Elvis’ ‘That’s the Way It Is’ Lion Ring Among Top Lots at Auction
“The King” had the gold, tsavorite, and red garnet ring made prior to the filming of the 1970 MGM documentary of the same name.

A buyer paid $162,500 (including buyer’s premium) for the solid 18-karat gold “That’s the Way It Is” lion head ring with tsavorite eyes and a red garnet in its mouth, making it the sale’s highest-grossing jewelry lot.
According to Kruse GWS, “The King” had his Beverly Hills jeweler custom-make this ring prior to the filming of the 1970 MGM documentary, “Elvis: That’s the Way It Is.”
A 14-karat yellow gold “TCB” necklace with 1 carat total weight of diamonds Elvis gave to Denver police officer Ron Pietrafeso sold for a total of $150,000.
The two met in 1969 after Elvis performed in Denver and became friends over the years.
Elvis later invited Pietrafeso and several other police officers to one of his Las Vegas shows. The King gave Pietrafeso the necklace following the concert and had diamonds set on the “T,” “C,” and “B” later.
A buyer paid $87,500 for a custom diamond music note ring Elvis personally owned and wore on stage, later gifting it to actress Mindi Miller, whom he dated in the mid-1970s.
The custom-made 18-karat yellow gold ring was made in the shape of a record with a large white gold music note featuring a blue stone in the center surrounded by 0.60 carats of full-cut diamonds in white gold.
Another piece personally worn by Elvis on stage, a 14-karat gold and onyx ring, also was among the auction’s top jewelry lots, selling for $56,250.
The King wore the onyx ring on Aug. 18, 1972, while performing at the Las Vegas Hilton, according to the auction house. He later gave it to his Las Vegas physician, Dr. Elias Ghanem, and it was acquired from his estate.
The highest-grossing piece in the sale that belonged to Parker was a Corum Gold Coin watch, which sold for $26,875.
Parker was Elvis’ longtime manager, and their sometimes-tumultuous relationship has been back in the spotlight lately thanks to “Elvis,” the Baz Luhrmann-directed biopic starring Tom Hanks and Cartier ambassador Austin Butler that’s one of the top-grossing films of the year.
Presley, who was known for giving watches to friends and family, wore the Corum before gifting it to Parker. It is 18-karat gold with an 1892 U.S. $20 gold coin that was sawed in half to serve as both dial and case back.
The top lot overall was the Elvis Presley’s ‘68 Comeback Special Hagstrom V-2 guitar, which sold for $937,500 including buyer’s premium, while the singer’s Lincoln Continental “Last” Limo garnered $500,000.
Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts, and more.
It’s auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring in late 2020.
The Latest

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.

























