MajorsAug 04, 2021
Piercing Pagoda Has a New NameCollectionsAug 12, 2021
This Home Collectibles Company Has Unveiled a Jewelry and Watch Range
Midwestern company Longaberger is known best for its handwoven baskets.
This sterling silver and rhodium basketweave signet ring is from Longaberger’s new jewelry collection, available exclusively through the social commerce company. It retails for $225.
Dresden, Ohio—Longaberger has set its sights on the jewelry market.
The company best known for its handwoven Maplewood baskets began in Dresden, Ohio in 1973, led by David Longaberger.
Over the years, the company grew to offer an array of artisanal and handcrafted home décor items.
In 2019, Xcel Brands acquired the Ohio company, giving it new life with a relaunch on Longaberger.com and QVC. Today, the brand recruits customers as salespeople, who receive a 20 percent commission on the goods they sell at home and/or on social media.
The new jewelry line pays homage to the company’s heritage, incorporating a basket weave as the signature motif.
The company best known for its handwoven Maplewood baskets began in Dresden, Ohio in 1973, led by David Longaberger.
Over the years, the company grew to offer an array of artisanal and handcrafted home décor items.
In 2019, Xcel Brands acquired the Ohio company, giving it new life with a relaunch on Longaberger.com and QVC. Today, the brand recruits customers as salespeople, who receive a 20 percent commission on the goods they sell at home and/or on social media.
The new jewelry line pays homage to the company’s heritage, incorporating a basket weave as the signature motif.
Priced at $450, this sterling silver and rhodium basketweave ID bracelet is the most expensive item in Longaberger’s new jewelry collection.
This stainless-steel case watch is available with five different color leather straps ($350).
“Basketweave Triple Hoop Earrings” in stainless steel with rhodium ($200)
Leather and sterling silver with rhodium bracelet ($195)
Rendered in sterling silver with rhodium finishes and leather, there’s also a watch with a stainless-steel case in the mix.
In total, Longaberger is offering an initial 18 pieces in the collection, comprising three rings, three earrings, three bracelets—with one offered in five different leather color ways—and one watch offered with five different color leather straps.
The collection starts at $150 for a sterling silver pair of button basketweave earrings. The most expensive item is the sterling silver basketweave bracelet, priced at $450.
Longaberger said it will distribute the jewelry collection through its “social commerce” model.
In addition to the traditional Longaberger categories of baskets, kitchenware, storage, décor, ceramics, furniture, gourmet foods, and wine, the company continuously offers new artisan partnerships in jewelry, pottery, apparel, and essential oils.
More on Collections
The Latest
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
Weekly QuizMay 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.
MajorsMay 21, 2025
Beyoncé Dons Brilliant Earth Necklace During Cowboy Carter TourThe bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.
SourcingMay 21, 2025
Gem Legacy Expands Advisory CouncilThe nonprofit focused on mining communities in East Africa has added three new members to its advisory council.
MajorsMay 20, 2025
Annie Doresca to Lead DCA as New CEO, PresidentCurrent Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.
FinancialsMay 20, 2025
QVC Group to Voluntarily Delist from NasdaqThe company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.
ColumnistsMay 20, 2025
Peter Smith: Leading Through ChangeCommunicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.
IndependentsMay 20, 2025
Luis Morais Opens Flagship, Launches Collection Celebrating 25 YearsThe “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.
MajorsMay 20, 2025
Tanishq Opens Seventh U.S. StoreTanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.
FinancialsMay 19, 2025
Jewelry Sales a Standout for Richemont in 2024Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.
Events & AwardsMay 19, 2025
NAJA Opens Scholarship Applications for 2025Two scholarships are available, one for new and non-members and another for NAJA certified members.
IndependentsMay 19, 2025
Day’s Jewelers to Open Ninth LocationThe retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.
SourcingMay 19, 2025
State of Colored Stones: The Big Three in the Modern WorldSapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online StorefrontPlus, parent company Saks Global announces plans to cut ties with up to 600 vendors.
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not DeadPeter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque NecklaceThe necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’sA private American collector purchased the 10-carat fancy vivid blue diamond.
