MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
WatchesSep 15, 2020
Accutron Opens a New Chapter With a ‘Legacy’
Citizen is relaunching the world’s first fully electronic watch as its own brand, separate from Bulova.
The watches in the new Accutron “Legacy” collection pay homage to the brand’s most collectible models. This watch was inspired by the Accutron railroad watch from 1970.
New York—Watch brand Accutron is celebrating 60 years with new collections, a book, a podcast, and an identity separate from Bulova.
After getting its start in 1960 as the Bulova Accutron—the world’s first fully electronic watch—the timepiece, which has not been produced in over 40 years, is being reintroduced by parent company Citizen Watch as just Accutron.
And what better way to reintroduce a brand than by riffing off some of its greatest hits?
This past fall, the Citizen-owned brand invited a select group of watch collectors to its head offices in New York’s Empire State Building.
There, the collectors spoke about their history with Accutron and identified the watches that were historically significant and/or the most sought-after vintage models.
From that feedback came the Legacy collection, a group of 12 watches all limited to 600 pieces each that take their cues from Accutron models made up until 1974. (The watch was only in production for 17 years, between 1960 and 1977.)
The original Accutron was a miniature electronic marvel in its time. It was known for its accuracy and, in fact, its name is a portmanteau of the phrase “accuracy through electronic.”
In bringing back the brand, Citizen already released the Accutron “Spaceview 2020” and “DNA,” the world’s first watches powered by electrostatic energy.
But with the Legacy collection, it’s more about capturing those design vibes of the ‘60s and ‘70s than it is about technology.
See: 5 of the Watches in the Accutron ‘Legacy’ Collection
This new Accutron watch inspired by the “261” model from 1971 features a 38.5 mm silver-tone cushion-shaped case with a teal-colored dial, sculptured and applied markers, a calendar and crown placement at 4 o’clock. It comes on a black leather strap and retails for $1,390.
The inspiration for this watch was the “521” model from the 1960s, even keeping the same size case, 32.8 x 32.8 mm, to make it unisex for today. The gold-tone stainless steel case model with a lizard-embossed leather strap seen here retails for $1,450.
A full view of the same watch but with a gold-tone stainless steel case ($1,550)
This Legacy watch was inspired by the first-ever railroad-approved wristwatch, which Accutron made in 1970. The Accutron R.R.-0 is a 34 mm watch that has a “0” at the 12-hour mark to meet Canadian Railroad specifications. It retails for $1,290.
This watch is based on the “565” from 1966 and adds cross-hatching details to the asymmetrical case the brand was known for. The 34 mm watch with silver-tone stainless steel case and croco-embosssed leather strap retails for $1,390.
All 12 pieces in the Legacy collection have the same movement, the brand’s Swiss-made 26-jewel movement, are water-resistant to 30 meters and have sapphire crystal with anti-reflective coating.
The watches are priced between $1,290 and $1,550 retail and will be available beginning next month on the Accutron website as well as at independent jewelers like Watches of Switzerland.
In addition to the fresh collection, there’s a podcast and a new book, “Accutron: From the Space Age to the Digital Age.”
Written by Hodinkee Editor-in-Chief Jack Forster and Aaron Sigmond with a forward by industrial designer Carl Gustav Magnusson, the six-chapter tome is available for $75 on the website of publisher Assouline or offered as a set with a limited-edition Spaceview 2020 timepiece for $4,000.
More on Watches
The Latest
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
