Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
‘Bao Dai’ Rolex Sells for $5 Million, Sets Record
The rare watch that once belonged to the last emperor of Vietnam is now the most expensive Rolex ever sold at auction.

Geneva--Bow down to the “Bao Dai.”
The one-of-a-kind black-dialed Rolex with diamond markers at the even hours sold for $5 million Saturday at the Phillips auction held in Geneva.
That was more than three times the watch’s pre-sale estimate of $1.5 million and more than enough for the Bao Dai to leap-frog the reference 4113 “Split-Seconds” to reclaim its title as the most expensive Rolex ever sold at auction.
The 35 mm reference 6062 Bao Dai Rolex debuted at the Baselworld fair in 1950, where it was one-of-a-kind on many levels: it’s one of only three models from Rolex with a black dial and diamond markers; of those three, it’s the only one with diamonds at the even hours; and it’s the most complicated Oyster case model.
The watch was purchased in 1954 for an unknown amount by Nguyen Phuc Vinh Thuy, the last emperor of Vietnam. Thuy was granted the title of Bao Dai, or Keeper of Greatness, when he ascended to the throne in 1925 at the age of 12.
After the Bao Dai’s death, his family consigned the watch to Phillips and it sold for $235,000 in 2002, then making it the most expensive Rolex ever sold at auction.
The private collector who purchased the watch in 2002 is the one who brought it back to the auction house to be sold again.
Phillips was unavailable for immediate comment on the watch’s sale on Monday.
While the Bao Dai is now the most expensive Rolex ever sold at auction, its $5 million price tag still falls well short of the world auction record for a timepiece.
That title belongs to the Henry Graves Supercomplication, a Patek Philippe-made pocket watch that is referred to the as “Holy Grail” of watches and is said to be the most complicated watch ever made by hand. It garnered $24 million at Sotheby’s Geneva in 2014.
(The world auction record for a wristwatch belongs to the Patek Philippe Ref. 1518 in stainless steel that went for $11 million in November. Phillips also sold that watch in Geneva.)
The Bao Dai Rolex was one of the watches offered in Phillips’s Geneva watch auction, which took place Saturday and Sunday and was held in association with Bacs & Russo.
The Latest

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.


The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

The new show will take place Jan. 23-25, 2026.

A monthly podcast series for jewelry professionals

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.






















