MajorsOct 13, 2021
More Changes at the Top for Tiffany & Co.MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands
That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
Tiffany & Co. is listed on Interbrand’s ranking of the most valuable brands for 2021. Pictured here is an 18-karat yellow gold wrap bracelet from the jeweler’s HardWear collection ($8,900).
New York—Cartier and Tiffany & Co. are among the luxury companies that appear on Interbrand’s 2021 Best Global Brands list.
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Related stories will be right here …
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Overall, the dominant category in the 2021 100 Best Global Brands list is tech. The top three brands on the list are Apple (No. 1), Amazon (No. 2), and Microsoft (No. 3).
Those three brands alone account for one-third of the total table value this year, Interbrand noted.
Meanwhile the fastest-growing brand of 2021, with an “unprecedented” 184 percent increase in brand value, was Tesla. It also saw the largest rise in ranking, moving up 26 places in the table to No. 14.
There was only one new entrant to the rankings this year—Sephora, at No. 100.
Its addition makes LVMH the biggest group entity on the table, Interbrand said, noting it is the first company to have five brands included: Sephora, Louis Vuitton, Dior, Tiffany & Co., and Hennessy (No. 95).
Overall, the top 100 brands are now valued at $2.67 trillion, up 15 percent from 2020, marking the highest growth rate in the 22 years Interbrand has put together its Best Global Brands table.
“Direction, agility, and participation are three key themes we’ve seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change, and a strong customer base have helped certain brands to thrive,” Interbrand CEO Charles Trevail said.
More information about how these leading brands stay at the top can be found in Interbrand’s 22nd annual report, “The Decade of Possibility.”
More on Majors
The Latest
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
