ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This YearTechnologyAug 22, 2022
Specialty Jewelers’ Sales Cooled Off in July, Data Shows
The data comes from Tenoris, the new trend analysis company started by Edahn Golan and Chris Casey.
A 14-karat gold engagement ring set with a 2 1/5-carat oval-shaped lab-grown diamond from the Pnina Tornai collection sold at Signet Jewelers-owned banner Jared. Lab-grown diamond jewelry, particularly bridal, experienced growth in July, bucking the overall trend of jewelry sales.
New York—Sales for specialty jewelers slowed down in July, declining both month-over-month and year-over-year, the latest data from Tenoris shows.
A new venture launched earlier this year by industry veterans Chris Casey and Edahn Golan, Tenoris collects data on retail jewelry sales in the United States, analyzes it, and provides it to suppliers and manufacturers.
According to its latest figures, sales of finished jewelry in value terms was down 7 percent month-over-month in July and 8 percent year-over-year, while unit sales fell 14 percent year-over-year.
Tenoris’ data tracks with what Signet Jewelers, the market’s largest specialty jeweler by far and considered a bellwether for the entire industry, said last week when downgrading its forecast for the full fiscal year—that jewelry sales slowed down in July as consumers continued to grapple with inflation.
The year-over-year decline included a drop in bridal sales.
Up against “outstanding” comps from 2021, bridal sales in value terms fell 16 percent, while unit sales dropped 14 percent, with diamond bridal sales underperforming when compared with the overall diamond category.
Year-to-date, specialty jewelers’ sales in value terms are up 9 percent compared with 2021 but unit sales are down 4 percent.
In its analysis of the July numbers, Tenoris said it is not unusual for jewelry sales to slow down in the U.S. in June and July. There are no major jewelry-gifting holidays and many people take vacation.
This year, however, there were two interesting twists to consumer behavior.
While overall sales were down year-over-year, pieces of jewelry priced at $5,000—particularly fashion rings set with diamonds and/or sapphires—sold well in July.
Casey, co-managing partner of Tenoris, said it is the high end of the jewelry market that continues to drive both business and growth in fine jewelry.
Also bucking the trend was lab-grown diamond jewelry, particularly bridal jewelry set with lab-grown diamonds.
The category continues to win market share in fine jewelry, accounting for up to a third of loose diamond sales by value in July.
However, lab-grown diamonds’ average retail and wholesale purchase prices continued to slide overall, dropping when compared to both to June of this year and year-over-year.
“Lab-grown continues to be a growth market despite and, at times, because of lab-grown’s declining
prices,” Golan said.
Golan and Casey will join National Jeweler Editor-in-Chief Michelle Graff to talk more about Tenoris on the Sept. 8 episode of “My Next Question,” the publication’s regular webinar series.
The discussion will air live at 11 a.m. EDT. Replay will be available on the National Jeweler YouTube channel as well as on the website.
More information and registration are available online.
More on Technology
The Latest
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
Weekly QuizJul 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
