Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
Smiling Rocks’ Lab Grown Diamond Engagement and Wedding Rings Collection
Smiling Rocks launches its new Bridal collection, Smiling Brides, featuring 6 different lab grown diamond shapes with 6 different settings.

Brought To You By Smiling Rocks
“Our retail partners can easily present all the classic designs in one given display, if any consumers are buying an engagement ring, 7 out of 10 are buying the classic designs we offer. There is no room for consumers to walk out the store without picking a ring.” says CEO and Co-founder of Zulu Ghevriya.
Smiling Rocks jewelry not only is breathtaking, but also ethical and transparent. Each diamond is inscribed with the logo and identifies the diamond’s origin and source transparency.
The brand’s mission is to give back with each jewelry purchased through its Smiling Rocks Foundation. They support four major sectors: environmental protection, medical support, education support and animal protection. Consumers who purchase from Smiling Rocks can chose which sectors they would like their purchase to support. It’s the brand’s effort to extend the chain of smile from the consumers to the community.
The Latest

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.


The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.





















