MajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest AmbassadorMajorsJun 14, 2022
Tiffany Taps Hailey Bieber for Latest Campaign
The model wears the newest designs from the “T Collection” in the advertisements.
Hailey Bieber in the new Tiffany & Co. campaign featuring the T Collection (Image courtesy of Tiffany & Co.)
New York—Last year, Tiffany & Co. appointed Hailey Bieber its global house ambassador.
Now, the model and entrepreneur is fronting one of the house’s advertising campaigns for the first time.
This week, Tiffany unveiled its new “T Collection” campaign, showcasing Bieber wearing key new designs from the range, including pavé diamond earrings and large statement pendants ideal for layering, the American jeweler said.
The T Collection channels the bold, graphic shape of the letter T to inform the range’s designs, resulting in clean statement pieces with a hand-polished finish.
Photographed in Los Angeles, Bieber is pictured in androgynous suiting in an ode to the collection’s powerful shapes, while also showing how T is suitable for looks ranging from everyday wear to nights out.
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Executive Vice President, Product and Communication, Alexandre Arnault. “We are excited for her to star in our new T Collection campaign.”
Bieber said, “I have special memories of the women I admire wearing Tiffany & Co. jewelry. It’s a real honor to join that legacy as the face of the T Collection.”
New additions to the T Collection are available now. The circle pendants and hoop earrings Bieber dons retail for $3,500 to $6,800.
More newness will roll out over the next year, with Tiffany releasing an 18-karat rose gold ear cuff and hoop earrings with pavé diamonds in September, and more pendants in 18-karat rose, white, and yellow gold in early 2023.
Related stories will be right here …
Now, the model and entrepreneur is fronting one of the house’s advertising campaigns for the first time.
This week, Tiffany unveiled its new “T Collection” campaign, showcasing Bieber wearing key new designs from the range, including pavé diamond earrings and large statement pendants ideal for layering, the American jeweler said.
(Image courtesy of Tiffany & Co.)
The T Collection channels the bold, graphic shape of the letter T to inform the range’s designs, resulting in clean statement pieces with a hand-polished finish.
Photographed in Los Angeles, Bieber is pictured in androgynous suiting in an ode to the collection’s powerful shapes, while also showing how T is suitable for looks ranging from everyday wear to nights out.
(Image courtesy of Tiffany & Co.)
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Executive Vice President, Product and Communication, Alexandre Arnault. “We are excited for her to star in our new T Collection campaign.”
Bieber said, “I have special memories of the women I admire wearing Tiffany & Co. jewelry. It’s a real honor to join that legacy as the face of the T Collection.”
(Image courtesy of Tiffany & Co.)
New additions to the T Collection are available now. The circle pendants and hoop earrings Bieber dons retail for $3,500 to $6,800.
More newness will roll out over the next year, with Tiffany releasing an 18-karat rose gold ear cuff and hoop earrings with pavé diamonds in September, and more pendants in 18-karat rose, white, and yellow gold in early 2023.
TrendsMay 09, 2022
Bella Hadid Is the New Face of Swarovski
EditorsMay 03, 2022
See the Best Jewelry from the Met Gala More on Majors
The Latest
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
SurveysJun 03, 2025
Consumer Confidence Improves in May The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
