Lab-Grown

Blue Nile Moves into Lab-Grown Diamonds

Lab-GrownNov 08, 2022

Blue Nile Moves into Lab-Grown Diamonds

The jewelry company is now selling lab-grown diamonds loose and set in engagement rings.

20221108_Blue Nile.jpg
Blue Nile, recently acquired by Signet Jewelers, is now selling lab-grown diamonds loose and set in engagement rings. Pictured is the Blue Nile showroom in Silicon Valley in California.
Akron, Ohio—Blue Nile, fresh from its Signet Jewelers acquisition, is now selling lab-grown diamonds loose and set in engagement rings.
 
Previously, the retailer offered fashion fine jewelry with lab-grown diamonds from De Beers-owned brand Lightbox, but this marks its first foray into the lab-grown bridal category.
 
Blue Nile’s website has a “build your own ring” feature, allowing shoppers to customize their own engagement rings.
 
That feature now includes the option to choose a lab-grown diamond.
 
“Made for your moment. An affordable and sustainable option, our lab-grown diamonds are virtually indistinguishable from a natural stone,” the website reads.
 
At press time, customers can choose from 5,913 lab-grown diamonds in a variety of shapes with the ability to filter by different characteristics pertaining to the 4Cs. 
 
The most expensive option is a 4.19-carat round lab-grown diamond that is an ideal cut, D-color stone with VVS2 clarity for $36,536. 
 
The most affordable option is a 0.76-carat emerald-cut lab-grown diamond graded as very good cut, D-color, and VS2 clarity for $816.
 
The site also lets customers filter by delivery date with many options taking just a week to arrive.
 
 Related stories will be right here … 
Industry analyst Paul Zimnisky recently tweeted about the Blue Nile development, noting that parent company Signet did not wait long to introduce lab-grown diamond engagement rings and loose stones to the newly acquired company.
 
“I am kind of surprised in that I thought Signet would reserve Blue Nile as its higher-end e-commerce platform, only selling natural diamonds outside of Lightbox fashion jewelry,” said Zimnisky in a statement to National Jeweler.
 
When Signet initially announced its Blue Nile acquisition, it said the purchase was intended to boost bridal offerings and digital capabilities.
 
The company was placed at the top of its “Accessible Luxury” portfolio, which also includes Jared, James Allen, and also recently acquired Diamonds Direct.
 
“I think this move is further commoditizing these online diamond selling platforms, and could have a longer-term negative impact on the Blue Nile business,” added Zimnisky.
 
“I think [Signet CEO] Gina Drosos has done a lot right for Signet since she has been at the helm. In general, the company seems to be in a strong position, especially given the macro backdrop. However, I think she could be making a longer-term strategic mistake with the way the company is now positioning lab-diamonds with natural diamonds side by side,” he said.
 
Notably, fellow Signet banner James Allen and competitor Brilliant Earth have similar “create your own” ring builders, offering natural and lab-grown diamonds.
 
Signet Jewelers and Blue Nile did not respond to requests for comment.

The Latest

Stock image of woman on laptop with charts
SurveysFeb 29, 2024
Want Insight Into Industry Salaries? Check Out This Careers Guide

From bench jewelers to appraisers, Jewelers of America’s updated guide shares an overview of how much industry employees are being paid.

Victoria Gomelsky and Valeriya Guzema
Events & AwardsFeb 29, 2024
JVC Announces Luncheon Speakers

Ukrainian jewelry designer Valeriya Guzema will be the focus of a live interview segment.

Sandra Cochran
MajorsFeb 29, 2024
Signet Appoints Former Cracker Barrel CEO to Board

Sandra Cochran has more than 25 years of retail experience.

GIA id100
Brought to you by
Full Disclosure at Your Fingertips

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

Symposium logo
Events & AwardsFeb 29, 2024
Symposium ’24 Announces Speaker Lineup

It’s a “who’s who” of the business, marketing, and jewelry world, said the event.

Weekly QuizFeb 29, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
JA New York Group Show Director Matthew Tratner
EditorsFeb 28, 2024
Q&A: Matthew Tratner on the Future of JA New York

The industry veteran, who took over as group show director last fall, talks about his vision for the 118-year-old trade show.

