Collections

Gal Gadot Fronts New Tiffany Blue Book Campaign

CollectionsApr 25, 2022

Gal Gadot Fronts New Tiffany Blue Book Campaign

The “Wonder Woman” actress wears pieces from the “Botanica: Blue Book 2022” collection.

20220425_Tiffany-1.jpg
Tiffany & Co.’s “Botanica: Blue Book 2022” advertising campaign stars Israeli actress Gal Gadot. Here, she wears a transformable orchid brooch and earrings from the collection.
New York—For its latest advertising campaign, Tiffany & Co. enlisted a superhero. 
 
Israeli actress and lead of the “Wonder Woman” franchise Gal Gadot stars in the “Botanica: Blue Book 2022” campaign, launched Friday.
 
It’s the first time the American jeweler has partnered with the actress.

Beyoncé and Jay-Z were recent campaign stars, and actress Tracee Ellis Ross, actress Anya Taylor-Joy, and Olympic freestyle skier and model Eileen Gu are other brand ambassadors appointed within the last year.

20220425_Tiffany-2.jpg
Tiffany & Co. artisans created the pictured “Fleurage” bracelet featuring a 48-carat aquamarine from a sketch for a design Jean Schlumberger considered for the 128-carat fancy yellow Tiffany Diamond.
 
The new high jewelry campaign puts the focus on the Botanica: Blue Book 2022 collection. 
 
Gadot is pictured against a simple backdrop with wet, slicked-back hair and minimal black clothing, all the better to highlight the collection.
 
The Blue Book is Tiffany’s annual high jewelry offering. Botanica honors the American jewelry house’s past, incorporating designs from Jean Schlumberger alongside new creations. All are nature-inspired.
 
In the campaign, Gadot wears a mixture of these new and old designs.

20220425_Tiffany-3.jpg
Gadot wearing Jean Schlumberger’s iconic “Bird on a Rock” brooch
 
In one image, she wears a diamond necklace designed to resemble a dandelion, which transforms into five different jewels. 
 
In another, she wears a transformable orchid brooch, as well as a diamond and sapphire necklace resembling thistles. 
 
The campaign features Schlumberger’s “Bird on a Rock” brooch and in one image, Gadot wears Schlumberger’s “Fleurage” bracelet. 
 
The jewel is based on a sketch for a design Schlumberger had considered for the Tiffany Diamond in the 1950s. Tiffany & Co.’s current artisans created the bracelet to make its debut in the 2022 Blue Book collection.

20220425_Tiffany-4.jpg
The transformable diamond dandelion necklace with matching earrings
 
Tiffany & Co. Executive Vice President, Product and Communication Alexandre Arnault said in a statement: “Gal Gadot is more than a house ambassador. She epitomizes the effortless glamour, sheer sophistication and sense of modernity that Blue Book represents. We are thrilled that she is the face of the new Botanica campaign.” 
 
Gadot said: “I am incredibly honored to be a part of the new Blue Book high jewelry campaign and feel very fortunate to be able to represent the brand’s most esteemed jewelry collection during this exciting and transformative time.”
 
After much back and forth, LVMH acquired Tiffany & Co. last year.
 
The Botanica campaign will be featured globally in various print and digital outlets. It launched on Tiffany.com and the company’s social media on Friday.

 Related stories will be right here …

The Latest

Jane Fonda, America Ferrera, Mariska Hargitay, Laura Harrier, Mattia Furlani, Gianvito Martino, Sabina Belli in Pomellato International Women’s Day campaign
MajorsMar 07, 2025
Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD Campaign

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

Kyle Slosson
MajorsMar 07, 2025
Borsheims Names New Senior Security and Facilities Manager

Longtime employee Kyle Slosson has been promoted to the role.

Dan and Hope Wixon with dog
IndependentsMar 06, 2025
Wixon Jewelers to Close After 37 Years

First-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.

ja-btyb-topimage.png
Brought to you by
Have a Plan for Emergencies

Emergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.

Stephen Barnes
IndependentsMar 06, 2025
Stephen Barnes Is the New Owner of IJO

After more than 50 years, Jeff Roberts is handing over ownership of the organization to IJO President Stephen Barnes.

Weekly QuizMar 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Borsheims Senior Jeweler Jay Wolff
Events & AwardsMar 06, 2025
Borsheims’ ‘Ike-It’ Award Goes to Jeweler

Senior Jeweler Jay Wolff was named employee of the year.

Neiman Marcus Downtown Dallas flagship
MajorsMar 05, 2025
Neiman Marcus’ Dallas Flagship Store to Close, Confirms Saks Global

The 111-year-old store will close following a dispute among Saks Global, a landlord, and the City of Dallas over a small piece of land.

national-jeweler_top-image_2.png
Brought to you by
A Diamond ETF is the Way to Reinvigorate Natural Diamond Sales

The jewelry industry faces challenges from lab-grown diamonds. A diamond ETF can restore natural diamonds' value and drive investor demand.

