De Beers’ Rough Sales Up 21% So Far This Year
One analyst cited rising diamond prices and the sanctions on Alrosa as contributing factors.

In its fourth sales cycle of the year (May 2-17), De Beers sold $604 million in rough to sightholders and auction customers.
That is a 57 percent increase from the fourth sales cycle of 2021 ($385 million) and is up 7 percent from $566 million in April, which is unusual as rough diamond sales typically decrease between April and May.
Year-to-date, De Beers’ rough diamond sales have totaled $2.48 billion, up 21 percent from $2.05 billion at this point last year.
In the news release on the results, De Beers CEO Bruce Cleaver attributed the early to mid-May sales increase to continued diamond jewelry demand in the United States.
De Beers declined further comment on its results but on LinkedIn, analyst Edahn Golan cited other contributing factors, including rising rough diamond prices and more companies turning to De Beers for goods due to the sanctions on Alrosa.
Looking ahead, Cleaver said traditional May holiday shutdowns in India will impact rough demand in the coming sales cycle.
He also noted diamond businesses are continuing to monitor COVID-related lockdowns in China—where retail sales fell 11 percent in April—as well as the war in Ukraine and associated sanctions.
The Latest

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.


The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.























