This Home Collectibles Company Has Unveiled a Jewelry and Watch Range

CollectionsAug 12, 2021

This Home Collectibles Company Has Unveiled a Jewelry and Watch Range

Midwestern company Longaberger is known best for its handwoven baskets.

This sterling silver and rhodium basketweave signet ring is from Longaberger’s new jewelry collection, available exclusively through the social commerce company. It retails for $225.
Dresden, Ohio—Longaberger has set its sights on the jewelry market. 

The company best known for its handwoven Maplewood baskets began in Dresden, Ohio in 1973, led by David Longaberger. 

Over the years, the company grew to offer an array of artisanal and handcrafted home décor items.

In 2019, Xcel Brands acquired the Ohio company, giving it new life with a relaunch on and QVC. Today, the brand recruits customers as salespeople, who receive a 20 percent commission on the goods they sell at home and/or on social media. 

The new jewelry line pays homage to the company’s heritage, incorporating a basket weave as the signature motif. 

Rendered in sterling silver with rhodium finishes and leather, there’s also a watch with a stainless-steel case in the mix.

In total, Longaberger is offering an initial 18 pieces in the collection, comprising three rings, three earrings, three bracelets—with one offered in five different leather color ways—and one watch offered with five different color leather straps.

The collection starts at $150 for a sterling silver pair of button basketweave earrings. The most expensive item is the sterling silver basketweave bracelet, priced at $450.

Longaberger said it will distribute the jewelry collection through its “social commerce” model. 

In addition to the traditional Longaberger categories of baskets, kitchenware, storage, décor, ceramics, furniture, gourmet foods, and wine, the company continuously offers new artisan partnerships in jewelry, pottery, apparel, and essential oils.

 Related stories will be right here …
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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