MajorsOct 13, 2021
More Changes at the Top for Tiffany & Co.MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands
That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
Tiffany & Co. is listed on Interbrand’s ranking of the most valuable brands for 2021. Pictured here is an 18-karat yellow gold wrap bracelet from the jeweler’s HardWear collection ($8,900).
New York—Cartier and Tiffany & Co. are among the luxury companies that appear on Interbrand’s 2021 Best Global Brands list.
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Related stories will be right here …
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Overall, the dominant category in the 2021 100 Best Global Brands list is tech. The top three brands on the list are Apple (No. 1), Amazon (No. 2), and Microsoft (No. 3).
Those three brands alone account for one-third of the total table value this year, Interbrand noted.
Meanwhile the fastest-growing brand of 2021, with an “unprecedented” 184 percent increase in brand value, was Tesla. It also saw the largest rise in ranking, moving up 26 places in the table to No. 14.
There was only one new entrant to the rankings this year—Sephora, at No. 100.
Its addition makes LVMH the biggest group entity on the table, Interbrand said, noting it is the first company to have five brands included: Sephora, Louis Vuitton, Dior, Tiffany & Co., and Hennessy (No. 95).
Overall, the top 100 brands are now valued at $2.67 trillion, up 15 percent from 2020, marking the highest growth rate in the 22 years Interbrand has put together its Best Global Brands table.
“Direction, agility, and participation are three key themes we’ve seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change, and a strong customer base have helped certain brands to thrive,” Interbrand CEO Charles Trevail said.
More information about how these leading brands stay at the top can be found in Interbrand’s 22nd annual report, “The Decade of Possibility.”
More on Majors
The Latest
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
