MajorsOct 13, 2021
More Changes at the Top for Tiffany & Co.MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands
That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
Tiffany & Co. is listed on Interbrand’s ranking of the most valuable brands for 2021. Pictured here is an 18-karat yellow gold wrap bracelet from the jeweler’s HardWear collection ($8,900).
New York—Cartier and Tiffany & Co. are among the luxury companies that appear on Interbrand’s 2021 Best Global Brands list.
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Related stories will be right here …
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Overall, the dominant category in the 2021 100 Best Global Brands list is tech. The top three brands on the list are Apple (No. 1), Amazon (No. 2), and Microsoft (No. 3).
Those three brands alone account for one-third of the total table value this year, Interbrand noted.
Meanwhile the fastest-growing brand of 2021, with an “unprecedented” 184 percent increase in brand value, was Tesla. It also saw the largest rise in ranking, moving up 26 places in the table to No. 14.
There was only one new entrant to the rankings this year—Sephora, at No. 100.
Its addition makes LVMH the biggest group entity on the table, Interbrand said, noting it is the first company to have five brands included: Sephora, Louis Vuitton, Dior, Tiffany & Co., and Hennessy (No. 95).
Overall, the top 100 brands are now valued at $2.67 trillion, up 15 percent from 2020, marking the highest growth rate in the 22 years Interbrand has put together its Best Global Brands table.
“Direction, agility, and participation are three key themes we’ve seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change, and a strong customer base have helped certain brands to thrive,” Interbrand CEO Charles Trevail said.
More information about how these leading brands stay at the top can be found in Interbrand’s 22nd annual report, “The Decade of Possibility.”
More on Majors
The Latest
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
