Elvis’ ‘That’s the Way It Is’ Lion Ring Among Top Lots at Auction
“The King” had the gold, tsavorite, and red garnet ring made prior to the filming of the 1970 MGM documentary of the same name.

A buyer paid $162,500 (including buyer’s premium) for the solid 18-karat gold “That’s the Way It Is” lion head ring with tsavorite eyes and a red garnet in its mouth, making it the sale’s highest-grossing jewelry lot.
According to Kruse GWS, “The King” had his Beverly Hills jeweler custom-make this ring prior to the filming of the 1970 MGM documentary, “Elvis: That’s the Way It Is.”
A 14-karat yellow gold “TCB” necklace with 1 carat total weight of diamonds Elvis gave to Denver police officer Ron Pietrafeso sold for a total of $150,000.
The two met in 1969 after Elvis performed in Denver and became friends over the years.
Elvis later invited Pietrafeso and several other police officers to one of his Las Vegas shows. The King gave Pietrafeso the necklace following the concert and had diamonds set on the “T,” “C,” and “B” later.
A buyer paid $87,500 for a custom diamond music note ring Elvis personally owned and wore on stage, later gifting it to actress Mindi Miller, whom he dated in the mid-1970s.
The custom-made 18-karat yellow gold ring was made in the shape of a record with a large white gold music note featuring a blue stone in the center surrounded by 0.60 carats of full-cut diamonds in white gold.
Another piece personally worn by Elvis on stage, a 14-karat gold and onyx ring, also was among the auction’s top jewelry lots, selling for $56,250.
The King wore the onyx ring on Aug. 18, 1972, while performing at the Las Vegas Hilton, according to the auction house. He later gave it to his Las Vegas physician, Dr. Elias Ghanem, and it was acquired from his estate.
The highest-grossing piece in the sale that belonged to Parker was a Corum Gold Coin watch, which sold for $26,875.
Parker was Elvis’ longtime manager, and their sometimes-tumultuous relationship has been back in the spotlight lately thanks to “Elvis,” the Baz Luhrmann-directed biopic starring Tom Hanks and Cartier ambassador Austin Butler that’s one of the top-grossing films of the year.
Presley, who was known for giving watches to friends and family, wore the Corum before gifting it to Parker. It is 18-karat gold with an 1892 U.S. $20 gold coin that was sawed in half to serve as both dial and case back.
The top lot overall was the Elvis Presley’s ‘68 Comeback Special Hagstrom V-2 guitar, which sold for $937,500 including buyer’s premium, while the singer’s Lincoln Continental “Last” Limo garnered $500,000.
Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts, and more.
It’s auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring in late 2020.
The Latest

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Submit your pieces for a chance to win in this year's competition.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.


The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The deadline to apply is Nov. 13.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.


























