MajorsOct 13, 2021
More Changes at the Top for Tiffany & Co.MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands
That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
Tiffany & Co. is listed on Interbrand’s ranking of the most valuable brands for 2021. Pictured here is an 18-karat yellow gold wrap bracelet from the jeweler’s HardWear collection ($8,900).
New York—Cartier and Tiffany & Co. are among the luxury companies that appear on Interbrand’s 2021 Best Global Brands list.
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Related stories will be right here …
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Overall, the dominant category in the 2021 100 Best Global Brands list is tech. The top three brands on the list are Apple (No. 1), Amazon (No. 2), and Microsoft (No. 3).
Those three brands alone account for one-third of the total table value this year, Interbrand noted.
Meanwhile the fastest-growing brand of 2021, with an “unprecedented” 184 percent increase in brand value, was Tesla. It also saw the largest rise in ranking, moving up 26 places in the table to No. 14.
There was only one new entrant to the rankings this year—Sephora, at No. 100.
Its addition makes LVMH the biggest group entity on the table, Interbrand said, noting it is the first company to have five brands included: Sephora, Louis Vuitton, Dior, Tiffany & Co., and Hennessy (No. 95).
Overall, the top 100 brands are now valued at $2.67 trillion, up 15 percent from 2020, marking the highest growth rate in the 22 years Interbrand has put together its Best Global Brands table.
“Direction, agility, and participation are three key themes we’ve seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change, and a strong customer base have helped certain brands to thrive,” Interbrand CEO Charles Trevail said.
More information about how these leading brands stay at the top can be found in Interbrand’s 22nd annual report, “The Decade of Possibility.”
More on Majors
The Latest
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
