CrimeSep 23, 2021
5 Men Who Fenced Stolen Diamonds Get 15 Years in Prison CrimeOct 27, 2021
How Jewelers Can Travel with Jewelry Safely
The Jewelers’ Security Alliance has safety tips to share following a recent string of robberies.
The Jewelers’ Security Alliance has safety tips for jewelers who travel with merchandise.
New York—The Jewelers’ Security Alliance has issued a list of safety tips for jewelers traveling with merchandise following a recent string of robberies.
A 67-year-old jeweler in the Borough Park neighborhood of Brooklyn was robbed around 12:30 p.m. by two men who approached his car and demanded he open his trunk, said JSA.
Following a struggle between them, the men grabbed two bags from the trunk and left in a black sedan with temporary New Jersey plates.
The incident took only 30 seconds, but the thieves took an estimated $1.2 million in jewelry.
A few miles away in the Bronx, a 27-year-old man was sitting in his car around 11 p.m. when he was approached by armed suspects. One shot in his direction while another forced him out of his car.
They drove a short distance before leaving the car with $120,000 worth of the man’s jewelry.
In Naperville, Illinois, a group of jewelry salespeople were leaving a hotel around 11 p.m. after a private showing.
Three masked individuals approached the group and stole cases of merchandise following a struggle with one of the jewelers, taking off in a van with two other people inside.
Last month in Worcester, Massachusetts, a traveling jewelry salesperson from Florida traveled to New Jersey. He rented a car in Newark and drove to Worcester, where he checked into a hotel.
The next morning, robbers were in his room, zip tying him before taking his jewelry, car keys, and his phone.
In light of these events, here are some security tips from the organization.
Don’t resist.
It’s the same advice JSA has given in many of its safety briefings, but it still holds true.
Jewelers should not resist during a robbery, at the risk of injury or death.
Do not chase after the thieves either.
“These criminals will not hesitate to use deadly force,” said JSA.
Adequate jewelry insurance should be able to make up for the loss.
“One uninsured crime loss can wipe out a lifetime of work,” warned JSA.
Drive safely.
When driving to and from locations with merchandise in tow, there are a few things salespeople should keep in mind,
After leaving a sales call, don’t drive straight back to a hotel, home, or office, but rather, drive evasively.
Drive slowly, take a few turns around the block, make a U-turn, or pull into the parking lot of a fast-food restaurant or a bank.
When traveling between home and a jewelry business, don’t always take the same route.
When you get to the destination, park as close to the door as possible.
Don’t enter or exit through a rear door or via a secluded entrance.
JSA also advises against sitting in your parked car for any length of time, before or after a sales call. Jewelry merchandise should also not be left in the car unattended.
Be wary of car trouble.
Whether it’s a flat tire or another car bumping into the vehicle, any car problems could be a sign that one is a crime target, so leave the car and get to someplace safe.
When returning a rental car, don’t gas up beforehand, said JSA.
Either just return to the car or purchase the gas through the rental car company.
“It is important to limit your exposure to risk as much as possible, whether at rental car companies, restaurants, hotels, parking lots and elsewhere,” said JSA.
Gangs have placed GPS devices on salespeople’s cars, said JSA, so take a look under the vehicle now and then.
There is technology available that can detect the presence of GPS devices.
Stay aware of the surroundings.
Jewelers carrying expensive merchandise should be especially mindful of who and what is around them.
Robbers may try distraction tactics. If someone asks for change or directions, move along.
When checking in at a hotel lobby, look around to see if anyone has followed. Do the same when driving.
Take note of any cars following one’s vehicle. It could be more than one car, said JSA, as gangs can use multiple vehicles.
Jewelers should call 911 if they get the sense someone is following them.
Make the call obvious to the suspicious person(s) and say, “I am about to be the victim of a robbery.”
If a suspect sees a victim using a cell phone in this instance, they’re less likely to pursue, said JSA.
Remember that even when not carrying jewelry, being in a jewelry store holding a bag makes one a target.
Jewelers should also avoid taking jewelry merchandise to their homes.
Loose lips sink ships.
Only share travel plans with the people who need to know them.
Information about flights, departure and arrival times, hotels, rental cars, and locations to be visited should be kept confidential.
Retailers and traveling salespeople should stay in touch with one another and work together to ensure everyone’s safety.
When a salesperson drives away from the store, for example, the retailer should keep an eye out to see if anyone is following them.
For more information, visit the JSA website.
More on Crime
The Latest
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
