ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This YearTechnologyAug 22, 2022
Specialty Jewelers’ Sales Cooled Off in July, Data Shows
The data comes from Tenoris, the new trend analysis company started by Edahn Golan and Chris Casey.
A 14-karat gold engagement ring set with a 2 1/5-carat oval-shaped lab-grown diamond from the Pnina Tornai collection sold at Signet Jewelers-owned banner Jared. Lab-grown diamond jewelry, particularly bridal, experienced growth in July, bucking the overall trend of jewelry sales.
New York—Sales for specialty jewelers slowed down in July, declining both month-over-month and year-over-year, the latest data from Tenoris shows.
A new venture launched earlier this year by industry veterans Chris Casey and Edahn Golan, Tenoris collects data on retail jewelry sales in the United States, analyzes it, and provides it to suppliers and manufacturers.
According to its latest figures, sales of finished jewelry in value terms was down 7 percent month-over-month in July and 8 percent year-over-year, while unit sales fell 14 percent year-over-year.
Tenoris’ data tracks with what Signet Jewelers, the market’s largest specialty jeweler by far and considered a bellwether for the entire industry, said last week when downgrading its forecast for the full fiscal year—that jewelry sales slowed down in July as consumers continued to grapple with inflation.
The year-over-year decline included a drop in bridal sales.
Up against “outstanding” comps from 2021, bridal sales in value terms fell 16 percent, while unit sales dropped 14 percent, with diamond bridal sales underperforming when compared with the overall diamond category.
Year-to-date, specialty jewelers’ sales in value terms are up 9 percent compared with 2021 but unit sales are down 4 percent.
In its analysis of the July numbers, Tenoris said it is not unusual for jewelry sales to slow down in the U.S. in June and July. There are no major jewelry-gifting holidays and many people take vacation.
This year, however, there were two interesting twists to consumer behavior.
While overall sales were down year-over-year, pieces of jewelry priced at $5,000—particularly fashion rings set with diamonds and/or sapphires—sold well in July.
Casey, co-managing partner of Tenoris, said it is the high end of the jewelry market that continues to drive both business and growth in fine jewelry.
Also bucking the trend was lab-grown diamond jewelry, particularly bridal jewelry set with lab-grown diamonds.
The category continues to win market share in fine jewelry, accounting for up to a third of loose diamond sales by value in July.
However, lab-grown diamonds’ average retail and wholesale purchase prices continued to slide overall, dropping when compared to both to June of this year and year-over-year.
“Lab-grown continues to be a growth market despite and, at times, because of lab-grown’s declining
prices,” Golan said.
Editors' Picks
Sponsored by
Golan and Casey will join National Jeweler Editor-in-Chief Michelle Graff to talk more about Tenoris on the Sept. 8 episode of “My Next Question,” the publication’s regular webinar series.
The discussion will air live at 11 a.m. EDT. Replay will be available on the National Jeweler YouTube channel as well as on the website.
More information and registration are available online.
More on Technology
The Latest
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
