40 percent), and receiving employee feedback on racial issues (39 percent).

Employer Inaction
Half of survey-takers are aware of race-based discrimination in the jewelry industry—whether at their current company, a past company or other companies in the jewelry industry (see chart below)—and the vast majority said their employers did nothing to address the problem.




Among respondents of all races, 51 percent said they are aware of race-based discrimination at either the company they currently work for (22 percent), their past employer (15 percent) and/or other companies in the jewelry industry (25 percent).

For employees of color, that number is 58 percent: 22 percent at their current company, 11 percent at past employer, and/or 25 percent at other companies in the jewelry industry.




Employees of color were more likely to report issues of racial discrimination to higher-ups, with 75 percent of respondents of color saying they have made HR or upper management aware there were company issues, compared with just 36 percent of all employees (see chart above).

And almost nobody, whether a person of color or white, was satisfied with how the situation was handled.

Eighty-four percent of all respondents said they were dissatisfied (42 percent) or very dissatisfied (42 percent) with how management dealt with racial discrimination—mostly because it was not addressed at all, survey-takers said.




One Black respondent said their past employer simply paid employees to leave and never directly addressed racist behavior.

A few respondents noted that discrimination and racist behavior spills out from the workplace and onto social media, where racially insensitive—and even outright racist—comments are posted on sites like Facebook.

“I’ve overheard racially insensitive conversations, also witnessed (and screen-shotted) overtly racist comments on [a popular Facebook group for jewelers],” a survey-taker, who identified as Black, wrote.

Another respondent, who identified as white, put it bluntly: “Read the social media posts in many of the industry-focused groups. Lots of racists in our industry.”

Help Needed
Nearly 60 percent of survey-takers, regardless of race, agree—the jewelry industry does not do enough to make Black employees feel accepted.

In addition, 77 percent said the jewelry industry is no better (43 percent), worse (24 percent) or much worse (10 percent) than other industries at supporting Black employees.




It was in response to this question that many survey-takers commented on the “insular” nature of the industry and how the lack of diversity is readily visible.

“There are hardly any people of color in the industry,” one white respondent wrote. “I look around at trade shows and see barely any people of color. It is so homogenous! We need to get more diverse!”

RELATED CONTENT: This New Group Aims to Support Black Jewelry Professionals

A handful of survey-takers offered suggestions when asked what resources were needed to better support Black employees.

They included: working with a diversity, equity and inclusion consultant; recognition of racist behavior by both employees and customers; mentors who can coach and guide; more diversity at the executive, senior and mid-level management positions; and recruitment and training so the jewelry industry better reflects the demographics of the nation.

One survey-taker wrote that there needs to be a “proper way for employees to voice their concerns and experience, where they are truly heard and seen.”

“I think oftentimes companies look at the demographics of where they are based to decide if they have enough ‘representation’, but they need to start looking at the nation’s demographics.”

Who Answered
National Jeweler and Jewelers of America’s “Diversity in the Fine Jewelry Industry” survey was made available to take between Sept. 23 and Oct. 14.

A total of 814 qualified individuals responded: 473 who were classified as employers, 200 who were classified as employees, and 141 self-employed individuals.

This story analyzed the results of the employee-directed survey. The results of the employer-directed survey were published on National Jeweler last month.

The vast majority of employees who took the survey (78 percent) said they work for retail stores (53 percent), wholesale jewelry companies (13 percent) or manufacturers (12 percent).

For the most part, these companies employ between 2 and 25 people (52 percent), 26 to 50 people (13 percent) or more than 2,500 people (10 percent).

About 64 percent of employee respondents said they are on the manager level at their respective firms (meaning they have direct reports) while the remaining 36 percent do not.

More women than men (74 percent vs. 24 percent) answered the employee-directed survey, with 2 percent choosing “other” when asked for their gender.

The full results of both surveys are available on Jewelers.org.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Weekly QuizApr 18, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Scottsdale Fine Jewelers store exterior
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow Independent

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

gia-topimage 0325.jpg
Brought to you by
A Brilliant Future Is Here

Get online education from GIA experts.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Athena Calderone x John Hardy Collection
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired Collection

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

Movado Connect 2.0 watches
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs Impact

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Natural Diamond Council Diamond Learning Center Graphic
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

Jewelers of America logo
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from Members

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

Technology Therapy Group logo
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry Retailers

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

Catbird Chicago
IndependentsApr 16, 2025
Catbird Expands to Chicago

The opening marks the jewelry retailer’s first location in the Midwest.

Foundrae United in Love Campaign
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through Love

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert and Rose-Marie Goodman outside Robert Goodman Jewelers
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-Up

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

Womens Jewelry Association WJA logo
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter President

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Stock image of shipping containers
EditorsApr 15, 2025
Tariffs: What We Know Right Now

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing Diamonds

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The Golconda Blue
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to Auction

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy