Collections

Gal Gadot Fronts New Tiffany Blue Book Campaign

CollectionsApr 25, 2022

Gal Gadot Fronts New Tiffany Blue Book Campaign

The “Wonder Woman” actress wears pieces from the “Botanica: Blue Book 2022” collection.

Tiffany & Co.’s “Botanica: Blue Book 2022” advertising campaign stars Israeli actress Gal Gadot. Here, she wears a transformable orchid brooch and earrings from the collection.
New York—For its latest advertising campaign, Tiffany & Co. enlisted a superhero. 
 
Israeli actress and lead of the “Wonder Woman” franchise Gal Gadot stars in the “Botanica: Blue Book 2022” campaign, launched Friday.
 
It’s the first time the American jeweler has partnered with the actress.

Beyoncé and Jay-Z were recent campaign stars, and actress Tracee Ellis Ross, actress Anya Taylor-Joy, and Olympic freestyle skier and model Eileen Gu are other brand ambassadors appointed within the last year.

Tiffany & Co. artisans created the pictured “Fleurage” bracelet featuring a 48-carat aquamarine from a sketch for a design Jean Schlumberger considered for the 128-carat fancy yellow Tiffany Diamond.
Tiffany & Co. artisans created the pictured “Fleurage” bracelet featuring a 48-carat aquamarine from a sketch for a design Jean Schlumberger considered for the 128-carat fancy yellow Tiffany Diamond.
 
The new high jewelry campaign puts the focus on the Botanica: Blue Book 2022 collection. 
 
Gadot is pictured against a simple backdrop with wet, slicked-back hair and minimal black clothing, all the better to highlight the collection.
 
The Blue Book is Tiffany’s annual high jewelry offering. Botanica honors the American jewelry house’s past, incorporating designs from Jean Schlumberger alongside new creations. All are nature-inspired.
 
In the campaign, Gadot wears a mixture of these new and old designs.

Gadot wearing Jean Schlumberger’s iconic “Bird on a Rock” brooch
Gadot wearing Jean Schlumberger’s iconic “Bird on a Rock” brooch
 
In one image, she wears a diamond necklace designed to resemble a dandelion, which transforms into five different jewels. 
 
In another, she wears a transformable orchid brooch, as well as a diamond and sapphire necklace resembling thistles. 
 
The campaign features Schlumberger’s “Bird on a Rock” brooch and in one image, Gadot wears Schlumberger’s “Fleurage” bracelet. 
 
The jewel is based on a sketch for a design Schlumberger had considered for the Tiffany Diamond in the 1950s. Tiffany & Co.’s current artisans created the bracelet to make its debut in the 2022 Blue Book collection.

The transformable diamond dandelion necklace with matching earrings
The transformable diamond dandelion necklace with matching earrings
 
Tiffany & Co. Executive Vice President, Product and Communication Alexandre Arnault said in a statement: “Gal Gadot is more than a house ambassador. She epitomizes the effortless glamour, sheer sophistication and sense of modernity that Blue Book represents. We are thrilled that she is the face of the new Botanica campaign.” 
 
Gadot said: “I am incredibly honored to be a part of the new Blue Book high jewelry campaign and feel very fortunate to be able to represent the brand’s most esteemed jewelry collection during this exciting and transformative time.”
 
After much back and forth, LVMH acquired Tiffany & Co. last year.
 
The Botanica campaign will be featured globally in various print and digital outlets. It launched on Tiffany.com and the company’s social media on Friday.

 Related stories will be right here …
 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Recorded WebinarsMay 27, 2022
Watch: The 5 Things I Always Take to a Trade Show

Editor-in-Chief Michelle Graff is joined by three industry veterans to talk about the items they never leave behind and why.

Supplier BulletinMay 26, 2022
Extraordinary Italian Jewelry at JCK and COUTURE

Sponsored by Italian Trade Agency

SourcingMay 26, 2022
Q&A: Deciphering De Beers’ Blockchain Platform

David Prager virtually sat down with Editor-in-Chief Michelle Graff to answer questions about the rollout of Tracr at scale.

