JFC to Launch Month-Long Peloton Fitness Challenge
Open to people who use the Peloton bike, treadmill or fitness app, the challenge kicks off May 1.

The inaugural JFC Fitness Challenge starts on May 1.
Members of their industry as well as their friends and family members who use Peloton’s bike, treadmill or app will track how many days they exercise throughout the month and raise money through sponsorships.
Participants are encouraged to use the hashtag #GetFit4Kids as they share their month-long fitness journey on social media.
Prizes will be awarded at the end, JFC said.
To kick off the event, two pre-recorded bike, tread and strength workouts will be chosen for Sunday, May 1 at noon EDT/9 a.m. PDT.
“The 2022 JFC Fitness Challenge is a great way to get our donors and friends across the country involved with a fun competition,” JFC Executive Director David Rocha said.
“No matter how you choose to exercise, you are doing something good for your health while also giving back to JFC’s amazing programs benefiting children in need.”
For more information on the 2022 JFC Fitness Challenge, including registration and corporate sponsorship opportunities, visit JFC’s website.
The Latest

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Submit your pieces for a chance to win in this year's competition.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.


General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Two suspects have been arrested in connection with the complex phone scam.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.






















