MajorsAug 04, 2021
Piercing Pagoda Has a New NameCollectionsAug 12, 2021
This Home Collectibles Company Has Unveiled a Jewelry and Watch Range
Midwestern company Longaberger is known best for its handwoven baskets.
This sterling silver and rhodium basketweave signet ring is from Longaberger’s new jewelry collection, available exclusively through the social commerce company. It retails for $225.
Dresden, Ohio—Longaberger has set its sights on the jewelry market.
The company best known for its handwoven Maplewood baskets began in Dresden, Ohio in 1973, led by David Longaberger.
Over the years, the company grew to offer an array of artisanal and handcrafted home décor items.
In 2019, Xcel Brands acquired the Ohio company, giving it new life with a relaunch on Longaberger.com and QVC. Today, the brand recruits customers as salespeople, who receive a 20 percent commission on the goods they sell at home and/or on social media.
The new jewelry line pays homage to the company’s heritage, incorporating a basket weave as the signature motif.
The company best known for its handwoven Maplewood baskets began in Dresden, Ohio in 1973, led by David Longaberger.
Over the years, the company grew to offer an array of artisanal and handcrafted home décor items.
In 2019, Xcel Brands acquired the Ohio company, giving it new life with a relaunch on Longaberger.com and QVC. Today, the brand recruits customers as salespeople, who receive a 20 percent commission on the goods they sell at home and/or on social media.
The new jewelry line pays homage to the company’s heritage, incorporating a basket weave as the signature motif.
Priced at $450, this sterling silver and rhodium basketweave ID bracelet is the most expensive item in Longaberger’s new jewelry collection.
This stainless-steel case watch is available with five different color leather straps ($350).
“Basketweave Triple Hoop Earrings” in stainless steel with rhodium ($200)
Leather and sterling silver with rhodium bracelet ($195)
Rendered in sterling silver with rhodium finishes and leather, there’s also a watch with a stainless-steel case in the mix.
In total, Longaberger is offering an initial 18 pieces in the collection, comprising three rings, three earrings, three bracelets—with one offered in five different leather color ways—and one watch offered with five different color leather straps.
The collection starts at $150 for a sterling silver pair of button basketweave earrings. The most expensive item is the sterling silver basketweave bracelet, priced at $450.
Longaberger said it will distribute the jewelry collection through its “social commerce” model.
In addition to the traditional Longaberger categories of baskets, kitchenware, storage, décor, ceramics, furniture, gourmet foods, and wine, the company continuously offers new artisan partnerships in jewelry, pottery, apparel, and essential oils.
More on Collections
The Latest
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold JewelryIt will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive DirectorThe organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO EventThe nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
