Auctions

Elvis’ ‘That’s the Way It Is’ Lion Ring Among Top Lots at Auction

AuctionsSep 06, 2022

Elvis’ ‘That’s the Way It Is’ Lion Ring Among Top Lots at Auction

“The King” had the gold, tsavorite, and red garnet ring made prior to the filming of the 1970 MGM documentary of the same name.

20220906_Elvis-header.jpg
A buyer paid more than $160,000 for this lion ring with tsavorite eyes and a red garnet in its mouth at Kruse GWS Auctions’ recent sale of Elvis memorabilia. The King had the ring made prior to the 1970 MGM documentary, “Elvis: That’s the Way It Is.” (Photo courtesy Kruse GWS Auctions)
Los Angeles—Even though the “lost” jewelry Elvis Presley gifted longtime manager Col. Tom Parker was billed as the highlight in Kruse GWS Auctions’ recent sale, in the end, the top lots were all Elvis.

A buyer paid $162,500 (including buyer’s premium) for the solid 18-karat gold “That’s the Way It Is” lion head ring with tsavorite eyes and a red garnet in its mouth, making it the sale’s highest-grossing jewelry lot. 

According to Kruse GWS, “The King” had his Beverly Hills jeweler custom-make this ring prior to the filming of the 1970 MGM documentary, “Elvis: That’s the Way It Is.” 

A 14-karat yellow gold “TCB” necklace with 1 carat total weight of diamonds Elvis gave to Denver police officer Ron Pietrafeso sold for a total of $150,000. 

The two met in 1969 after Elvis performed in Denver and became friends over the years. 

Elvis later invited Pietrafeso and several other police officers to one of his Las Vegas shows. The King gave Pietrafeso the necklace following the concert and had diamonds set on the “T,” “C,” and “B” later. 

A buyer paid $87,500 for a custom diamond music note ring Elvis personally owned and wore on stage, later gifting it to actress Mindi Miller, whom he dated in the mid-1970s. 

The custom-made 18-karat yellow gold ring was made in the shape of a record with a large white gold music note featuring a blue stone in the center surrounded by 0.60 carats of full-cut diamonds in white gold. 


Another piece personally worn by Elvis on stage, a 14-karat gold and onyx ring, also was among the auction’s top jewelry lots, selling for $56,250.

The King wore the onyx ring on Aug. 18, 1972, while performing at the Las Vegas Hilton, according to the auction house. He later gave it to his Las Vegas physician, Dr. Elias Ghanem, and it was acquired from his estate.

The highest-grossing piece in the sale that belonged to Parker was a Corum Gold Coin watch, which sold for $26,875.

Parker was Elvis’ longtime manager, and their sometimes-tumultuous relationship has been back in the spotlight lately thanks to “Elvis,” the Baz Luhrmann-directed biopic starring Tom Hanks and Cartier ambassador Austin Butler that’s one of the top-grossing films of the year.  

Presley, who was known for giving watches to friends and family, wore the Corum before gifting it to Parker. It is 18-karat gold with an 1892 U.S. $20 gold coin that was sawed in half to serve as both dial and case back. 

 Related stories will be right here … 

Kruse GWS Auctions’ “The Lost Jewelry Collection of Elvis Presley & Col. Tom Parker and Iconic Elvis Presley Memorabilia” took place Aug. 27.

The top lot overall was the Elvis Presley’s ‘68 Comeback Special Hagstrom V-2 guitar, which sold for $937,500 including buyer’s premium, while the singer’s Lincoln Continental “Last” Limo garnered $500,000.

Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts, and more.

It’s auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring in late 2020.

The Latest

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Lionheart Cactus Pendant
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White Metals

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

Weekly QuizJun 11, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

G Shock Coca Cola
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired Watch

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buddha Mama earrings
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are Trending

Here are 13 small charms to inspire your layered looks this summer.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

CBG logo
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix Show

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

A selection of animal jewelry
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Grandview Klein diamonds
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat Rough

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation Studio

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

Smiling Rocks booth at JCK Las Vegas 2026
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good Board

Ilana McCabe is Signet’s vice president of public relations and brand communications.

Saks Fifth Avenue New York City storefront
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for Reorganization

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

Jalen Javon Davis and Leslie La Vun Jones II
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store Robbery

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

Sylvie Levine wearing engagement ring
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s Ring

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

De Beers Group CEO Al Cook
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Russ Whitehouse
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse Retires

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

Pride in the Industry LGBTQ+ Voices in Jewelry panel
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry Voices

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Marie Lichtenberg Smash Collection Campaign Imagery
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, Literally

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

Katherine Whitacre
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for Southeast

The company has promoted Katherine Whitacre to the role.

Collage of new Stuller items
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

De Beers Group’s Sally Morrison
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Lauren K Gemma pendant
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone Trio

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy