MajorsJan 13, 2022
Robbins Brothers’ Management Buys Back CompanyMajorsJan 20, 2022
Robbins Brothers Eyeing Expansion, Adds New VP of Stores
CEO Marc Friedant discusses what’s next for the jewelry chain following management’s move to buy it back from a private equity firm.
Robbins Brothers, the Azusa, California-based chain of 15 jewelry stores, is building out its executive team as it plans for its future. (Image courtesy of Robbins Brothers’ website)
Azusa, Calif.—Robbins Brothers has remained under-the-radar for the past few years relative to other major chains, said CEO Marc Friedant, but is now ready to potentially make some moves.
The chain’s management team recently bought the business from private equity firm Comvest Partners following its sale in 2009 as part of bankruptcy proceedings.
While private equity firms can focus heavily on sales, the management team’s new partnership with Houston-based investment firm Main Street Capital Corporation is expected to be more beneficial to both parties, Friedant said in an interview with National Jeweler.
“It was very critical that we were able to find a partner where that’s not their model. They are going to be much more patient, much more supportive, and more of a financial partner than a private equity owner. That will allow us, we believe, to execute our strategy and our vision.”
The chain currently operates 15 stores in Arizona, California, Texas, and Washington, but is considering an expansion.
Robbins Brothers hasn’t opened a new store since 2015, when it expanded into Scottsdale, Arizona.
“What we want to do, where appropriate, is to expand our number of doors,” said Friedant.
“And I’m not suggesting we go from 15 to some gigantic number, but that we grow in areas where we have demonstrated success, where we believe there is an opportunity for incremental doors to support the demand, and that may be in markets we’re in today or markets that are next to where we are today.”
The company is looking to identify a market where it can satisfy customer demand without cannibalizing itself, he explained.
“We’re either going to do it by opening a new store or, possibly where appropriate, buying an existing store and making it a Robbins Brothers.”
Related stories will be right here …
The chain’s management team recently bought the business from private equity firm Comvest Partners following its sale in 2009 as part of bankruptcy proceedings.
While private equity firms can focus heavily on sales, the management team’s new partnership with Houston-based investment firm Main Street Capital Corporation is expected to be more beneficial to both parties, Friedant said in an interview with National Jeweler.
“It was very critical that we were able to find a partner where that’s not their model. They are going to be much more patient, much more supportive, and more of a financial partner than a private equity owner. That will allow us, we believe, to execute our strategy and our vision.”
The chain currently operates 15 stores in Arizona, California, Texas, and Washington, but is considering an expansion.
Robbins Brothers hasn’t opened a new store since 2015, when it expanded into Scottsdale, Arizona.
“What we want to do, where appropriate, is to expand our number of doors,” said Friedant.
“And I’m not suggesting we go from 15 to some gigantic number, but that we grow in areas where we have demonstrated success, where we believe there is an opportunity for incremental doors to support the demand, and that may be in markets we’re in today or markets that are next to where we are today.”
The company is looking to identify a market where it can satisfy customer demand without cannibalizing itself, he explained.
“We’re either going to do it by opening a new store or, possibly where appropriate, buying an existing store and making it a Robbins Brothers.”
To support its new vision, the company has been changing up its executive team.
Robbins Brothers has added Ann-Marie Patton as its new vice president of stores.
Mark Pimental, who formerly held the role, is no longer with the company, said Friedant.
Prior to joining Robbins Brothers, Patton spent most of her career at Signet Jewelers, where she served as vice president of North America for the Kay Division and as divisional vice president of North America for Jared and the design and service center divisions.
“Ann-Marie brings far more than experience to our team,” said Friedant in a press release about the appointment.
“She also brings a belief that engaged team members are key to delivering consistent and unparalleled in-store customer experiences, which ultimately leads to exceptional sales performance and team member and customer loyalty.”
Patton said, “We all bring a deep expertise in our own areas of the industry and importantly, we are all innovators by nature and look forward to putting our individual strengths into a collective power to grow and evolve the Robbins Brothers brand.”
Friedant hand-picked Patton as part of his strategy of choosing leaders who can bring “innovation, experience, and a dedication to customer service to the team,” he said in the release.
The traits he looks for include understanding the changing consumer and an ability to collaborate.
Merchandising, marketing, and store operations need to work together seamlessly, said Friedant, who has built up a leadership team designed to meet that goal.
Marc Friedant is the president and CEO of Robbins Brothers.
From left, Ann-Marie Patton, Kris Land, and Sue Hopeman are also recent additions to the Robbins Brothers management team.
In 2021, Kris Land joined the company as vice president of marketing.
She previously served as the chief marketing officer for Alex and Ani and Ultra Diamonds in Chicago, and also held vice president roles at Jared the Galleria of Jewelry and Kay Jewelers.
And Robbins Brothers welcomed Sue Hopeman as vice president of merchandising in 2019.
Hopeman brought more than 20 years of merchandising experience, including 14 years at Zale Corp. where she was named president of Gordon’s Jewelers, a division of Zale at the time.
She previously served as the chief marketing officer for Alex and Ani and Ultra Diamonds in Chicago, and also held vice president roles at Jared the Galleria of Jewelry and Kay Jewelers.
And Robbins Brothers welcomed Sue Hopeman as vice president of merchandising in 2019.
Hopeman brought more than 20 years of merchandising experience, including 14 years at Zale Corp. where she was named president of Gordon’s Jewelers, a division of Zale at the time.
The Latest
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
