US Jewelry, Watch Sales Taper Off in May
The jewelry and watch market is expected to see more moderate growth this year compared with 2021.

Sales in the category were up nearly 11 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis (BEA).
Sales were up 16 percent year-over-year in April and up 10 percent in March.
Though still on the rise, the double-digit growth in May 2022 pales in comparison with the triple-digit growth in May 2021.
Watch and jewelry sales for the full year are expected to rise but not nearly as high as last year.
In 2021, dubbed by industry analyst Edahn Golan as “the year of jewelry,” full-year sales in the category reached an estimated $115.29 billion, a 51 percent increase year-over-year, according to BEA data.
This year, as of May, full-year watch and jewelry sales are expected to reach an estimated $126.13 billion, a 9 percent year-over-year increase.
The overall economy is expected to take a similar path of slowed growth.
“The economy is moving away from extremely strong growth toward moderate growth,” said National Retail Federation Chief Economist Jack Kleinhenz in the organization’s Monthly Economic Review.
In the July review, Kleinhenz gave an overview of the current economic situation.
Consumers are battling rising prices as the inflation rate hits a 40-year high.
Overall U.S. retail sales in May slumped, down 0.3 percent month-over-month, though up 8 percent year-over-year.
The consumer price index, which measures the average change in prices over time consumers will pay for a basket of goods and services, rose 1 percent month-over-month in May.
It was up nearly 9 percent year-over-year, the largest 12-month increase since December 1981.
The Federal Reserve recently raised the interest rate to combat inflation, which weighs down stock and bond returns and impacts consumer confidence.
Consumers are also feeling the effects of the war in Ukraine, which has led to geopolitical instability and has driven up energy prices and exacerbated supply chain issues.
Kleinhenz also shared his predictions for the next few years ahead, noting that while he doesn’t necessarily see a recession in the U.S.’s future, a “contracting economy” just short of recession levels is possible.
The Latest

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.


Its residency at Yamron Jewelers will run through May 2026.

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The retailer is expanding into areas with large Indian and South Asian populations.

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

The new show will take place Jan. 23-25, 2026.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.






















