IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
MajorsSep 20, 2018
Here’s What Tiffany’s New Engagement Ring Looks Like
The jeweler’s CEO teased an “innovative diamond ring concept” last month, and now it’s here.
Tiffany’s new engagement ring, the Tiffany True, is available in platinum with a square mixed-cut diamond or in 18-karat yellow gold with a yellow diamond. Engagement rings account for 21 percent of the jeweler’s sales in the Americas.
New York—Tiffany & Co.’s CEO teased an “innovative diamond ring concept” during the company’s second quarter earnings call last month, and now it’s here.
Called Tiffany True, it is the jeweler’s first new engagement ring line since 2011, when it introduced Harmony, and the first with a dedicated diamond cut since Tiffany Lucida in 1999.
With this collection, the New York-based jeweler has created what it described as a “modern masterpiece;” a clean-looking engagement ring with sleek architectural lines and a diamond that sits low on the finger, “making it functional for the modern woman.”
The setting of Tiffany True also contains a subtle detail and nod to the 181-year-old jeweler, as a beveled “T” is visible when viewed from the side.
Chief Artistic Officer Reed Krakoff called it a “supreme expression of modern love.”
RELATED CONTENT: 5 Engagement Ring Trends for 2018The minimalistic design of Tiffany True echoes what many independent jewelers reported to National Jeweler for the 50 Jewelers/50 States series in 2017: Consumers today are leaning toward cleaner styles for engagement rings, trending away from halos and fussy floral settings to simple, prong-set solitaires.
And for Tiffany, it seems simplicity never went out of style. The six-prong Tiffany Setting, which it created in 1886 and has gone to great lengths to protect, remains its No. 1 seller.
Rings in the Tiffany True line are available in platinum or 18-karat yellow gold.
The platinum rings are set with a mixed-cut white diamond that combines a brilliant-cut pavilion with a step-cut crown that Tiffany said was engineered for maximum brilliance. Although the diamond has a name—it’s also called Tiffany True—and was created specifically for this collection, a company spokesperson confirmed that it is not a patented cut.
The yellow gold versions are set with cushion-cut yellow diamonds.
Prices in the Tiffany True line start at $7,000 and go up to $197,000+. It will be in stores in North America this autumn and go worldwide in 2019.
Tiffany True is the second line designed under Reed Krakoff, who succeeded Francesca Amfitheatrof as the company’s head of design in February 2017. He introduced his first collection, “Paper Flowers,” this past spring.
It’s also the second collection to come out since former Diesel boss Alessandro Bogliolo took over as CEO in July 2017.
Under the duo, the retailer is focusing on bringing more new product to market faster. It recently
consolidated its design and engineering teams, which were working in separate offices in New York and Rhode Island, into one facility in New York City, not far from the retailer’s headquarters at 200 Fifth Ave.
More on Majors
The Latest
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
TrendsSep 29, 2025
Amanda’s Style File: Ear FocusMove over neck mess, the ear story is the way to make a layering statement today.
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard SaysHoliday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.
Weekly QuizSep 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.
TrendsSep 26, 2025
Piece of the Week: Kwit Jewelry’s Square Signet Pinky RingThe red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-InA trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond ProductionThe manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHoThe jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New YorkThe Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into DisarrayThe 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in IndiaDe Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term WorriesThey are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the IndustryJewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.
CollectionsSep 24, 2025
Greenwich St. Jewelers Goes Back in Time With First Estate CollectionThe collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectHe previously served as co-chair of the nonprofit’s beneficiary committee.
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for PeaceIts second collaboration with the conservationist features jewelry with dove and olive branch motifs.
SourcingSep 24, 2025
SRK Launches Kriam PharmaThe diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEOClaudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