Brought to you by
3 Reasons to Offer Estate Buying at Your Store

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

AuctionsMay 26, 2022
Bonhams New York Jewels Auction Is a White Glove Sale

Jewelry and objects belonging to Bette Midler, heiress Hélène Irwin Crocker Fagan, and Lady Sylvia Ashley were among the highlights.

Weekly QuizMay 26, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
FinancialsMay 26, 2022
Movado Posts Record Q1 Sales Despite ‘Challenging’ US Market

The company opted not to raise its fiscal guidance, citing a slowdown in the U.S. market as a key reason.

TechnologyMay 26, 2022
State of Retail: The Pros and Cons of 4 Jewelry-Selling Platforms

From “old-school” eBay to new kid on the block 1stDibs, we asked jewelers about their experiences selling jewelry in non-traditional places.

Brought to you by
Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

Policies & IssuesMay 26, 2022
Barbara Wheat Named Executive Director of Ethical Metalsmiths

She has nearly 30 years’ experience in the gem and jewelry industry and a background in nonprofit management.

EditorsMay 25, 2022
7 Standout Tiaras in Sotheby’s Platinum Jubilee Exhibition

Senior Editor Brecken Branstrator chooses the pieces she’d most want to see in person.

MajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest Ambassador

The actress joins Zendaya and others in a new advertising campaign.

IndependentsMay 25, 2022
The Mexican Shack to Close After 47 Years

Owner Steve Delzio shares his thoughts on retirement after nearly five decades in the jewelry industry.

IndependentsMay 25, 2022
Designer Theo Fennell Has Written a Memoir

“I Fear for This Boy” takes readers through the ups and downs of his business and is available for pre-order now.

IndependentsMay 25, 2022
MVEye, Wedding Report Partner on New Jewelry Research Platform

“Today’s Wedding Jewelry Consumer” shares data about engagement ring market size, lab-grown and natural diamonds, and more.

ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

Events & AwardsMay 24, 2022
8 Gold Jewelry Designers Unveil New Platinum Designs

Several Couture brands have partnered with Platinum Guild International ahead of the jewelry trade show.

Lab-GrownMay 24, 2022
Kendra Scott Unveils Lab-Grown Engagement Ring Collection

The jewelry company is moving into bridal just a month after branching out into the watch world.

SourcingMay 24, 2022
State of the Diamond Industry: Where Does Supply Go From Here?

The 2008 economic crisis, COVID-19, and sanctions on Russian goods have set the stage for an interesting decade for natural diamond supply.

Events & AwardsMay 24, 2022
WJA to Host Diversity Keynote at New Las Vegas Breakfast Event

The Generating Community Impact fundraiser on June 11 will feature Karine Bah Tahé of Blue Level Training.

WatchesMay 23, 2022
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68

Kaiser, whose illustrious career spanned decades, died suddenly on Friday.

IndependentsMay 23, 2022
Long’s Jewelers to Open New Location

The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.

IndependentsMay 23, 2022
Luxury Goods Veteran Olivier Stip Joins Chicago Jeweler CD Peacock

He will step into the retailer’s newly created role of chief development officer.

GradingMay 23, 2022
Gem-A Launches Digital Entry-Level Gemology Course

GemIntro is meant to give a broad introduction to gems and gemology.

Recorded WebinarsMay 20, 2022
Watch: Responsible Sourcing and the Gold Supply Chain

Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.

FinancialsMay 20, 2022
Richemont’s 2022 Jewelry Sales in the Americas Nearly Double

Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.

AuctionsMay 20, 2022
Piece of the Week: ‘Birds in Flight’ by Oscar Heyman

The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.

SurveysMay 19, 2022
5 Predictions for Jewelry Retail in the Second Half of 2022

From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy