Tiffany Taps Hailey Bieber for Latest Campaign
The model wears the newest designs from the “T Collection” in the advertisements.
Now, the model and entrepreneur is fronting one of the house’s advertising campaigns for the first time.
This week, Tiffany unveiled its new “T Collection” campaign, showcasing Bieber wearing key new designs from the range, including pavé diamond earrings and large statement pendants ideal for layering, the American jeweler said.
The T Collection channels the bold, graphic shape of the letter T to inform the range’s designs, resulting in clean statement pieces with a hand-polished finish.
Photographed in Los Angeles, Bieber is pictured in androgynous suiting in an ode to the collection’s powerful shapes, while also showing how T is suitable for looks ranging from everyday wear to nights out.
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Executive Vice President, Product and Communication, Alexandre Arnault. “We are excited for her to star in our new T Collection campaign.”
Bieber said, “I have special memories of the women I admire wearing Tiffany & Co. jewelry. It’s a real honor to join that legacy as the face of the T Collection.”
New additions to the T Collection are available now. The circle pendants and hoop earrings Bieber dons retail for $3,500 to $6,800.
More newness will roll out over the next year, with Tiffany releasing an 18-karat rose gold ear cuff and hoop earrings with pavé diamonds in September, and more pendants in 18-karat rose, white, and yellow gold in early 2023.
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