“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
This Is the Most Fun Take on Personalization We’ve Seen All Year
It’s from designer Wilfredo Rosado’s new contemporary fine jewelry brand, W.Rosado.

Los Angeles—You know those plastic beaded bracelets you used to make to spell out your name in childhood, the ones everyone began taking up again in earnest during COVID-19 lockdown this year?
Jewelry designer Wilfredo Rosado has come up with his own, far more elegant take on the nostalgic trend.
The Brooklyn, New York-based designer is most well known for his high jewelry pieces, but just launched a contemporary fine jewelry label, W.Rosado, via a Moda Operandi trunk show last month.
W.Rosado’s first collection is “Pearl ID.”
“After a few years of designing high jewelry, I felt the need to challenge myself to create a collection that is of the utmost quality and fine craftsmanship, but can easily be worn every day,” Rosado explained.
“The idea was to interpret a timeless classic into a collection that is modern and innovative, but also has the potential to transcend age and style.”
The 25-piece range features Australian South Sea pearls embedded with gold initials and symbols like a heart, star, cross, Star of David and a less kid-friendly sweet leaf, also known as the “Mary Jane.”
Rosado worked for months with artisan stone cutters in Idar-Oberstein, Germany to experiment with cutting the pearls. Craftspeople developed special tools during the process to accomplish the delicate work.
Once pearls were carved with the shape of a specific letter or symbol, artisan goldsmiths in Valenza, Italy crafted the symbols in gold and set them into the pearls.
“I pride myself on craftsmanship; it’s a hallmark of my high jewelry and I made no exceptions with this collection,” he said.
“Pearl ID” runs the gamut from a pearl stud earring or pendant with a single initial or symbol to more elaborate pearl necklaces and brooches that spell words like “Love” and “Amore.”
The collection’s mix of influences high—expert craftsmanship and materials—and low—the allusion to childlike craft jewelry—reflect Rosado’s unique artistic background.
Once upon a time, he ran in Andy Warhol’s circle in New York City, going on to serve as fashion director of his magazine, “Interview,” before moving to Milan to work under Giorgio Armani.
Now, making the move from high jewelry to more attainable styles, Rosado said he has noticed that symbols and customization continue to resonate with the typical fine jewelry customer.
“It was important to me to incorporate an element of personalization and symbolism into my first collection
In addition to the Moda Operandi trunk show, W.Rosado is set to retail at select Saks Fifth Avenue stores and on Saks.com, at Los Angeles boutique Just One Eye and on WRosado.com.
It retails between $2,500 and $100,000.
A portion of sales proceeds will benefit City Parks Foundation, of which Rosado sits on the board. It aims to expand green spaces for underserved communities in New York City.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.