Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
SIHH Changes Its Name, Opens Up to the Public
The formerly trade-only show will now be known as Watches & Wonders Geneva.
Geneva—The Fondation de la Haute Horlogerie (FHH) announced Wednesday that it is changing the name of SIHH and opening up the show to the public, another sign of the times in the changing world of trade shows.
Salon International de la Haute Horlogerie, or SIHH, will now be called Watches & Wonders Geneva and will start a day earlier, April 25.
It will have two distinct components, Watches & Wonders—The Salon, and Watches & Wonders—In the City.
The Salon refers to what formerly known as SIHH at Geneva’s Palexpo Convention Center.
Once trade-only, the show will be open to the public every day. The cost to get in is 300 Swiss francs, which includes full access to the show and hospitality.
FHH is also adding a component to The Salon it is calling “Live,” which will be a venue for product launches and exclusive announcements, and will host keynote speakers.
Done in association with the city and canton of Geneva, In the City is new for 2020 and will incorporate the city of Geneva, the global center of watchmaking, into the show.
Exhibitions, walking tours, visits to watch manufacturers, museum open houses and more will be part of the program.
In the City will engage “all types of visitors—not just professionals,” FHH said, with the foundation hoping to pique younger consumers’ interest in watchmaking in particular.
FHH said the rebranding and expansion of the show represent the biggest changes in SIHH’s 30-year history (the first SIHH show took place in 1991).
The foundation previously produced Watches & Wonders shows in Miami and Hong Kong, but said the Geneva event takes the concept to a new level with the addition of In the City, which has never been done before.
“Watches & Wonders Geneva will be the flagship and the first example of this new concept, and there will be more to come,” an FHH source said.
Watches & Wonders Geneva is scheduled for April 25-29, 2020 in Switzerland.
For the last decade, the show formerly known as SIHH was held in January, but FHH and the organizers of rival show Baselworld announced in December 2018 that they would sync their dates in 2020, appeasing watch professionals, buyers and press who were not happy about having to travel to Switzerland twice.
SIHH moved back to April and Baselworld, which also is in the midst of making changes to its format, moved
The Latest
Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.
The wholesaler is partnering with Australian brand Cheal Opal on a new offering of calibrated stones.
From Zendaya to Selena Gomez and Zoe Saldaña, many stars at the 82nd Golden Globes were wearing white gold or platinum jewelry.
‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
Described by JSA as being “habitual offenders,” Vasile Sava and Onita Rostas have federal warrants out for their arrest in Kansas.
The Barcelona-based brand’s flagship boutique is located in New York City’s West Village neighborhood.
A solar-powered loose diamond holder rotates the stones to show off how they catch the light.
Newton owned and operated Newton’s Jewelers in Fort Smith, Arkansas, and is remembered for being positive, honest, and loving.
Begin 2025 with a butterfly intaglio symbolizing change and transformation.
Jeweler Anthony D’Amore was found dead inside his office Dec. 23, marking the fourth jeweler killed on the job in 2024, according to JSA.
The opening marks Tudor’s first location in Hawaii.
The miner temporarily halted operations on Dec. 24 following an invasion at the mine.
Set the tone for 2025 and commemorate the year gone by with glamorous jewelry fit for celebration.
From groundbreaking designers to dedicated retailers, National Jeweler pays tribute to the colleagues we bid farewell to this year.
The retailer’s portfolio now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks Off 5th.
Edward N. DeCristofaro, who served as MJSA’s board chair from 2012 to 2014, is returning to the role.
The Richemont-owned company is investing in its jewelry production and watchmaking workshops.
Manoj Bhandari, a principal of RMC Gems Inc., is the new president of the Indian Diamond & Colorstone Association.
The designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.
Members of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
The brand has opened its second U.S. location in the Fontainebleau resort and casino.
Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
The move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.