ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This YearTechnologyAug 22, 2022
Specialty Jewelers’ Sales Cooled Off in July, Data Shows
The data comes from Tenoris, the new trend analysis company started by Edahn Golan and Chris Casey.
A 14-karat gold engagement ring set with a 2 1/5-carat oval-shaped lab-grown diamond from the Pnina Tornai collection sold at Signet Jewelers-owned banner Jared. Lab-grown diamond jewelry, particularly bridal, experienced growth in July, bucking the overall trend of jewelry sales.
New York—Sales for specialty jewelers slowed down in July, declining both month-over-month and year-over-year, the latest data from Tenoris shows.
A new venture launched earlier this year by industry veterans Chris Casey and Edahn Golan, Tenoris collects data on retail jewelry sales in the United States, analyzes it, and provides it to suppliers and manufacturers.
According to its latest figures, sales of finished jewelry in value terms was down 7 percent month-over-month in July and 8 percent year-over-year, while unit sales fell 14 percent year-over-year.
Tenoris’ data tracks with what Signet Jewelers, the market’s largest specialty jeweler by far and considered a bellwether for the entire industry, said last week when downgrading its forecast for the full fiscal year—that jewelry sales slowed down in July as consumers continued to grapple with inflation.
The year-over-year decline included a drop in bridal sales.
Up against “outstanding” comps from 2021, bridal sales in value terms fell 16 percent, while unit sales dropped 14 percent, with diamond bridal sales underperforming when compared with the overall diamond category.
Year-to-date, specialty jewelers’ sales in value terms are up 9 percent compared with 2021 but unit sales are down 4 percent.
In its analysis of the July numbers, Tenoris said it is not unusual for jewelry sales to slow down in the U.S. in June and July. There are no major jewelry-gifting holidays and many people take vacation.
This year, however, there were two interesting twists to consumer behavior.
While overall sales were down year-over-year, pieces of jewelry priced at $5,000—particularly fashion rings set with diamonds and/or sapphires—sold well in July.
Casey, co-managing partner of Tenoris, said it is the high end of the jewelry market that continues to drive both business and growth in fine jewelry.
Also bucking the trend was lab-grown diamond jewelry, particularly bridal jewelry set with lab-grown diamonds.
The category continues to win market share in fine jewelry, accounting for up to a third of loose diamond sales by value in July.
However, lab-grown diamonds’ average retail and wholesale purchase prices continued to slide overall, dropping when compared to both to June of this year and year-over-year.
“Lab-grown continues to be a growth market despite and, at times, because of lab-grown’s declining
prices,” Golan said.
Editors' Picks
Sponsored by
Golan and Casey will join National Jeweler Editor-in-Chief Michelle Graff to talk more about Tenoris on the Sept. 8 episode of “My Next Question,” the publication’s regular webinar series.
The discussion will air live at 11 a.m. EDT. Replay will be available on the National Jeweler YouTube channel as well as on the website.
More information and registration are available online.
More on Technology
The Latest
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Weekly QuizJul 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
