Collections

Pandora Reimagines Keith Haring’s Art in New Collection

CollectionsSep 23, 2022

Pandora Reimagines Keith Haring’s Art in New Collection

The limited-run collection features figures from Haring’s iconic street art on charms, bracelets, rings, and more.

The campaign for the Pandora x Keith Haring collection is inspired by the 1980s New York City street scene that influenced his art.
Copenhagen, Denmark—Inspired by the grit and graffiti of 1980s New York City, the late American artist Keith Haring created some of the world’s most iconic street art, on public view from Brooklyn to Berlin.

When he died due to AIDS-related complications in 1990 at the age of 31, the art world’s loss was palpable, but his memory endures via his work and the Keith Haring Foundation, which honors his artistic legacy and carries on his philanthropic efforts to support those living with AIDS.

Inspired by Haring’s art and cultural significance, Pandora has created a new collection in his honor, marking the jewelry company’s first art collaboration.

The 12-piece collection includes charms, rings, earrings, bracelets, and a necklace, with pricing starting at $70. It will be available for two months only.

The jewels will feature memorable figures from Haring’s work, like the barking dog, the angel baby, and his signature bold lines.

SEE: The Pandora x Keith Haring Collection
“Haring’s ambition to make ‘art accessible for all’ resonates strongly with Pandora's mission to give a voice to people’s love and make high-quality, hand-finished jewelry available to everyone,” said Stephen Fairchild, chief product officer at Pandora.

“There’s an openness and approachability to Haring’s philosophy, which speaks directly to what we stand for at Pandora,” he added.

WATCH: Pandora’s 1980s-Inspired Campaign Video

The marketing campaign will highlight what made the 1980s downtown New York scene a hub of creative energy, said the company, and will include modern-day rappers, break-dancers, skateboarders, bucket drummers, and more.

“The key focus of the campaign is to highlight Keith Haring’s enduring influence on our culture and to celebrate his pioneering vision,” said Pandora.

Collaborating with other brands and artists expands Pandora’s brand awareness into the worlds of art, fashion, and music, the company said.

The Keith Haring x Pandora collection will be available online and in Pandora stores for a limited time from Sept. 29 to Nov. 29.

 Related stories will be right here … 

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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