Pandora Reimagines Keith Haring’s Art in New Collection
The limited-run collection features figures from Haring’s iconic street art on charms, bracelets, rings, and more.
When he died due to AIDS-related complications in 1990 at the age of 31, the art world’s loss was palpable, but his memory endures via his work and the Keith Haring Foundation, which honors his artistic legacy and carries on his philanthropic efforts to support those living with AIDS.
Inspired by Haring’s art and cultural significance, Pandora has created a new collection in his honor, marking the jewelry company’s first art collaboration.
The 12-piece collection includes charms, rings, earrings, bracelets, and a necklace, with pricing starting at $70. It will be available for two months only.
The jewels will feature memorable figures from Haring’s work, like the barking dog, the angel baby, and his signature bold lines.
SEE: The Pandora x Keith Haring Collection
“There’s an openness and approachability to Haring’s philosophy, which speaks directly to what we stand for at Pandora,” he added.
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The marketing campaign will highlight what made the 1980s downtown New York scene a hub of creative energy, said the company, and will include modern-day rappers, break-dancers, skateboarders, bucket drummers, and more.
“The key focus of the campaign is to highlight Keith Haring’s enduring influence on our culture and to celebrate his pioneering vision,” said Pandora.
Collaborating with other brands and artists expands Pandora’s brand awareness into the worlds of art, fashion, and music, the company said.
The Keith Haring x Pandora collection will be available online and in Pandora stores for a limited time from Sept. 29 to Nov. 29.
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