MajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest AmbassadorMajorsJun 14, 2022
Tiffany Taps Hailey Bieber for Latest Campaign
The model wears the newest designs from the “T Collection” in the advertisements.
Hailey Bieber in the new Tiffany & Co. campaign featuring the T Collection (Image courtesy of Tiffany & Co.)
New York—Last year, Tiffany & Co. appointed Hailey Bieber its global house ambassador.
Now, the model and entrepreneur is fronting one of the house’s advertising campaigns for the first time.
This week, Tiffany unveiled its new “T Collection” campaign, showcasing Bieber wearing key new designs from the range, including pavé diamond earrings and large statement pendants ideal for layering, the American jeweler said.
The T Collection channels the bold, graphic shape of the letter T to inform the range’s designs, resulting in clean statement pieces with a hand-polished finish.
Photographed in Los Angeles, Bieber is pictured in androgynous suiting in an ode to the collection’s powerful shapes, while also showing how T is suitable for looks ranging from everyday wear to nights out.
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Executive Vice President, Product and Communication, Alexandre Arnault. “We are excited for her to star in our new T Collection campaign.”
Bieber said, “I have special memories of the women I admire wearing Tiffany & Co. jewelry. It’s a real honor to join that legacy as the face of the T Collection.”
New additions to the T Collection are available now. The circle pendants and hoop earrings Bieber dons retail for $3,500 to $6,800.
More newness will roll out over the next year, with Tiffany releasing an 18-karat rose gold ear cuff and hoop earrings with pavé diamonds in September, and more pendants in 18-karat rose, white, and yellow gold in early 2023.
Related stories will be right here …
Now, the model and entrepreneur is fronting one of the house’s advertising campaigns for the first time.
This week, Tiffany unveiled its new “T Collection” campaign, showcasing Bieber wearing key new designs from the range, including pavé diamond earrings and large statement pendants ideal for layering, the American jeweler said.
(Image courtesy of Tiffany & Co.)
The T Collection channels the bold, graphic shape of the letter T to inform the range’s designs, resulting in clean statement pieces with a hand-polished finish.
Photographed in Los Angeles, Bieber is pictured in androgynous suiting in an ode to the collection’s powerful shapes, while also showing how T is suitable for looks ranging from everyday wear to nights out.
(Image courtesy of Tiffany & Co.)
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Executive Vice President, Product and Communication, Alexandre Arnault. “We are excited for her to star in our new T Collection campaign.”
Bieber said, “I have special memories of the women I admire wearing Tiffany & Co. jewelry. It’s a real honor to join that legacy as the face of the T Collection.”
(Image courtesy of Tiffany & Co.)
New additions to the T Collection are available now. The circle pendants and hoop earrings Bieber dons retail for $3,500 to $6,800.
More newness will roll out over the next year, with Tiffany releasing an 18-karat rose gold ear cuff and hoop earrings with pavé diamonds in September, and more pendants in 18-karat rose, white, and yellow gold in early 2023.
Editors' Picks
Sponsored by
TrendsMay 09, 2022
Bella Hadid Is the New Face of Swarovski
EditorsMay 03, 2022
See the Best Jewelry from the Met Gala More on Majors
The Latest
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