Macy’s Herald Square New York store
MajorsFeb 28, 2024
Macy’s to Close 150 Stores Over the Next 3 Years

However, the retailer plans to open more locations for its luxury brands, Bloomingdale’s and Bluemercury.

flashforge pic.png
Brought to you by
WaxJet: Revolution in Jewelry Manufacturing

The WaxJet 400, recognized as the world's fastest wax printer, is bringing in a new era of precision and efficiency to industry.

Shoppers holding bags in winter weather
SurveysFeb 28, 2024
Consumer Confidence Dips in February Amid Uncertainty

The Conference Board’s revised January reading suggests consumers did not start off 2024 as confidently as previously thought.

Marti Stephens
IndependentsFeb 28, 2024
Borsheims' ‘Ike-It’ Award Goes to Shop Manager

Marti Stephens was honored with the annual award.

Indian actress Saiyami Kher celebration sapphires
SourcingFeb 27, 2024
Fura’s New Sapphire Jewelry Is Traceable to the Source

The gemstone mining company’s “Celebration Sapphires” collection has launched in India.

National Jeweler columnist Lilian Raji
ColumnistsFeb 27, 2024
The PR Adviser: Leveraging Those Early Victories

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

Sotheby’s MoonSwatch Suitcase auction
AuctionsFeb 27, 2024
Sotheby’s MoonSwatch Suitcases Sell for Over $600K

The auction house sold all 11 “MoonSwatch Moonshine Gold” suitcases, donating the proceeds to eye care nonprofit Orbis International.

Nikia Levesque
MajorsFeb 27, 2024
Nikia Levesque Joins WJA Board as Foundation VP

The association also announced five new board members.

Matteo Farsura Italian Exhibition Group
Events & AwardsFeb 27, 2024
IEG Names New Exhibition Manager for Jewelry, Fashion Division

Matteo Farsura, former exhibition manager of Vicenzaoro, will oversee the Italian Exhibition Group’s various jewelry and fashion shows.

JA New York signs
Events & AwardsFeb 26, 2024
JA New York to Bring the Diamond District to Spring Show

The upcoming show will have an immersive “47th Street Experience” for attendees.

GIA Dubai laboratory
GradingFeb 26, 2024
GIA Opens Lab in Dubai

The new DMCC Laboratory at Uptown Tower will initially serve clients in Dubai free trade zones.

Rolex Oyster Perpetual Day-Date 36 with affirmations
WatchesFeb 23, 2024
Rolex to Open New Watchmaking School in Dallas

The Rolex Watchmaking Training Center will welcome its first class this fall.

Guzema Freedom heart pendant for Ukraine
CollectionsFeb 23, 2024
Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant

Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.

Elton John’s leopard print Rolex Daytona watch
AuctionsFeb 22, 2024
Elton John’s Leopard-Print Rolex Roars at Auction

Two Cartier watches also topped their estimates at Christie’s “The Collection of Sir Elton John: Goodbye Peachtree Road” evening sale.

Buccellati header
TrendsFeb 22, 2024
Buccellati to Open ‘Prince of Goldsmiths’ Exhibition

Set to be held in Venice, it’s a look through the maison’s history.

813-carat “Constellation” diamond in rough form
SourcingFeb 22, 2024
Lucara, HB Group Partnership Revived

It is another 10-year sales agreement in which all the larger rough recovered from the Karowe mine will go to HB Group for manufacturing.

Sebastian Clarke and Katherine van Dell of Heritage Auctions
AuctionsFeb 22, 2024
Heritage Auctions Adds 2 New Hires to West Palm Beach Office

Sebastian Clarke and Katherine van Dell, frequent appraisers on “Antiques Roadshow,” will join the new office.

National Jeweler columnist Sherry Smith
ColumnistsFeb 21, 2024
On Data: January Was a ‘Mixed Bag’ for Independent Jewelers

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

Stock image of diamonds
GradingFeb 21, 2024
GIA’s Same-Day Service Now Available Everywhere

The new service, introduced to stem fraud related to lab-grown diamonds, will be offered at no cost for the time being.

Jam + Rico Claire’s jewelry
CollectionsFeb 21, 2024
Jam + Rico Debuts Second Claire’s Collection

Founder Lisette Scott was inspired by the intricacy, colors, and symbolism of African art and architecture.

Rapaport logo
SourcingFeb 21, 2024
Rapaport to Hold Another Natural Pearl Auction

Viewings start this week in New York and bidding will close on March 8.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy