SourcingMay 17, 2022
A New Source in Tanzania Is Producing Cobalt-Blue SpinelSourcingJun 07, 2022
Mineral Subscription Service LuxeRox Expands Into Wholesale
The company is now offering a curated collection exclusively for jewelry stores.
LuxeRox, the mineral subscription service started last year, is now offering a curated collection of mineral specimens exclusive to retailers.
Denver—Just as they celebrate the company’s one-year anniversary, LuxeRox’s founders have announced their expansion into wholesale.
Nan Lung Palmer and Kelly Selcer Phoundoulakis launched LuxeRox last year to offer consumers a subscription-based service allowing them to create their own collection of museum-quality, palm-sized crystals and fossils.
They exhibited at the HardRock Summit in Denver last year, where the company’s specimens caught the attention of retailers who wanted to incorporate them into their store’s visual merchandising.
“We launched with a B2C model and didn’t anticipate expanding into wholesale so quickly,” Lung Palmer said.
In response to the wholesale interest, LuxeRox is now offering a line of specimens exclusively for jewelry retailers to help elevate their cases with interesting pieces, vibrant colors, and natural aesthetics, the company said.
“Our specimens create an effortless way for retailers to illustrate that close-knit relationship between roughs to fine gemstones, and their customers are purchasing LuxeRox for emotional gifting and home décor purposes,” Selcer said.
The curated collection for retailers will not be sold online to consumers.
Related stories will be right here …
Nan Lung Palmer and Kelly Selcer Phoundoulakis launched LuxeRox last year to offer consumers a subscription-based service allowing them to create their own collection of museum-quality, palm-sized crystals and fossils.
They exhibited at the HardRock Summit in Denver last year, where the company’s specimens caught the attention of retailers who wanted to incorporate them into their store’s visual merchandising.
“We launched with a B2C model and didn’t anticipate expanding into wholesale so quickly,” Lung Palmer said.
In response to the wholesale interest, LuxeRox is now offering a line of specimens exclusively for jewelry retailers to help elevate their cases with interesting pieces, vibrant colors, and natural aesthetics, the company said.
“Our specimens create an effortless way for retailers to illustrate that close-knit relationship between roughs to fine gemstones, and their customers are purchasing LuxeRox for emotional gifting and home décor purposes,” Selcer said.
The curated collection for retailers will not be sold online to consumers.
It will feature materials like ruby-in-zoisite from Tanzania, orange spessartite garnet in matrix, and rhodochrosite from Colorado’s Sweet Home Mine.
LuxeRox also went one step further, providing retailers with color and gemstone pairing suggestions for their jewelry cases.
Wholesale packages start at $3,500 and include mineral and fossil specimens, keepsake box, velvet dust bag, and LuxeRox lucite display stand.
Retailers who opt into a turn-key package will also get access to a selection of private-label home accessories, like onyx bowls and table lamps or petrified wood coasters.
Retailers also will receive virtual training on selling and educating their customers on the specimens’ origins and spiritual properties.
Corporate gifting and private branding opportunities are available upon request.
Interested retailers can view the wholesale catalogs for the mineral offerings and home accessories here. (They will have to request access to the catalogs to be able to view.)
For more information, contact hello@luxerox.com.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
