Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.
Distraction Theft Crew Strikes Again
The group believed to have committed at least 11 jewelry store thefts since June 2017 hit a store in Sacramento, California, on April 13.
Sacramento, Calif.—A group of suspects performing distraction thefts at jewelry stores around the country has hit again.
The suspects, which have been mentioned in several JSA Crime Alerts and are pictured below, entered a retail jewelry store in Sacramento, California, on April 13 and distracted the staff.
Through the confusion they caused, according to the JSA, one of the suspects was able to sneak into the rear of the store and clean out an open safe.
Anyone with information is asked to contact Detective Alioto of the Sacramento Police Department at 916-808-0650.
When the JSA sent out an alert about the crew in late March after they had just stolen from a Paso Robles, California, jewelry store, the organization said the group is believed to have already committed at least 10 jewelry store thefts since June 2017.
In all of the thefts a subject crawled on the floor to the back of the store and stole merchandise from the safe while the rest of the suspects were distracting the staff.
The JSA offered the following recommendations to retailers.
1. Beware of groups of three or more people entering the store together. Sometimes seven or more will enter in quick succession, including one with a baby in arms, but may try to act like they aren’t all together. They also may appear to aimlessly wander around the store. If such a group appears, use a code word to have all employees focus on this group.
2. Keep all showcases and safes locked during the day except to remove or return merchandise.
3. Be especially careful when multiple suspects ask to be shown numerous items at once. Do not leave multiple items on the showcase.
4. Keep any gates or doors to a rear room closed and locked to help prevent anyone from crawling back to the safe.
The Latest

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.


Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Mark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The showroom is located in a historic 1920s building in the Playhouse District.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.





















