Senior Editor Brecken Branstrator shares insights from the show, including what people have been buying and where it could go from here.
Smiling Rocks’ Lab Grown Diamond Engagement and Wedding Rings Collection
Smiling Rocks launches its new Bridal collection, Smiling Brides, featuring 6 different lab grown diamond shapes with 6 different settings.
Brought To You By Smiling Rocks
“Our retail partners can easily present all the classic designs in one given display, if any consumers are buying an engagement ring, 7 out of 10 are buying the classic designs we offer. There is no room for consumers to walk out the store without picking a ring.” says CEO and Co-founder of Zulu Ghevriya.
Smiling Rocks jewelry not only is breathtaking, but also ethical and transparent. Each diamond is inscribed with the logo and identifies the diamond’s origin and source transparency.
The brand’s mission is to give back with each jewelry purchased through its Smiling Rocks Foundation. They support four major sectors: environmental protection, medical support, education support and animal protection. Consumers who purchase from Smiling Rocks can chose which sectors they would like their purchase to support. It’s the brand’s effort to extend the chain of smile from the consumers to the community.
It will be for all companies that deal in lab-grown materials.
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