Rolex “Starship Gold” circa 1980 alien watch
AuctionsMar 05, 2025
Sotheby's To Auction 51 ‘Alien’ Watches

The upcoming “Area_51” watch sale is a collaboration with heist-out, featuring vintage and modern timepieces with futuristic designs.

Jewelers of America logo
MajorsMar 05, 2025
Jewelers of America Unveils 3-Year Strategic Plan

The trade organization, which will mark 120 years of service next year, has a refined focus and a new mission statement.

92NY Building
Events & AwardsMar 05, 2025
92NY Accepting 2025 Jewelry Artist Residency Applications

The application period is now open for established and emerging jewelers and metalsmiths to apply to the month-long residency program.

Nethaniel Fuimaono, Sonny Fuimaono, Aaron Fuimaono, Hanson Dang mug shots
CrimeMar 04, 2025
4 Suspects Arrested in Fatal Armed Robbery of California Jewelry Store

Uc Thí Vo, who co-owned Kim Tin Jewelry in Sacramento with her husband of 40 years, was killed during the November 2024 robbery.

Stock image of a gavel
CrimeMar 04, 2025
NYC Diamond Dealer Pleads Guilty to Lab-Grown Diamond Swaps

Manashe Sezanayev pleaded guilty to grand larceny and is expected to receive five years’ probation when he’s sentenced in May.

For Future Reference Vintage 1940s Necklace
TrendsMar 04, 2025
Amanda’s Style File: Peaceful and Powerful Aquamarine

The March birthstone pairs perfectly with hues of Mocha Mousse, Pantone’s Color of the Year for 2025.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsMar 04, 2025
The Smart Lab: Using Online Events to Supercharge Sales

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Doja Cat and Selena Gomez at the 2025 Oscars
EditorsMar 03, 2025
Drop Necklaces, Archival Pieces Take Over at the 2025 Oscars

From Doja Cat to Mikey Madison and Selena Gomez, many of this year’s Academy Awards attendees donned drop necklaces.

Polished diamonds
Policies & IssuesMar 03, 2025
Customs Indefinitely Postpones Requirement to Disclose Country of Mining

Originally slated to take effect in April, official U.S. Customs and Border Protection documents now show the implementation date as “TBD.”

Woman pushing a shopping cart
SurveysMar 03, 2025
Consumer Confidence Fell in February Amid Concerns About the Future

The recent jump in the prices of household staples, like eggs, and the potential impact of tariffs worried consumers.

AGA Gemological Education Scholarship Program Graphic
Events & AwardsMar 03, 2025
AGA Now Accepting Applications for Its Gemological Education Scholarship

The application period for the program is now open for aspiring gemologists around the world.

Porcupine Quilled 3-Band Earrings
CollectionsFeb 28, 2025
Piece of the Week: Ironhorse Quillwork Earrings

The work of Indigenous designer Joe Big Mountain, these earrings are similar to the pair Lily Gladstone just wore to the SAG Awards.

Memorial ring for Sir Richard Rainsford
AuctionsFeb 28, 2025
300-Year-Old Ring With Ties to Witch Trial Judge Up for Auction

A metal detectorist uncovered the ring created in memory of Sir Richard Rainsford, who presided over some of England’s last witch trials.

20250228_MNQ 2025 Jewelry Trends Forecast.jpg
Recorded WebinarsFeb 28, 2025
Watch: 2025 Jewelry Trends Forecast

Fine jewelry consultant and publicist Francesca Simons joins Amanda Gizzi and Natalie Francisco to discuss the trends set to rise this year.

Winnie Harlow, Kyle Kuzma, Stephanie Gottlieb Fine Jewelry Engagement Ring
TrendsFeb 27, 2025
Model Winnie Harlow Says ‘Yes’ to 3-Stone Engagement Ring

Harlow’s partner, NBA player Kyle Kuzma, worked with Vobara to design the ring, which features oval and pear-shaped diamonds.

Winona Ryder Iman Pandora Campaign
MajorsFeb 27, 2025
Winona Ryder, Iman Star in New Pandora Campaign

The Danish jeweler released the next chapter of its “Be Love” campaign, which celebrates love in all its forms.

Gemfields higher quality emerald auction
SourcingFeb 27, 2025
Gemfields Holds Mini Auction for Higher-Quality Emeralds

The 13 lots on offer were comprised of material that previously went unsold at the miner’s November auction.

JA Learning Workshop logo
Events & AwardsFeb 27, 2025
JA to Host Workshop During Alabama Jewelers Association Convention

The learning workshop and the convention are both scheduled to take place April 26 and 27 in Montgomery, Alabama.

European Union flags
Policies & IssuesFeb 26, 2025
EU Once Again Pushes Back Deadline on Diamond Traceability

The EU, like the U.S., also now will require diamond importers to provide information about where exactly the diamonds were mined.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy