ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This YearTechnologyAug 22, 2022
Specialty Jewelers’ Sales Cooled Off in July, Data Shows
The data comes from Tenoris, the new trend analysis company started by Edahn Golan and Chris Casey.
A 14-karat gold engagement ring set with a 2 1/5-carat oval-shaped lab-grown diamond from the Pnina Tornai collection sold at Signet Jewelers-owned banner Jared. Lab-grown diamond jewelry, particularly bridal, experienced growth in July, bucking the overall trend of jewelry sales.
New York—Sales for specialty jewelers slowed down in July, declining both month-over-month and year-over-year, the latest data from Tenoris shows.
A new venture launched earlier this year by industry veterans Chris Casey and Edahn Golan, Tenoris collects data on retail jewelry sales in the United States, analyzes it, and provides it to suppliers and manufacturers.
According to its latest figures, sales of finished jewelry in value terms was down 7 percent month-over-month in July and 8 percent year-over-year, while unit sales fell 14 percent year-over-year.
Tenoris’ data tracks with what Signet Jewelers, the market’s largest specialty jeweler by far and considered a bellwether for the entire industry, said last week when downgrading its forecast for the full fiscal year—that jewelry sales slowed down in July as consumers continued to grapple with inflation.
The year-over-year decline included a drop in bridal sales.
Up against “outstanding” comps from 2021, bridal sales in value terms fell 16 percent, while unit sales dropped 14 percent, with diamond bridal sales underperforming when compared with the overall diamond category.
Year-to-date, specialty jewelers’ sales in value terms are up 9 percent compared with 2021 but unit sales are down 4 percent.
In its analysis of the July numbers, Tenoris said it is not unusual for jewelry sales to slow down in the U.S. in June and July. There are no major jewelry-gifting holidays and many people take vacation.
This year, however, there were two interesting twists to consumer behavior.
While overall sales were down year-over-year, pieces of jewelry priced at $5,000—particularly fashion rings set with diamonds and/or sapphires—sold well in July.
Casey, co-managing partner of Tenoris, said it is the high end of the jewelry market that continues to drive both business and growth in fine jewelry.
Also bucking the trend was lab-grown diamond jewelry, particularly bridal jewelry set with lab-grown diamonds.
The category continues to win market share in fine jewelry, accounting for up to a third of loose diamond sales by value in July.
However, lab-grown diamonds’ average retail and wholesale purchase prices continued to slide overall, dropping when compared to both to June of this year and year-over-year.
“Lab-grown continues to be a growth market despite and, at times, because of lab-grown’s declining
prices,” Golan said.
Golan and Casey will join National Jeweler Editor-in-Chief Michelle Graff to talk more about Tenoris on the Sept. 8 episode of “My Next Question,” the publication’s regular webinar series.
The discussion will air live at 11 a.m. EDT. Replay will be available on the National Jeweler YouTube channel as well as on the website.
More information and registration are available online.
More on Technology
The Latest
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
