MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
TrendsSep 02, 2020
This Is the Most Fun Take on Personalization We’ve Seen All Year
It’s from designer Wilfredo Rosado’s new contemporary fine jewelry brand, W.Rosado.
Los Angeles—You know those plastic beaded bracelets you used to make to spell out your name in childhood, the ones everyone began taking up again in earnest during COVID-19 lockdown this year?
Jewelry designer Wilfredo Rosado has come up with his own, far more elegant take on the nostalgic trend.
The Brooklyn, New York-based designer is most well known for his high jewelry pieces, but just launched a contemporary fine jewelry label, W.Rosado, via a Moda Operandi trunk show last month.
W.Rosado’s first collection is “Pearl ID.”
“After a few years of designing high jewelry, I felt the need to challenge myself to create a collection that is of the utmost quality and fine craftsmanship, but can easily be worn every day,” Rosado explained.
“The idea was to interpret a timeless classic into a collection that is modern and innovative, but also has the potential to transcend age and style.”
The 25-piece range features Australian South Sea pearls embedded with gold initials and symbols like a heart, star, cross, Star of David and a less kid-friendly sweet leaf, also known as the “Mary Jane.”
Rosado worked for months with artisan stone cutters in Idar-Oberstein, Germany to experiment with cutting the pearls. Craftspeople developed special tools during the process to accomplish the delicate work.
The “Hello Brooch”
A close-up of the heart pendant
Letter “A” ring
A close-up of the “Amore” pearl necklace
Letter “B” charm
“Mary Jane” ring
“Love” necklace
Once pearls were carved with the shape of a specific letter or symbol, artisan goldsmiths in Valenza, Italy crafted the symbols in gold and set them into the pearls.
“I pride myself on craftsmanship; it’s a hallmark of my high jewelry and I made no exceptions with this collection,” he said.
“Pearl ID” runs the gamut from a pearl stud earring or pendant with a single initial or symbol to more elaborate pearl necklaces and brooches that spell words like “Love” and “Amore.”
The collection’s mix of influences high—expert craftsmanship and materials—and low—the allusion to childlike craft jewelry—reflect Rosado’s unique artistic background.
Once upon a time, he ran in Andy Warhol’s circle in New York City, going on to serve as fashion director of his magazine, “Interview,” before moving to Milan to work under Giorgio Armani.
Now, making the move from high jewelry to more attainable styles, Rosado said he has noticed that symbols and customization continue to resonate with the typical fine jewelry customer.
“It was important to me to incorporate an element of personalization and symbolism into my first collection
Editors' Picks
Sponsored by
under W.Rosado. I believe the modern jewelry consumer is really seeking this out, now more than ever,” he said.
In addition to the Moda Operandi trunk show, W.Rosado is set to retail at select Saks Fifth Avenue stores and on Saks.com, at Los Angeles boutique Just One Eye and on WRosado.com.
It retails between $2,500 and $100,000.
A portion of sales proceeds will benefit City Parks Foundation, of which Rosado sits on the board. It aims to expand green spaces for underserved communities in New York City.
More on Trends
The Latest
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
Weekly QuizSep 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
MajorsSep 29, 2025
Overnight Releases New Bridal CatalogThe “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard SaysHoliday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-InA trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond ProductionThe manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHoThe jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New YorkThe Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into DisarrayThe 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in IndiaDe Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term WorriesThey are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the IndustryJewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.
CollectionsSep 24, 2025
Greenwich St. Jewelers Goes Back in Time With First Estate CollectionThe collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectHe previously served as co-chair of the nonprofit’s beneficiary committee.
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for PeaceIts second collaboration with the conservationist features jewelry with dove and olive branch motifs.
SourcingSep 24, 2025
SRK Launches Kriam PharmaThe diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sThe private equity firm has a plan to revive the mall staple.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
