The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.
Tiffany introduces CT60 watch collection
The stainless steel timepieces have Swiss self-winding mechanical movements and alligator straps.
New York--Swiss movements and alligator straps are among the features offered in Tiffany & Co.’s new Tiffany CT60 watch collection, a collection inspired by the company’s founder, Charles Tiffany.
The new collection marks a return to serious watchmaking for Tiffany & Co., which remains embroiled in a costly legal battle with Swatch Group over the company’s now-defunct watch-making partnership.
There are two lines in the 23-piece collections, Chronograph and 3-Hand, for both men and women in stainless steel with soleil finishes and poudré numerals.
There also is a limited-edition Calendar watch in 18-karat rose gold with a 42-hour power reserve, shock-absorption system and sapphire crystal exhibition caseback, as well as other 18-karat rose gold models in the Chronograph and 3-Hand lines.
Movement-wise, Dubois-Depraz is the supplier of the self-winding mechanical movement for the limited-edition Calendar watch while the Chronograph and 3-Hand watches have self-winding mechanical movements from La Joux Perret and Three-Hand by Sellita, respectively.
In addition to the CT60 collection--an abbreviation for Charles Tiffany 60 Seconds--Tiffany has introduced the Tiffany East West collection, a line of timepieces with rectangular-shaped cases.
Available in three styles, they are stainless steel with a black, blue or white dial and are powered by quartz movements.
“This year marks a new era for Tiffany & Co. watches,” the company said. “In addition to providing a greater selection of timepieces, the 2015 collections will inject a new element of design which will certainly entice our existing customers and will attract new customers.”
Timepieces in the Tiffany CT60 collection start at $4,250, and Tiffany East West pieces start at $3,500. Both lines are available only at Tiffany retail locations.
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