Collections

This Home Collectibles Company Has Unveiled a Jewelry and Watch Range

CollectionsAug 12, 2021

This Home Collectibles Company Has Unveiled a Jewelry and Watch Range

Midwestern company Longaberger is known best for its handwoven baskets.

This sterling silver and rhodium basketweave signet ring is from Longaberger’s new jewelry collection, available exclusively through the social commerce company. It retails for $225.
Dresden, Ohio—Longaberger has set its sights on the jewelry market. 

The company best known for its handwoven Maplewood baskets began in Dresden, Ohio in 1973, led by David Longaberger. 

Over the years, the company grew to offer an array of artisanal and handcrafted home décor items.

In 2019, Xcel Brands acquired the Ohio company, giving it new life with a relaunch on Longaberger.com and QVC. Today, the brand recruits customers as salespeople, who receive a 20 percent commission on the goods they sell at home and/or on social media. 

The new jewelry line pays homage to the company’s heritage, incorporating a basket weave as the signature motif. 


Rendered in sterling silver with rhodium finishes and leather, there’s also a watch with a stainless-steel case in the mix.

In total, Longaberger is offering an initial 18 pieces in the collection, comprising three rings, three earrings, three bracelets—with one offered in five different leather color ways—and one watch offered with five different color leather straps.

The collection starts at $150 for a sterling silver pair of button basketweave earrings. The most expensive item is the sterling silver basketweave bracelet, priced at $450.

Longaberger said it will distribute the jewelry collection through its “social commerce” model. 

In addition to the traditional Longaberger categories of baskets, kitchenware, storage, décor, ceramics, furniture, gourmet foods, and wine, the company continuously offers new artisan partnerships in jewelry, pottery, apparel, and essential oils.

 Related stories will be right here …
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

FinancialsSep 17, 2021
Consumer Resilience Buoys August Retail Sales

U.S. retail sales rose last month in spite of the rising Delta variant and supply chain constraints.

Events & AwardsSep 17, 2021
Here’s This Year’s Robert M. Shipley Award Winner

Plus, the winners of the many other awards presented at AGS Conclave.

TrendsSep 16, 2021
Amanda’s Style File: Fun With Geometric Shapes

The clean lines of these 15 designs feel fresh for fall.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

SourcingSep 16, 2021
Diamond Jewelry Demand Continues to Fuel Rough Sales

De Beers noted how strong the Vegas shows were, while Alrosa grappled with supply issues in August.

Weekly QuizSep 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 13-17, 2021.
Take the Quiz
Events & AwardsSep 16, 2021
Gem Legacy Is Having Another Benefit Auction to Celebrate 3 Years

All proceeds will go toward its miner toolkit initiative.

IndependentsSep 16, 2021
Day’s Jewelers Named a Great Place to Work, Again

The retailer made the list of Best Places to Work in Maine for the seventh year in a row.

Brought to you by
3 Reasons Your Store Should Add An Estate Category

Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.

EditorsSep 15, 2021
See 10 Show-Stopping Jewelry Looks from the Met Gala

Lots of Lorraine Schwartz, mega diamonds, and a timepiece were among the most impactful baubles.

×