The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
My Jewelry Wish List: All Gold Everything
These are the pieces Senior Editor, Fashion Ashley Davis recommends for holiday gifting.

It’s almost embarrassing how well I fit the profile—I’ve always been comfortable shopping online and do a lot of pre-shopping on social media, saving images of jewelry I like, getting to know the brands behind them, and sometimes going to try on a piece in person before I take the actual plunge for an expensive item.
Naturally, I’m also someone who buys jewelry for herself. The under-$1,000 price range is truly my sweet spot, allowing me to part with my paycheck without too much guilt, though I also save up for larger jewelry investments when particularly inspired.
I’m also staunchly anti-traditional, and don’t feel pressured to follow any custom regarding jewelry.
Rather, I feel my purchases are a chance to show my individuality and preferences.
Lastly, I love the personal connection of chatting with designers online and getting their input on my purchase. That relationship feels truly luxurious, almost a modern version of the way I imagine patrons communicated with artists in the Renaissance era.
Like my fellow fine jewelry millennial devotees, I’ve still been shopping for jewelry during the pandemic because, hey, life is short, gold retains its value, and I feel I deserve something sparkly to get excited about.
Currently, I feel myself most coveting the classic yellow gold and diamond pieces that have been on my list for years, jewels I know I would wear daily without tiring of them.
They’re pieces I’d recommend gifting to oneself or a loved one. So, without further ado …

Foundrae’s jewelry isn’t only replete with symbolism (this snake stands for wholeness), it also looks extremely good on. I know because I’ve coveted pieces I’ve seen on my jewelry-loving friends and celebrities alike.
I’ve wanted a piece from the moment the collection launched, and this is the necklace I’d only take off for the gym.

I’m not a bracelet person. Why? They’re expensive and I can never put them on without assistance, pretty antithetical to the whole empowered ethos of buying your own jewelry, don’t you think?
Nouvel Heritage designer Camille Parruitte knows exactly what I mean, that’s why she designed her cult-favorite “Mood Bangle,” aka a bracelet that makes sense.
It’s easy to take on and off oneself, extremely chic on and feels sturdy but not overly heavy. Parruitte just added some new versions to her oeuvre.

My fellow millennials and I love supporting and promoting small businesses and independent artists we care about.
Designer Lito Karakostanoglou’s passion for her creative process is contagious; I must have told dozens of people about her work over the years.
A few years ago, during an apartment move, I lost two Lito necklaces that were very precious to me. One was similar to the necklace pictured. At such a wallet-friendly price, it’s about time I reclaimed my treasure.

It was Nicole Ward, founder and global sales director of CNW Group, who turned me on to this ultra-wearable French fine jewelry brand, Gaya.
I love the uniformity and whimsicality of the brand’s gold charms, which happen to be 2020’s biggest fine jewelry trend.

Another huge trend for 2020 that’s also timeless? Personalized jewelry. And it doesn’t get more personal than a locket.
Devon Woodhill is making the lockets I’m currently coveting most; I’d likely keep a picture of my beloved rescue dogs in this one.
Happy holidays!
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.