Majors

Merit Accuses Sears of Selling ‘Inferior’ Sirena Knockoff

MajorsDec 28, 2016

Merit Accuses Sears of Selling ‘Inferior’ Sirena Knockoff

The Florida-based jewelry manufacturer filed a lawsuit against the retailer after a Merit employee saw a “Solitaire”-like pendant in a Sears store.

Miami--Florida-based jewelry manufacturer Merit Diamond Corp. is suing one of its former customers for allegedly selling a “knock-off and low quality” version of its “Solitaire” single stone pendant from the Sirena Collection.

On Dec. 8, Merit filed a complaint against Sears, Roebuck & Co., Sears Holdings Management Corp., Sears Brands LLC, Kmart Operations LLC and Kmart Corp. for “willful violation” of its copyright and trade dress rights related to the Sirena brand.

Specifically, the jewelry manufacturer alleges that in November 2016, one of its employees spotted a necklace that was “substantially similar” to its Solitaire design in the Sears store in the Aventura Mall in Florida. Merit’s Solitaire pendant, which is pictured below and described in detail in the lawsuit, was copyrighted in 2002.


This picture supplied by Merit Diamond Corp. shows the allegedly offending pendant, which a Merit employee purchased a Sears store, in between two “Solitaire” necklaces made by Merit. The text on the photo was done by Merit.
Later, the same pendant was spotted on both the Sears and Kmart websites, priced as low as $29.99, court papers state.

Merit alleges that Sears--which was once a Merit customer, selling the Sirena Collection and Solitaire design from 2003 until 2011--was aware of its copyright and trade dress but chose to copy the design anyway for financial gain, selling infringing necklaces at stores across the country.

Through a spokesman, Sears declined to comment on the lawsuit.

Merit is suing Sears in the U.S. District Court for the Southern District of Florida.

The company is asking the court for damages and to permanently enjoin and restrain Sears from “infringing or contributing to the infringement of (Merit’s) ‘Solitaire’ design,” court papers state.

This is the not the first time the Hollywood, Florida-based jewelry manufacturer has gone to court alleging that another company copied this design from its Sirena collection.

Merit sued Samuels Jewelers Inc. in 2009 over Sirena, as well as SK Diamonds Inc. in 2011 and Sterling Jewelers Inc. in 2012.

A judge awarded Merit $7,500 in damages in the case involving SK Diamonds and permanently enjoined SK Diamonds from making pendants that too closely resemble any Sirena pieces in the future.

The lawsuits filed against Samuels and Sterling Jewelers also were settled, though details of those settlements were not disclosed.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Headshot of National Jewler columnist Peter Smith
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Pinar Hakim Rainbow Seahorse Pendant, Nue Fine Jewelry Irene Charm, Susannah King Venus Ring
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC Show

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

Akiva Gil garnet ring
TrendsJan 07, 2026
Amanda’s Style File: Go for Garnet

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Diamonds Do Good 2025 Impact Report
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact Report

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Weekly QuizDec 23, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Police cars with lights on
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District Brawl

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

Linda Coutu
MajorsJan 06, 2026
LeachGarner Appoints New Director of Sales

Linda Coutu is rejoining the precious metals provider as its director of sales.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

AGA board 2026-2029
SourcingJan 06, 2026
AGA Announces 2026 Board

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Jenna Blake diamond Fan earrings
TrendsJan 05, 2026
Amanda’s Style File: New Year’s Edition

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

Ben Nighthorse Campbell
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Saks Fifth Avenue flagship window installation
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Couture Retailer Liaison Jan Mohr
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah Real Gems
SourcingJan 02, 2026
IDCA Elects New President, Board of Directors

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

Lalaounis good luck charm 2026
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to Resilience

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Collage of NationalJeweler.com’s most-read stories of 2025
EditorsDec 31, 2025
The Top 5 Stories of 2025

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Stock image of rough diamonds from Diavik mine in Canada
SourcingDec 30, 2025
India Chosen as KP Chair for 2026

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

Bulova x Stetson collection
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western Flair

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Rahaminov Diamonds Pop-Up at Yamron Jeweler
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in Florida

Its residency at Yamron Jewelers will run through May 2026.

In Memoriam collage 2025
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

Tanishq Orlando store exterior
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, Virginia

The retailer is expanding into areas with large Indian and South Asian populations.

Nanis Madonna di Campiglio Flagship
MajorsDec 29, 2025
Nanis Opens First Flagship Store

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

Amethyst Geodes Unearthed: Raw Beauty
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA Museum

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

Stock image of gavel
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRS

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

People shopping in winter clothes
SurveysDec 24, 2025
Consumer Confidence Falls Again in December

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy