“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Report: Tiffany-LVMH Deal on the Rocks
The deteriorating situation in the United States is troubling members of LVMH’s board, according to news reports.

Paris—LVMH’s $16 billion acquisition of Tiffany & Co. could be in danger due to the deteriorating situation in the U.S. market, according to a report published Tuesday by WWD.
Citing sources, the fashion trade publication reported members of the board of LVMH Moёt Hennessy Louis Vuitton met in Paris this week specifically to discuss the deal.
They’re concerned about the COVID-19 pandemic and its impact on the retailer, as well as the ongoing civil unrest in the U.S. following the murder of George Floyd on May 25.
Board members also voiced concerns about the retailer’s ability to cover all its debt covenants, WWD reported.
The Americas remains Tiffany’s largest market, both in terms of sales ($1.92 billion in FY 2019, 43 percent of worldwide net sales) and number of stores (124, including 94 in the United States, as of Jan. 31). Sales in the U.S. market account for 86 percent of sales in the Americas.
The Asia-Pacific region is a close second, with $1.26 billion in sales last fiscal year (28 percent of the global total) and 91 stores.
Tiffany did not respond to request for comment on the report.
In a statement issued Thursday, LVMH confirmed the board of directors meeting took place and that the board “notably focused its attention on the development of the pandemic and its potential impact on the results and perspectives of Tiffany & Co. with respect to the agreement that links the two groups.”
But the Paris-based luxury titan denied rumors it is trying to buy now-cheaper Tiffany shares on the market.
LVMH, which already owns Bulgari, TAG Heuer and Hublot, announced its intentions to buy Tiffany for $135 per share, or $16.2 billion, in November. LVMH said the acquisition would strengthen its position in the jewelry market and bolster its presence in the U.S.
At the time it was announced, the deal, the largest ever in the luxury sector, was expected to close in mid-2020.
Tiffany’s shareholders approved the deal in early February.
Tiffany is the No. 3 seller of fine jewelry and watches in North America, topped only by Signet Jewelers Ltd. and Walmart Inc., and is the ninth largest by store count, according to National Jeweler’s 2019 State of the Majors report.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.