MajorsJan 13, 2022
Robbins Brothers’ Management Buys Back CompanyMajorsJan 20, 2022
Robbins Brothers Eyeing Expansion, Adds New VP of Stores
CEO Marc Friedant discusses what’s next for the jewelry chain following management’s move to buy it back from a private equity firm.
Robbins Brothers, the Azusa, California-based chain of 15 jewelry stores, is building out its executive team as it plans for its future. (Image courtesy of Robbins Brothers’ website)
Azusa, Calif.—Robbins Brothers has remained under-the-radar for the past few years relative to other major chains, said CEO Marc Friedant, but is now ready to potentially make some moves.
The chain’s management team recently bought the business from private equity firm Comvest Partners following its sale in 2009 as part of bankruptcy proceedings.
While private equity firms can focus heavily on sales, the management team’s new partnership with Houston-based investment firm Main Street Capital Corporation is expected to be more beneficial to both parties, Friedant said in an interview with National Jeweler.
“It was very critical that we were able to find a partner where that’s not their model. They are going to be much more patient, much more supportive, and more of a financial partner than a private equity owner. That will allow us, we believe, to execute our strategy and our vision.”
The chain currently operates 15 stores in Arizona, California, Texas, and Washington, but is considering an expansion.
Robbins Brothers hasn’t opened a new store since 2015, when it expanded into Scottsdale, Arizona.
“What we want to do, where appropriate, is to expand our number of doors,” said Friedant.
“And I’m not suggesting we go from 15 to some gigantic number, but that we grow in areas where we have demonstrated success, where we believe there is an opportunity for incremental doors to support the demand, and that may be in markets we’re in today or markets that are next to where we are today.”
The company is looking to identify a market where it can satisfy customer demand without cannibalizing itself, he explained.
“We’re either going to do it by opening a new store or, possibly where appropriate, buying an existing store and making it a Robbins Brothers.”
Related stories will be right here …
The chain’s management team recently bought the business from private equity firm Comvest Partners following its sale in 2009 as part of bankruptcy proceedings.
While private equity firms can focus heavily on sales, the management team’s new partnership with Houston-based investment firm Main Street Capital Corporation is expected to be more beneficial to both parties, Friedant said in an interview with National Jeweler.
“It was very critical that we were able to find a partner where that’s not their model. They are going to be much more patient, much more supportive, and more of a financial partner than a private equity owner. That will allow us, we believe, to execute our strategy and our vision.”
The chain currently operates 15 stores in Arizona, California, Texas, and Washington, but is considering an expansion.
Robbins Brothers hasn’t opened a new store since 2015, when it expanded into Scottsdale, Arizona.
“What we want to do, where appropriate, is to expand our number of doors,” said Friedant.
“And I’m not suggesting we go from 15 to some gigantic number, but that we grow in areas where we have demonstrated success, where we believe there is an opportunity for incremental doors to support the demand, and that may be in markets we’re in today or markets that are next to where we are today.”
The company is looking to identify a market where it can satisfy customer demand without cannibalizing itself, he explained.
“We’re either going to do it by opening a new store or, possibly where appropriate, buying an existing store and making it a Robbins Brothers.”
To support its new vision, the company has been changing up its executive team.
Robbins Brothers has added Ann-Marie Patton as its new vice president of stores.
Mark Pimental, who formerly held the role, is no longer with the company, said Friedant.
Prior to joining Robbins Brothers, Patton spent most of her career at Signet Jewelers, where she served as vice president of North America for the Kay Division and as divisional vice president of North America for Jared and the design and service center divisions.
“Ann-Marie brings far more than experience to our team,” said Friedant in a press release about the appointment.
“She also brings a belief that engaged team members are key to delivering consistent and unparalleled in-store customer experiences, which ultimately leads to exceptional sales performance and team member and customer loyalty.”
Patton said, “We all bring a deep expertise in our own areas of the industry and importantly, we are all innovators by nature and look forward to putting our individual strengths into a collective power to grow and evolve the Robbins Brothers brand.”
Friedant hand-picked Patton as part of his strategy of choosing leaders who can bring “innovation, experience, and a dedication to customer service to the team,” he said in the release.
The traits he looks for include understanding the changing consumer and an ability to collaborate.
Merchandising, marketing, and store operations need to work together seamlessly, said Friedant, who has built up a leadership team designed to meet that goal.
Marc Friedant is the president and CEO of Robbins Brothers.
From left, Ann-Marie Patton, Kris Land, and Sue Hopeman are also recent additions to the Robbins Brothers management team.
In 2021, Kris Land joined the company as vice president of marketing.
She previously served as the chief marketing officer for Alex and Ani and Ultra Diamonds in Chicago, and also held vice president roles at Jared the Galleria of Jewelry and Kay Jewelers.
And Robbins Brothers welcomed Sue Hopeman as vice president of merchandising in 2019.
Hopeman brought more than 20 years of merchandising experience, including 14 years at Zale Corp. where she was named president of Gordon’s Jewelers, a division of Zale at the time.
She previously served as the chief marketing officer for Alex and Ani and Ultra Diamonds in Chicago, and also held vice president roles at Jared the Galleria of Jewelry and Kay Jewelers.
And Robbins Brothers welcomed Sue Hopeman as vice president of merchandising in 2019.
Hopeman brought more than 20 years of merchandising experience, including 14 years at Zale Corp. where she was named president of Gordon’s Jewelers, a division of Zale at the time.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysApr 03, 2025
2025 Retail Sales to Grow More Slowly Amid ‘Uncertainty,’ Says NRFThe National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.
TrendsApr 03, 2025
Tallulah Willis Imbues Antique Engagement Ring With MagicThe 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.
SourcingApr 03, 2025
Canadian Mine Produces 158-Carat Yellow Diamond Rio Tinto unearthed the diamond at its Diavik mine in Canada’s Northwest Territories.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
CollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in MilanThe multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Weekly QuizApr 03, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesApr 03, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooThe pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
