Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Bridal brand, retailer help reality star propose
A Boston police officer featured on the TNT reality show Boston’s Finest proposed on the recent season finale with the help of Ritani and retailer Long’s Jewelers.

Boston--A Boston police officer featured on the TNT reality show Boston’s Finest proposed on the recent season finale with the help of Ritani and retailer Long’s Jewelers.
Officer Myles Lawton of the Boston Police Department’s Gang Unit worked closely with Ritani to choose the ring. He started out with five styles and then, after speaking with the brand about what his what his girlfriend, Kendrah Carroll, wanted, he was able to narrow it down until he found the perfect one.
The television crew followed Lawton to the Long’s Jewelers Boston location where he previewed the ring in person and make his final purchase.
“We are always excited to be a part of a great love story and making the job easier for Myles is our ultimate goal,” said Brian Watkins, president of Ritani.com.
For the special night, the couple began the evening at Boston Chops in the city’s South End neighborhood for dinner, followed by Top of the Hub, where Lawton proposed.
The ring that Lawton chose for Carroll, who said “yes,” is a 1.5-carat Asscher-cut diamond in a 0.75-carat diamond halo set in 14-karat white gold. It was hand-cast in Ritani’s New York studio.
Lawton proposed on Sept. 13 but the episode aired on Jan. 7, bringing an end to show’s second season.
Produced by Boston native Donnie Wahlberg, Boston’s Finest averaged about 1.3 million viewers during the first season, and they were expecting even more for the second season finale, giving Long’s Jewelers and Ritani plenty of media exposure.
Ritani launched its e-commerce site in October 2012, and it is meant to function as an online bridge between Internet shopping and brick-and-mortar retailers.
Customers can purchase jewelry online and have it shipped directly to them or they can choose to have it shipped to a participating retailer’s store, where they can see it in person and, if they like it, buy it from the retailer.
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