Majors

Precious Metals Prices: Here’s What’s Happening Beyond Gold

MajorsOct 18, 2021

Precious Metals Prices: Here’s What’s Happening Beyond Gold

National Jeweler looks at how prices of platinum, palladium, and silver have performed in 2021.

20211018_Pianegonda-Silver-bracelet.jpg
Pianegonda’s unisex sterling silver bracelet with mesh details from the “Tecum” collection ($569)
New York—The metals market has had a wild ride over the past year and a half. 

Economic concerns combined with supply deficits due to COVID-19 affected production, which meant the price of precious metals were mostly up through the end of year and even into 2021.

But with a new year came new issues that have brought mixed results.

Here’s what’s been going on in the precious metals market beyond gold, which National Jeweler dove into in August.

Platinum
One of the biggest factors affecting the price of platinum-group metals—platinum, palladium, and rhodium—is the continued global semiconductor chip shortage.

As demand for the chips has far outpaced supply, there’s been a slowdown in automobile manufacturing, hurting the metals, which are used in catalytic converters.

Platinum’s price has been on a downswing in recent months, Kitco charts show, averaging $1,008.29 in August, followed by $975.18 in September and an average of $988.67 so far in October.

This contrasts with a strong performance last year when the metal was boosted by supply shortages and hopes for economic recovery.

It crossed the $1,000 mark in December to hit a four-year high and ended the year with a monthly average of $1,025.89. It continued the rise to peak at $1,214.00 per ounce in May.

Platinum has suffered less than its sister metals this year though, in part because demand continues to come from investors, Bloomberg reports.

Demand also continues to come from the jewelry sector.

Platinum jewelry continues to do well in most markets, especially when it comes to branded collections, according to the Platinum Guild International’s Q2 2021 Platinum Jewellery Business Review. 

The report shows strong consumer spending supported by vaccinations and economic recovery brought “remarkable growth” in U.S. platinum sales to fuel a positive sentiment in the trade in the second quarter.

Platinum jewelry sales from PGI partners in the region doubled, while ounce sales jumped by 48 percent compared with the same quarter last year, driven by “considerable” growth in gemstone fashion jewelry and bridal jewelry, PGI said.

Additionally, more retailers have created dedicated platinum programs, leveraging the metal to capture high-spending consumers and benefit from higher ticket prices.

Palladium and Rhodium

The same issues bringing platinum down also are affecting palladium and rhodium.

The chip shortage and automobile production slowdown have hurt palladium, which is mostly used in catalytic converters for gasoline-powered vehicles to help control emissions.

Palladium’s price has dropped below the $2,000 mark for the first time since mid-2020.

After dropping more than $400 per ounce at the onset of the pandemic, the metal rose steadily again throughout 2020 to finish December with an average of $2,345.05.

According to Kitco, it reached a high of $3,000 per ounce at one point this May, as supplies rallied back from last year’s mine and refinery closures.

But brought down again by the chip issues, it has averaged $2,537.90 per ounce in August, $2,112.18 in September, and $1,990.70 per ounce so far in October.

Experts are predicting it will continue its slide, possibly hitting in the $1,500-$1,600 price before making a sharp rebound thanks to an imbalance between supply and demand. 
 
Rhodium, the most expensive precious metal, has been hit hardest, with its price reeling as the chip shortage carries on. Demand for the metal, after all, comes almost entirely from the automobile industry, according to multiple sources. 

 Related stories will be right here … 

Its price has had arguably the biggest swings since the start of the pandemic, at which time it went from an average price of $10,205 per ounce in February 2020 to $7,568 per ounce in March 2020.

It finished the year with a December average of $13,991 and continued an upswing for several months, peaking at $25,981 per ounce in April 2021.

It was then it started its downswing, averaging $17,302 in August, $13,282 in September, and $12,850 so far in October, according to Kitco.

Silver
The silver price often moves in tandem with gold’s, and its path this year has followed a similar trajectory.

After dipping at the start of the pandemic last spring, it rose again steadily until it reached a peak in September of $28.89, according to Kitco charts.

It then dropped again and leveled out for the remainder of 2020, finishing the year with a December average of $24.89 per ounce.

It swung between about $29 and $24 during the first half of 2021—briefly passing $30—but since mid-June has been on a steady decline downward.

So far in October, the white metal has averaged $22.64 per ounce.

The outlook on silver jewelry remains bullish.

According to a survey conducted on behalf of the Silver Promotion Service, 42 percent of retailers said they saw an increase in silver jewelry sales in 2020.

The survey also indicated 89 percent of retailers are optimistic those sales will continue to grow, and according to the Silver Institute, global silver jewelry demand is forecast to rebound to 174 million ounces this year, a 17 percent increase over last year’s 148.6 million ounces though still below pre-COVID levels.

One silver expert recently told Kitco he thinks $30 per ounce could happen within the first half of 2022, leading to a jump to $50 per ounce soon after.

James Anderson, CEO and chairman of Guanajuato Silver Company, meanwhile, told the metals news site he thinks the price of silver could surge to $40 an ounce by mid-2022.

“If we have a weak economy coupled with a drive towards needing and using more silver, you’re going to have base metal mines shutting down that produce silver as by-product, just as an enormous demand for silver comes to the fore,” he is quoted as saying.

Looking ahead, there are numerous factors in play that will continue to affect metals prices.

The chip shortage isn’t expected to end any time soon.

On the other hand, concerns about energy supplies during winter and the U.S. government opening major West Coast ports for 24 hours a day to relieve supply chain issues could bring inflationary price pressures and, along with them, a bullish outlook for the metals market, Kitco argues

The Latest

Dunkelberger’s Fine Jewelry
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 Years

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

Stock image of a person shopping at the grocery store
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

Rebel Jewelry Tunnel Charm
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride Month

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three gold rings set with yellow- and brown-hued diamonds
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Weekly QuizJun 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
A Marvelous Journey: The Collection of Maurice Tempelsman
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to Auction

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

Dakota Badia and Nancy Badia
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in Aspen

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About You

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Screenshot of the Tracr website homepage
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned Platform

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Jessica Alba in Gabriel & Co. campaign
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy