De Beers’ Oct/Nov Rough Sales Total $450M
As in September, the company’s sales were up slightly year-over-year but down month-to-month.

The company’s rough diamond sales (counting both sightholder and auction sales) for the sight period Oct. 31-Nov. 15 totaled $450 million, increasing 3 percent year-over-year from $438 million but declining 11 percent from $508 million in the previous sales cycle.
It’s a continuation of the pattern first noted last month—De Beers’ rough diamond sales are increasing only slightly year-over-year and declining month-to-month, a sign of softening demand in what has been a red-hot diamond market.
In October, CEO Bruce Cleaver said sales were in line with expectations for this time of year as polishing factories in India prepared to shut down for Diwali.
He noted the impact of Diwali again in November.
“We saw good demand for our rough diamonds during cycle 9, with sales reflecting what is traditionally a quieter time for the diamond midstream ahead of polishing factories reopening in India following the Diwali holidays,” Cleaver said.
Year-to-date, De Beers’ rough diamond sales remain ahead of 2021 totals, though the gap is narrowing.
Sales through the ninth sales of 2022 are nearing $5 billion ($4.99 billion), compared with about $4.5 billion ($4.49 billion) at the same time last year.
The Latest

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.


The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Those born in June have a myriad of options for their birthstone jewelry.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.