US Jewelry, Watch Sales Taper Off in May
The jewelry and watch market is expected to see more moderate growth this year compared with 2021.

Sales in the category were up nearly 11 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis (BEA).
Sales were up 16 percent year-over-year in April and up 10 percent in March.
Though still on the rise, the double-digit growth in May 2022 pales in comparison with the triple-digit growth in May 2021.
Watch and jewelry sales for the full year are expected to rise but not nearly as high as last year.
In 2021, dubbed by industry analyst Edahn Golan as “the year of jewelry,” full-year sales in the category reached an estimated $115.29 billion, a 51 percent increase year-over-year, according to BEA data.
This year, as of May, full-year watch and jewelry sales are expected to reach an estimated $126.13 billion, a 9 percent year-over-year increase.
The overall economy is expected to take a similar path of slowed growth.
“The economy is moving away from extremely strong growth toward moderate growth,” said National Retail Federation Chief Economist Jack Kleinhenz in the organization’s Monthly Economic Review.
In the July review, Kleinhenz gave an overview of the current economic situation.
Consumers are battling rising prices as the inflation rate hits a 40-year high.
Overall U.S. retail sales in May slumped, down 0.3 percent month-over-month, though up 8 percent year-over-year.
The consumer price index, which measures the average change in prices over time consumers will pay for a basket of goods and services, rose 1 percent month-over-month in May.
It was up nearly 9 percent year-over-year, the largest 12-month increase since December 1981.
The Federal Reserve recently raised the interest rate to combat inflation, which weighs down stock and bond returns and impacts consumer confidence.
Consumers are also feeling the effects of the war in Ukraine, which has led to geopolitical instability and has driven up energy prices and exacerbated supply chain issues.
Kleinhenz also shared his predictions for the next few years ahead, noting that while he doesn’t necessarily see a recession in the U.S.’s future, a “contracting economy” just short of recession levels is possible.
The Latest

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.


Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.























