Majors

Tiffany Taps Hailey Bieber for Latest Campaign

MajorsJun 14, 2022

Tiffany Taps Hailey Bieber for Latest Campaign

The model wears the newest designs from the “T Collection” in the advertisements.

Hailey Bieber in the new Tiffany & Co. campaign featuring the T Collection (Image courtesy of Tiffany & Co.)
New York—Last year, Tiffany & Co. appointed Hailey Bieber its global house ambassador.

Now, the model and entrepreneur is fronting one of the house’s advertising campaigns for the first time.

This week, Tiffany unveiled its new “T Collection” campaign, showcasing Bieber wearing key new designs from the range, including pavé diamond earrings and large statement pendants ideal for layering, the American jeweler said.

(Image courtesy of Tiffany & Co.)
(Image courtesy of Tiffany & Co.)

The T Collection channels the bold, graphic shape of the letter T to inform the range’s designs, resulting in clean statement pieces with a hand-polished finish.

Photographed in Los Angeles, Bieber is pictured in androgynous suiting in an ode to the collection’s powerful shapes, while also showing how T is suitable for looks ranging from everyday wear to nights out.

(Image courtesy of Tiffany & Co.)
(Image courtesy of Tiffany & Co.)

“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Executive Vice President, Product and Communication, Alexandre Arnault. “We are excited for her to star in our new T Collection campaign.”

Bieber said, “I have special memories of the women I admire wearing Tiffany & Co. jewelry. It’s a real honor to join that legacy as the face of the T Collection.”

(Image courtesy of Tiffany & Co.)
(Image courtesy of Tiffany & Co.)

New additions to the T Collection are available now. The circle pendants and hoop earrings Bieber dons retail for $3,500 to $6,800. 

More newness will roll out over the next year, with Tiffany releasing an 18-karat rose gold ear cuff and hoop earrings with pavé diamonds in September, and more pendants in 18-karat rose, white, and yellow gold in early 2023. 

 Related stories will be right here … 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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